NetZero and Looksmart to Create Co-Branded Site
Media

NetZero and Looksmart to Create Co-Branded Site

27y Beth Cox

NetZero and Looksmart to Create Co-Branded Site

Ad backed, free-to-the-user ISP NetZero Inc. and Web site directoryoperation Looksmart signed a multi-million dollardeal under which the two companies...

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NetGravity Partners with Nielsen//NetRatings
Media

NetGravity Partners with Nielsen//NetRatings

27y Beth Cox

NetGravity Partners with Nielsen//NetRatings

San Mateo, CA-based NetGravity entered a strategicpartnership with Nielsen//NetRatings that willallow it to provide joint customers with access to the...

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Bidnow.com Signs 500M Impression Deal With DoubleClick
Media

Bidnow.com Signs 500M Impression Deal With DoubleClick

27y Beth Cox

Bidnow.com Signs 500M Impression Deal With DoubleC...

Warminster, PA-based TV / Web auction firm bidnow.com launched a 500-million impressionad campaign with New York City-based DoubleClick Inc. Read More...

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Promotions, New Hires at K2 Design
Media

Promotions, New Hires at K2 Design

27y Beth Cox

Promotions, New Hires at K2 Design

New York City-based K2 Design Inc. said that Andrea Remyn andJason Lucas have joined the interactive agency in the newly created positionsof director ...

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Rewards-based Shopping Portal Launched
Media

Rewards-based Shopping Portal Launched

27y Beth Cox

Rewards-based Shopping Portal Launched

Menlo Park, CA-based ad-backed incentive marketer ebates.com launched an online shopping portal that connectsconsumers with online merchants and then ...

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CondeNet Names Advertising Manager
Media

CondeNet Names Advertising Manager

27y Beth Cox

CondeNet Names Advertising Manager

Lydia Schinasi, who has been an account manager at CondeNet since August1997, was promoted to advertising manager, a newly created position. Read More...

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Top E-Commerce Sites Spending Big on Branding
Media

Top E-Commerce Sites Spending Big on Branding

27y Beth Cox

Top E-Commerce Sites Spending Big on Branding

A new industry study says the top 100 e-commerce sites spent an average $8.6million each last year to build their online brands and drive traffic toth...

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Ubarter.com Signs With MWW Group, MWW/Savitt
Media

Ubarter.com Signs With MWW Group, MWW/Savitt

27y Beth Cox

Ubarter.com Signs With MWW Group, MWW/Savitt

Ubarter.com signed with The MWW Group and MWW/Savitt to spearhead theupcoming launch of its e-commerce business-to-business barter site. Read More...

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Citron Haligman Bedecarre Signs Women.com
Media

Citron Haligman Bedecarre Signs Women.com

27y Beth Cox

Citron Haligman Bedecarre Signs Women.com

San Mateo, CA-based Women.com Networks selected Citron Haligman BedecarreEURO RSCG (CHB) of San Francisco as its new offline advertising agencyof reco...

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AmeriComUSA Launches Broadcast Model for Internet Ads
Media

AmeriComUSA Launches Broadcast Model for Internet Ads

27y Beth Cox

AmeriComUSA Launches Broadcast Model for Internet ...

Arroyo Grande, CA-based AmeriComUSA Inc. launched its AdCastand TrueManagement systems, providing non-scrollable, rich media e-billboardsthat stay on ...

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American Drug Stores Inc. Signs Coupon Deal
Media

American Drug Stores Inc. Signs Coupon Deal

27y Beth Cox

American Drug Stores Inc. Signs Coupon Deal

American Drug Stores Inc., a national drug chain whose retail operations include Osco Drug andSav-on drugs, has partnered with planet U to provide sho...

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BBBOnLine Awards 1st Kid's Privacy Seal to Nick.com
Media

BBBOnLine Awards 1st Kid's Privacy Seal to Nick.com

27y Beth Cox

BBBOnLine Awards 1st Kid's Privacy Seal to Nick.co...

The Arlington, VA-based BBBOnLine, a subsidiary of the Council ofBetter Business Bureaus (CBBB), awarded its first Kid's Privacy Seal toNickelodeon's ...

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ClickRewards Membership Reaches One Million
Media

ClickRewards Membership Reaches One Million

27y Beth Cox

ClickRewards Membership Reaches One Million

San Francisco-based Netcentives Inc., a developer ofloyalty, direct-marketing and promotion programs, said its ClickRewardsShopping Network has reache...

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Jupiter to Ad Buyers: Wake Up and Check the Data
Media

Jupiter to Ad Buyers: Wake Up and Check the Data

27y Beth Cox

Jupiter to Ad Buyers: Wake Up and Check the Data

New York City-based Jupiter Communications said that a new studyfound that only 22 percent of media buyers make optimal use of clickstreamdata -- info...

