MySpace Ad Revenue Is Flat as News Corp. Battens Down Hatches
Media

MySpace Ad Revenue Is Flat as News Corp. Battens Down Hatches

17y Zachary Rodgers

MySpace Ad Revenue Is Flat as News Corp. Battens D...

Company remains committed to social network; sees MySpace Music and Video as offering opportunities to increase paid content and sponsorship revenue. ...

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About.com Cuts 22 Positions in Sales and Other Departments
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About.com Cuts 22 Positions in Sales and Other Departments

17y Zachary Rodgers

About.com Cuts 22 Positions in Sales and Other Dep...

Restructuring follows months of cost-cutting moves that aimed to address falling ad revenue. Read More...

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IAC Pursues Vertical Search Strategy as Ad Revenue Plummets
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IAC Pursues Vertical Search Strategy as Ad Revenue Plummets

17y Zachary Rodgers

IAC Pursues Vertical Search Strategy as Ad Revenue...

Aims to cultivate NASCAR fans and other passionate groups by distributing specialized search results. Read More...

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Execs & Accounts: Euro RSCG 4G Impact, Microsoft, Pontiflex
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Execs & Accounts: Euro RSCG 4G Impact, Microsoft, Pontiflex

17y Enid Burns

Execs & Accounts: Euro RSCG 4G Impact, Microso...

Euro RSCG 4D Impact names experiential marketing exec; Scott Moore returns to Microsoft; Pontiflex garners nonprofit clients Read More...

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Inside View of Franken's Online Ad Efforts
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Inside View of Franken's Online Ad Efforts

17y Kate Kaye

Inside View of Franken's Online Ad Efforts

Probable Senator from Minnesota, Al Franken, has yet to take his seat as an election recount drags on Read More...

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Alloy Media Acquires Sports Site Takkle
Media

Alloy Media Acquires Sports Site Takkle

17y Enid Burns

Alloy Media Acquires Sports Site Takkle

Adds athletic site to its stable of youth-focused properties. Read More...

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AOL Reports Steep Ad Revenue Decline, Projects Q1 Drop
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AOL Reports Steep Ad Revenue Decline, Projects Q1 Drop

17y Kate Kaye

AOL Reports Steep Ad Revenue Decline, Projects Q1 ...

AOL's ad revenues dropped 18 percent in Q4 as the 2008 spending slowdown hit the company hard. Read More...

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With New Funding and Formats, Social App Firms Vie for Ad Dollars
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With New Funding and Formats, Social App Firms Vie for Ad Dollars

17y Fred Aun

With New Funding and Formats, Social App Firms Vie...

RockYou launches video ads, Slide distributes a Web series, and two other firms win funding. Read More...

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Pajamas Media Puts Blog Ad Network to Bed
Media

Pajamas Media Puts Blog Ad Network to Bed

17y Enid Burns

Pajamas Media Puts Blog Ad Network to Bed

Conservative political media firm Pajamas Media has shuttered its non-profitable blog ad network, and is pushing a subscription-based video offering. ...

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Execs & Accounts: Google Canada, EVB, Ringleader Digital
Media

Execs & Accounts: Google Canada, EVB, Ringleader Digital

17y Enid Burns

Execs & Accounts: Google Canada, EVB, Ringleader D...

Google Canada names a managing director; EVB hires a creative manager from CPB. Read More...

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Quote of the Day: The $20 Million Banner Ad
Media

Quote of the Day: The $20 Million Banner Ad

17y Anna Maria Virzi

Quote of the Day: The $20 Million Banner Ad

"That's $20 million bucks for a banner you cannot click on." --24/7 Real Media Chairman David J Read More...

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Honeyshed's QVC-for-the-Web Experiment Meets a Grisly End
Media

Honeyshed's QVC-for-the-Web Experiment Meets a Grisly End

17y Zachary Rodgers

Honeyshed's QVC-for-the-Web Experiment Meets a Gri...

Publicis-backed Honeyshed , the explicitly sales-y hipster portal with the tag line, "Reinventing Shopping for the Digital Generation," hasn't gone da...

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Platform-A Leadership Shaken up Again
Media

Platform-A Leadership Shaken up Again

17y Kate Kaye

Platform-A Leadership Shaken up Again

President Lynda Clarizio is replaced by ex-Yahoo Greg Coleman, less than a year after she replaced Tacoda CEO Curt Viebranz. Read More...

