DoubleClick Inc. saidit licensed its DART (Dynamic Advertising Reporting and Targeting)technology to several new clients, including some European publ...
View articleUS Interactive said that Safeguard Scientifics Inc. , a strategicinformation systems company, acquired a 15% equity stake in the company. Read More...
View articleAudio Book Club Inc. , which hasbeen signing marketing deals left and right, inked one with Deja News Inc. to become the exclusiveaudio book marketer ...
View articleQuote.com Inc. saidAmerican Airlines signed to sponsor its online financial News Center,a service that brings breaking industry news to viewers throug...
View articlenet.Genesis Corp. deliverednet.Analysis for the AIX platform, IBM's UNIX operating system. Read More...
View articleUniversal New Media and Journal Square Interactive teamed up tooffer e-commerce buying guides aimed at delivering qualified customers tolocal advertis...
View articleZDTV , an affiliate of Ziff-Davis, andInternetauction operator ONSALE Inc. announcedwhat they called "abreakthrough advertising format" that is intend...
View articleNorthern Light Technology and DoubleClick Inc. launched the Alexander Personal Finance Center , aresource for personal finance information from the We...
View articleKellogg Co. reportedlynamed Magnet Interactive as itsinteractive agencyof record, leaving Leo Burnett's Giant Step in Chicago withonly a minor assignm...
View articleRemember the three-dimensional virtual data palaces described in WilliamGibson's seminal book "Neuromancer?" The book that coined the word"cyberspace?...
View articleThe Internet Advertising Bureau (IAB) issueda call for nominations to fill the seats of nine directors whose terms expirethis fall. Read More...
View articlePermission marketing company Yoyodyne said it establisheda partnership with Fast Company Magazine to create anonline business-to-business marketing pr...
View articleUS Interactive wasrecently selected by Pioneer Electronics (USA) to assist in the launch of the Pioneer Direct online store . Read More...
View articleAd management service company AdForce said that its European partners,Euroserve Media GmbH and ADTECH Advertising Service GmbH, launched acentralized ...
View articleZDTV , an affiliate of Ziff-Davis, saidthat Egghead.com's virtual superstore willcontribute live online advertising to Internet Tonight, its daily pro...
View articleIllusionFusion! saidthat it adopted a new, integrated corporate strategy to capitalize on what itsees as the forthcoming boom in broadband communicati...
View articleActive Research Inc. , aprovider of technology to automate market research, launched Active Buyer'sGuide, calling it "the most unbiased, comprehensive...
View articleThe New York Times reports thatthe Federal Trade Commission has "all but decided"that it is going to part company with the Clinton administration over...
View articleInfoseek and SmartAge said they will partner to bringthe benefits of banner exchange and Internet search to greater numbers of Websites. Read More...
View articleAOL's Digital City Inc. signed atwo-yearagreement with AllApartments , aprovider of apartmentad listings for consumers on the Internet. Read More...
View articleSpinner.com , a streaming music site,said itsigned four charter sponsors--Amazon.com, QSound Labs, the Audio BookClub and Warner Brother --for its ric...
View articleThe Advertising Specialty Institute (ASI) and PromoMart's 1998 State of the Industry report found that the Internet continues to beat radio and televi...
View articleCost-per-click ad network ValueClick said thatit segmented its 6,000 member online network into 14 user-distinct categories to enhance its targeting c...
View articleSan Francisco-based ad network Flycast Communications Corp. said itlaunched a broad range of rich media initiatives that simplify the developmentand e...
View articleNetRatings' BannerTrack serviceannounced the top 10 ad banners ranked according to unique audience for the weekof Sept. 6-12. Read More...
View articleAuction Universe introduced its redesigned Web site, created by R/GA Interactive and featuring improvedgraphics, easier navigation and new information...
View articleAmerica Online and CBS said they are launching the "AOL/CBS TuneIn!" campaign, a first-of-its-kind online promotion to celebrate CBS's fallpremiere we...
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