The direct marketing experts at the "Billion Dollar Internet Strategy Setting Super Summit" knocked Dana on his tokhes last week. Martin Chenard of Ad...
View articleInternet services firm Agency.com onTuesday purchased the part of French agency Pictoris Interactive SA that it didn'talready own, for a total of $12....
View articlePersonal finance site MSNMoneyCentral Tuesday signed advertising and sponsorship dealswith ChaseManhattan Bank, Datek Online, E*TRADE Group, Fidelity ...
View articleYahoo!'s Danish site and Euro909.com, majority owner of acable channel and magazine Chili aimed at teens, this week agreed to promote one another on t...
View articleInternet ads targeted at getting consumers to request a particular drugwhen at the doctor's office have been stunningly effective compared toother med...
View articleDana spent the weekend at an airport hotelin Los Angeles, trying to help 300 business people get their arms around this thing called the Internet. Att...
View articleChristian portal iBelieve.com onMonday launched a $10 million nationwide advertising campaign, with buys onboth Christian-oriented and mass media. Rea...
View articleOnline cosmetics player Beautyjungle.com on Monday launcheda $20 million image campaign featuring supermodel Fernanda Tavares andhighlighting the prem...
View articleOnMoney.com Monday said it is kicking off a $30 million broadcast, print and radioadvertising campaign with a commercial during Super Bowl XXXIV. Read...
View articleOnline music retailer CDNOW and Pizza Hut on Fridayjoined for a promotion that gives buyers of a New Yorker pizza a freecustom CD, with songs from the...
View articleIncentives-based direct marketer Cybergold and software maker Cydoor Technologies on Friday teamed up tocreate a program that lets software developers...
View articleOnline drugstore PlanetRx.com onFriday teamed with MemberWorks, adeveloper of membership programs, in a marketing pact that has each companypromoting ...
View articleStudent market company CollegeClub.com this week signed a three-yearmarketing agreement with Sony Corp. of America (SCA) andSony Pictures Entertainmen...
View articleUpstart Internet company, AdSavers.com, is taking therewards-for-viewing-ads model a little closer to the consumer, with a newproduct that pays users ...
View articleSchwab's $1.3 billion purchase of U.S. Trust is a deal similar to AOL-Time, both because Schwab does most of its business online, and because Schwab p...
View articleEngage Technologies, CMGI's flagship advertising company, onThursday acquired ad networks Flycast Communications and AdSmart, which are both alsomajor...
View articleFive years ago, when the web was new, the idea of having a credit card number stolen online seemed ludicrous. The real danger, we quickly learned, lur...
View articleAd serving firm AdForce this weekforged an alliance with Media999,SoftMedia Consulting Group's advertising network, aimed at helping eachother better ...
View articleNBC and its Internet arm, NBCi, this week struck a deal swappingadvertising on its TV network and promotion on Snap.com for equity in Flooz.com, an on...
View articleMaMaMedia, a Web site aimed atchildren ages five to twelve, and the MinuteMaid Co. inked a wide ranging deal Thursday that puts the Internetcompany's ...
View articleBusiness-to-business ad network B2Bworks Thursday hooked up with datacollection firm InfoXpress.com, in apartnership to market one another's products....
View articleCredit card issuer MBNA America Bank andbarnesandnoble.com on Wednesdayinked a wide ranging marketing deal that includes the development of aco-brande...
View articleIn last years battle over "open access," Excite@Home representatives often defended themselves by noting that, while they had exclusive carriage contr...
View articleFirst, there was the Super Bowl advertising hype from dot-com companies,now in its second year. But we'll probably think of that din as peacefulwhen c...
View articleQualcomm, which makes the popularEudora e-mail program, this week chose advertising network Real Media to sell ads in the free,ad-supported version of...
View articleThe thinkers behind some of the most memorable Super Bowl television spots-- Monster.com's highly-acclaimed adon last year's Super Bowl broadcast, and...
View articleConsumer marketing firm Bounty SCAWorldwide and Alloy Online, acontent and e-commerce site for teens, this week partnered to offeradvertisers multi-me...
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