BBDO Offering i33's AdMaximize ROI Tracking
Media

BBDO Offering i33's AdMaximize ROI Tracking

27y Team ClickZ

BBDO Offering i33's AdMaximize ROI Tracking

i33 communications in New York City said that ad agency BBDO Interactive hasentered into a private-label agreement for its online advertising ROI trac...

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Comedy Central Launches Campaign on EverythingChristmas.com
Media

Comedy Central Launches Campaign on EverythingChristmas.com

27y Team ClickZ

Comedy Central Launches Campaign on EverythingChri...

Comedy Central's South Park is returning as an advertiser on Seattle-basedMilestone Media's EverythingChristmas.com. Read More...

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LinkExchange Launches "Revenue Avenue"
Media

LinkExchange Launches "Revenue Avenue"

27y Neil Mason

LinkExchange Launches "Revenue Avenue"

LinkExchange , which was acquiredby Microsoft last month, has launched an affiliate hub called Revenue Avenue designed toallowsmall businesses to gene...

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Auto Trader Online to be Featured in BigYellow
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Auto Trader Online to be Featured in BigYellow

27y Team ClickZ

Auto Trader Online to be Featured in BigYellow

Norfolk, VA-based Auto Trader Online formed a strategicrelationship to provide BigYellow users access to its used car database. Read More...

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24/7 Media Names Former Bell Atlantic Exec as CIO
Media

24/7 Media Names Former Bell Atlantic Exec as CIO

27y Zachary Rodgers

24/7 Media Names Former Bell Atlantic Exec as CIO

24/7 Media Inc. in New York City namedformer Bell Atlantic executive Ron Johnson as chief information officer andsenior vice president. Read More...

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Peapod Names Avenue A Media as Internet AOR
Media

Peapod Names Avenue A Media as Internet AOR

27y Pamela Parker

Peapod Names Avenue A Media as Internet AOR

Avenue A Media said that Peapod Inc. has selected the agency as itsInternet media agency of record. Read More...

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SF Interactive, Mediasmith Partner to Win BabyCenter Account
Media

SF Interactive, Mediasmith Partner to Win BabyCenter Account

27y Philip Raymond

SF Interactive, Mediasmith Partner to Win BabyCent...

SF Interactive Inc. and Mediasmith Inc. have been jointly awarded a newaccount to create interactive and traditional advertising for BabyCenter Inc.,a...

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NCTI Launches Ad Campaign on DoubleClick
Media

NCTI Launches Ad Campaign on DoubleClick

27y Kevin Newcomb

NCTI Launches Ad Campaign on DoubleClick

NCT Group Inc. (Noise Cancellation Technologies Inc.) hasbegun an ad campaign with DoubleClick to promote its NoiseBuster headphone as a holiday gift ...

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Learning Company Signs With 2CAN Media
Media

Learning Company Signs With 2CAN Media

27y Dana Blankenhorn

Learning Company Signs With 2CAN Media

2CAN Media Inc. signed an exclusive onlineadvertising representation agreement with The Learning Company Inc. Read More...

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Virtual Vineyards Signs with Kirshenbaum Bond & Partners
Media

Virtual Vineyards Signs with Kirshenbaum Bond & Partners

27y Beth Cox

Virtual Vineyards Signs with Kirshenbaum Bond & Pa...

Online wine merchant Virtual Vineyards chose kirshenbaum bond & partners west in San Francisco to handle its account. Read More...

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Report: Online Branding Really Works
Media

Report: Online Branding Really Works

27y Beth Cox

Report: Online Branding Really Works

More than a third (36%) of Internet users say that their opinions of one ormore product brands has changed as a result of using the Internet, accordin...

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WebTV Networks Launches "Click-To-Video" Ads
Media

WebTV Networks Launches "Click-To-Video" Ads

27y Zhenya Gene Senyak

WebTV Networks Launches "Click-To-Video" Ads

WebTV Networks Inc. launched what it calls Click-To-Video ads, a service that allows advertisersto leverage both television and online media. Read Mor...

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2CAN Media, Inc. Signs Four Hispanic Sites
Media

2CAN Media, Inc. Signs Four Hispanic Sites

27y Kate Kaye

2CAN Media, Inc. Signs Four Hispanic Sites

Slightly more than a month after launching its Grupo NetFuerza Divisiontargeting the Hispanic market, 2CAN Media Inc. signed to rep for four Hispanic ...