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Two Yahoo Brains Join up with Behavioral Targeting Firm
Media

Two Yahoo Brains Join up with Behavioral Targeting Firm

17y Zachary Rodgers

Two Yahoo Brains Join up with Behavioral Targeting...

ChoiceStream hires Cheryl Kellond, a former Yahoo exec, to lead its advertising business. Yahoo Chief Data Officer Usama Fayyad will sit on the board....

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Newspaper Trade Group Aims for Uplift in Ad Dollars
Media

Newspaper Trade Group Aims for Uplift in Ad Dollars

17y Kate Kaye

Newspaper Trade Group Aims for Uplift in Ad Dollar...

The Newspaper Project is backed by seed funding from Parade's marketing budget. Read More...

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Jango Creates an Ad Network Based on Music Affinity
Media

Jango Creates an Ad Network Based on Music Affinity

17y Enid Burns

Jango Creates an Ad Network Based on Music Affinit...

"Artist clusters" approach to media sales will be extended to partner sites. Read More...

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Younger 'Digital Moms' are Old Hands at New Online Technologies, Says Study
Media

Younger 'Digital Moms' are Old Hands at New Online Technologies, Says Study

17y Fred Aun

Younger 'Digital Moms' are Old Hands at New Online...

Social networks and other Web 2.0 services are the go-to forms of digital communication and research for young mothers, finds a Razorfish/CafeMom repo...

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Execs & Accounts: Critical Mass, 20nine, Platform-A
Media

Execs & Accounts: Critical Mass, 20nine, Platform-A

17y Enid Burns

Execs & Accounts: Critical Mass, 20nine, Platf...

Critical Mass names a general manager; 20nine adds interactive division to its practice. Read More...

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Super Bowl Ad Review: What, You Don't Carry 3D Glasses?
Media

Super Bowl Ad Review: What, You Don't Carry 3D Glasses?

17y Zachary Rodgers

Super Bowl Ad Review: What, You Don't Carry 3D Gla...

We're just a month in, but already 2009 has an official ad gimmick Read More...

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Is Latest DNC Use of Obama Database Crossing the Line?
Media

Is Latest DNC Use of Obama Database Crossing the Line?

17y Kate Kaye

Is Latest DNC Use of Obama Database Crossing the L...

Or maybe the better question is, "Where is the line?" The latest use of the massive Obama for America database is an e-mail missive from Organizing fo...

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GE Toys With Holograms in New Integrated Campaign
Media

GE Toys With Holograms in New Integrated Campaign

17y Ken Liebeskind

GE Toys With Holograms in New Integrated Campaign

In the wake of its first-ever Super Bowl spots, GE is using online "augmented reality" to promote renewable energy products. Read More...

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AnchorFree Shakes up Sales Team
Media

AnchorFree Shakes up Sales Team

17y Anna Maria Virzi

AnchorFree Shakes up Sales Team

In a separate move, the Sunnyvale, CA, company shifts focus from its ad-supported Wi-Fi network to promote free ad-supported data encryption to Web su...

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Hulu's Secret, and Super Bowl Ad Gallery
Media

Hulu's Secret, and Super Bowl Ad Gallery

17y Enid Burns

Hulu's Secret, and Super Bowl Ad Gallery

Hulu is staging its own Super Bowl coverage as a companion to broadcast partner NBC Read More...

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GroupM Lays off 93 in Digital and Traditional Roles
Media

GroupM Lays off 93 in Digital and Traditional Roles

17y Zachary Rodgers

GroupM Lays off 93 in Digital and Traditional Role...

Across-the-board cuts hit 2.7 percent of North American staff at all units, seniority levels, and accounts. Read More...

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Marchex Streamlines, Cuts Staff
Media

Marchex Streamlines, Cuts Staff

17y Kate Kaye

Marchex Streamlines, Cuts Staff

The company eliminated positions in an effort to reduce redundancies and streamline its product teams. The firm plans to hire sales and marketing staf...

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Moderati Forms Digital Entertainment Studio
Media

Moderati Forms Digital Entertainment Studio

17y Enid Burns

Moderati Forms Digital Entertainment Studio

Digital agency signals shift to branded entertainment. Read More...

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Execs & Accounts: MKTG, Moosylvania, Digg
Media

Execs & Accounts: MKTG, Moosylvania, Digg

17y Enid Burns

Execs & Accounts: MKTG, Moosylvania, Digg

MKTG expands duties for Charlie Horsey; Derek Mabie joins Moosylvania; Digg hires Yahoo's Tom Shin. Read More...

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