Insurance comparison service Quotesmith.com on Tuesday said it'slaunching a three-year $100 million multi-media ad campaign on January 1,with televisi...
View articleCBS and iWon.com, the portal in which the TV networkhas a majority stake, on Tuesday launched "Club CBS", a loyalty programthat rewards viewers of CBS...
View articleAuction giant eBay Tuesday said it hasinked a deal with Broadbase Softwarefor the data analysis company to help it target, acquire, and retain itsonli...
View articleAn interesting debate is developing in email marketing between those who've been burned by the charge of spamming and those who believe targeting make...
View articleAdwise USA, an ad network that providesISPs with the capability of serving ads in pop-up windows, this week closeda $2.3 million round of financing, l...
View articleA few years ago the time came, as it does in many families, when Dana had to tell his daughter Robin the "truth" about Santa Claus. So he wrote her a ...
View articleOnline college bookseller VarsityBooks.com on Thursday inked adeal with Sallie Mae, the studentloan provider, that calls for each company to promote t...
View articleThe rich are different from us, Scott Fitzgerald is said to have told Ernest Hemingway. Yeah, responded Ernest. They have more money than you do. They...
View articleDirect marketing and media firm VentureDirect Worldwide this weekformed a group within its media planning and buying division to focus onwholesale opp...
View articleBeFree.com this week revealed that ithad been hired to create an affiliate program to boost traffic to About.com, and boasted that the program,launche...
View articleA new entrant into the pay-for-placement search engine ranks, FindWhat.com, on Thursday launched a $1million lottery game in an effort to draw traffic...
View articleFastWeb, an online resource center for students, Wednesday inked a dealwith 24/7 Media, for the advertising company to manage FastWeb's opt-ine-mail l...
View articleIn a sponsorship deal that hearkens back to the early days of television,the Generation Y-oriented Digital EntertainmentNetwork (DEN) on Wednesday deb...
View articleIngredients.com, an online beautyplayer that makes its own branded line of products, is teaming withclothing e-tailers Bluefly and Girlshop.com to get...
View articleWhile e-tailers have dropped billions this year on traditional advertising,a report released Wednesday by market research firm E-BuyersGuide.com says ...
View articleHEYnetwork.com, an Internet portalfor children and families, Wednesday tapped Yesmail.com to provide its opt-in e-mailservices. Read More...
View articleTechies.com, an online career resourcefor technology professionals, on Wednesday chose Digital Pulp to be its agency ofrecord, saying it would spend $...
View articleAd services company DoubleClick onWednesday bought the 90 percent it didn't already own of DoubleClick Scandinavia, a companyserving Sweden, Denmark, ...
View articleEven as the current Internet patent wars began, Dana called the whole thing Clueless. Since then, things have only gotten worse. Amazon and Barnes & N...
View articleEnews.com, the magazine e-tailer, and Freeshop.com on Tuesday inked a three-year deal worth $10 million, whereby Freeshop willmarket Enews.com's produ...
View articleThe Knot, an online wedding resource site, and beauty e-tailer gloss.com,this week inked a one-year marketing partnership under which gloss.com will b...
View articleZDNet, the technology publisher, announced Tuesday a $25 million post-holiday advertising blitz -- its firstforay into offline consumer-targeted buys....
View articleInternet audio and video distributor iBEAMBroadcasting Corp. and EngageTechnologies announced Tuesday a partnership to offer a streaming mediaad inser...
View articleWell, that ought to give the stock price another boost, don't you think? Jeff Bezos is Time's Person of the Year. The fact is we're all honored. Thing...
View articleFinancial news site TheStreet.comMonday inked a two-year agreement with America Online that expands thecontent and promotional relationship between th...
View articleLocal online advertising, which today accounts for just 14 percent of spending, will grow to 24 percent, or $2.7 billion, by 2003, according to a stud...
View articleWhat's the hottest marketing medium that the industry's biggest players arethrowing money at? It's the Internet's original "killer app," the mostwidel...
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