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Netcentives Acquires Panttaja Consulting Group
Media

Netcentives Acquires Panttaja Consulting Group

27y Team ClickZ

Netcentives Acquires Panttaja Consulting Group

Netcentives Inc. in San Francisco, a developer of promotional and directmarketing programs, is acquiring database and systems integrator PanttajaConsu...

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Juno Adds Advertising Patents
Media

Juno Adds Advertising Patents

27y John Day

Juno Adds Advertising Patents

Internet provider and free e-mail pioneer Juno Online Services L.P. said Monday it has been awarded twonew Internet patents for interactive ad schedul...

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Lycos Launches Network Services
Media

Lycos Launches Network Services

27y Andy Chen

Lycos Launches Network Services

Boston-based Lycos Inc. launched the Lycos Network ServicesProgram, designed to help Web sites build member loyalty and strengthen theironline presenc...

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Email Publishing Sued for Alleged Patent Infringement
Media

Email Publishing Sued for Alleged Patent Infringement

27y Julie Batten

Email Publishing Sued for Alleged Patent Infringem...

E-mail publisher InfoBeat in Denver, CO reportedly has filed a patentinfringement suit against rival Email Publishing in Boulder, CO. Read More...

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DDB Needham Wins Juno Online Services Account
Media

DDB Needham Wins Juno Online Services Account

27y Rebecca Lieb

DDB Needham Wins Juno Online Services Account

After a three-month review, Juno Online Services has awarded its multi-million dollar integrated marketing assignment to DDB Needham . The account is ...

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ACTV Names Executive VP
Media

ACTV Names Executive VP

27y Team ClickZ

ACTV Names Executive VP

ACTV Inc. in New York City named David Ziskind as executive vice president ofACTV Net, the company's Internet division. Read More...

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RealTIME Media Delivers "Scratch and Win" Promo to Yahoo!
Media

RealTIME Media Delivers "Scratch and Win" Promo to Yahoo!

27y Zachary Rodgers

RealTIME Media Delivers "Scratch and Win" Promo to...

Yahoo! is running a 1998 Holiday Instant Winshopping promotion using technology from RealTIME Media. Read More...

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Webstakes, Net's Best Sign Promotion Pact
Media

Webstakes, Net's Best Sign Promotion Pact

27y Michael Pastore

Webstakes, Net's Best Sign Promotion Pact

The Net's Best, a provider of traditional off-line advertising aimed at online consumers, has signed a partnership deal Webstakes, a prize and savings...

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AT&T Sponsors "News of the Weird" toggled Show
Media

AT&T Sponsors "News of the Weird" toggled Show

27y Robyn Greenspan

AT&T Sponsors "News of the Weird" toggled Show

AT&T signed on to sponsor a new togglethis Web show, "Xippy Malone, Cub Reporter," the first interactive news reporter on the Internet. Read More...

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Infoseek Says Nix Nix Nix to XXX Ads
Media

Infoseek Says Nix Nix Nix to XXX Ads

27y Brian Morrissey

Infoseek Says Nix Nix Nix to XXX Ads

Infoseek reportedly is nolonger accepting ads for adult sites. The move comes just prior to the launchof the Go Network, a joint venture between Infos...

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Vantage One Buys Interactive Group of Meyer & Johnson
Media

Vantage One Buys Interactive Group of Meyer & Johnson

27y Beth Cox

Vantage One Buys Interactive Group of Meyer & John...

Web development and e-commerce firm Vantage One Communications Group inCleveland has purchased the interactive group of Dallas-based Meyer & Johnson f...

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Lot21 Gets $1.5 Million in Venture Capital
Media

Lot21 Gets $1.5 Million in Venture Capital

27y Jack Marshall

Lot21 Gets $1.5 Million in Venture Capital

Lot21 reportedly has closed on $1.5 million in venture capital financing fromThe Walden Group of International Venture Funds and some existing private...

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LendingTree Signs Agreement with Yahoo!
Media

LendingTree Signs Agreement with Yahoo!

27y Jack Aaronson

LendingTree Signs Agreement with Yahoo!

Online loan service LendingTree signed anadvertising agreement with Yahoo! to expand visibility for its loan offeringswithin targeted areas of Yahoo!'...

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Prime Companies to Acquire Pixel Factory
Media

Prime Companies to Acquire Pixel Factory

27y Zachary Rodgers

Prime Companies to Acquire Pixel Factory

Prime Companies Inc. in San Francisco signed a letter of intent to acquire The Pixel Factory Inc. in a transactionvalued in excess of $1 million. Read...

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