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Andover.Net Adds 25 Advertisers in First Quarter
Media

Andover.Net Adds 25 Advertisers in First Quarter

27y Beth Cox

Andover.Net Adds 25 Advertisers in First Quarter

Acton, MA-based IT online network Andover.Net said it added 25 advertisers inthe first quarter to its network of sites that provide information, softw...

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Sequent Launches Online, Print Campaign
Media

Sequent Launches Online, Print Campaign

27y Beth Cox

Sequent Launches Online, Print Campaign

Beaverton, OR-based Sequent Computer Systems Inc. launched aglobal advertising campaign including online and print ads in nationalbusiness and compute...

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WelcomeTo Search Engine Hires Brodeur Porter Novelli
Media

WelcomeTo Search Engine Hires Brodeur Porter Novelli

27y Beth Cox

WelcomeTo Search Engine Hires Brodeur Porter Novel...

Vancouver, BC-based WelcomeTo Search Engine Inc., aprovider of Internet business directories and e-commerce solutions, signedhigh-tech public relation...

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YesMail Launches Permission E-Mail Network
Media

YesMail Launches Permission E-Mail Network

27y Beth Cox

YesMail Launches Permission E-Mail Network

Known for the past four years as WebPromote, YesMail.com launched its YesMail Permission Email Network, a newpermission-based e-mail marketing solutio...

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Micron Names Goldberg Moser O'Neill as AOR
Media

Micron Names Goldberg Moser O'Neill as AOR

27y Beth Cox

Micron Names Goldberg Moser O'Neill as AOR

Idaho-based computer retailer Micron Electronics Inc. named SanFrancisco-based Goldberg MoserO'Neill as its worldwide advertising agency of record. Re...

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MindSpring Launches Motorcycle Giveaway Promotion
Media

MindSpring Launches Motorcycle Giveaway Promotion

27y Beth Cox

MindSpring Launches Motorcycle Giveaway Promotion

Atlanta-based ISP MindSpring, aiming to reach those notalready online, andJacor Radio stations plan to launch a promotion in May that will give away 1...

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Treeloot.com Has Most Clicked-On Banner for the Week
Media

Treeloot.com Has Most Clicked-On Banner for the Week

27y Beth Cox

Treeloot.com Has Most Clicked-On Banner for the We...

Nielsen//NetRatings, theInternet measurement service from Nielsen Media Research and NetRatings Inc.,said the most clicked upon banner ad for the week...

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Ad Network of Music, Entertainment Sites Established
Media

Ad Network of Music, Entertainment Sites Established

27y Beth Cox

Ad Network of Music, Entertainment Sites Establish...

Transit Gloria Media, a St. Paul,MN-based interactive services company, said it is launching The Transit GloriaNetwork, which it called "a META-Advert...

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NetGravity Names New CEO
Media

NetGravity Names New CEO

27y Beth Cox

NetGravity Names New CEO

San Mateo, CA-based NetGravity, a provider of onlinemarketing and advertising management solutions, named Eric W. Spivey, 38, aspresident and chief ex...

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IAB: Internet Ad Revenues Reach $1.92 Billion for '98
Media

IAB: Internet Ad Revenues Reach $1.92 Billion for '98

27y Christopher Saunders

IAB: Internet Ad Revenues Reach $1.92 Billion for ...

The Internet Advertising Bureau said itsfigures show that ad revenues more than doubled in 1998, reaching anestimated $1.92 billion. Read More...

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Audiohighway.com Launches Rich Media Campaign
Media

Audiohighway.com Launches Rich Media Campaign

27y Beth Cox

Audiohighway.com Launches Rich Media Campaign

Laguna Niguel, CA-based eCommercial.com launched a rich mediacampaign for audiohighway.com targeting bothInternet advertisers and advertising agencies...

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BigMailBox.com Offers Ad-Backed E-Mail to Sites
Media

BigMailBox.com Offers Ad-Backed E-Mail to Sites

27y Beth Cox

BigMailBox.com Offers Ad-Backed E-Mail to Sites

Beverly Hills, CA-based BigMailBox.com Inc. launched a site that offers advertising supportede-mail services to enable Web site owners to offer free, ...

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US Interactive and Be Free Establish Partnership
Media

US Interactive and Be Free Establish Partnership

27y Beth Cox

US Interactive and Be Free Establish Partnership

Philadelphia, PA -based Internet services company US Interactive Inc. and affiliatemarketing company Be Free Inc. formed an alliance intended togenera...

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