In First-Ever Layoffs, Google Dismisses 100 Recruiters
Media

In First-Ever Layoffs, Google Dismisses 100 Recruiters

17y Zachary Rodgers

In First-Ever Layoffs, Google Dismisses 100 Recrui...

After dismissing a large number of contractors late in 2008, Google has taken the additional step of cutting 100 internal recruiting positions.The com...

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Researcher: Deceptive Ads Still Widespread on Right Media
Media

Researcher: Deceptive Ads Still Widespread on Right Media

17y Zachary Rodgers

Researcher: Deceptive Ads Still Widespread on Righ...

Ben Edelman claims misleading ads may account for as much as 34 percent of creatives placed through the system. Read More...

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Display Ad Prices Fell 50 Percent in Q4
Media

Display Ad Prices Fell 50 Percent in Q4

17y Douglas Quenqua

Display Ad Prices Fell 50 Percent in Q4

Every vertical category suffered steep declines compared with the year-ago period, according to PubMatic. Read More...

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NutriSystem: Where E-commerce, Community Intersect
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NutriSystem: Where E-commerce, Community Intersect

17y Anna Maria Virzi

NutriSystem: Where E-commerce, Community Intersect

A business that sells pre-packaged food updates aims to build an online community for people interested in healthy living. Read More...

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Execs & Accounts: MRM Worldwide, MEC Interaction, Econsultancy
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Execs & Accounts: MRM Worldwide, MEC Interaction, Econsultancy

17y Enid Burns

Execs & Accounts: MRM Worldwide, MEC Interaction, ...

MRM Worldwide enhances its search optimization offerings; Adam Shlachter to lead digital practice at MEC Interaction; Rebecca Lieb to lead U.S. office...

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The Customer's Always Right
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The Customer's Always Right

17y Anna Maria Virzi

The Customer's Always Right

Katie Fernands, Internet marketing manager at Colonial Candle , thought Web site visitors prefer shorter pages to lengthier ones. So, Fernands was sur...

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Quote of the Day: Joe from Bradenton, FL
Media

Quote of the Day: Joe from Bradenton, FL

17y Zachary Rodgers

Quote of the Day: Joe from Bradenton, FL

"AT&T just sent me a text message advertisement about American Idol Read More...

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BK's 'Whopper Sacrifice' Burned on the Altar of Privacy
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BK's 'Whopper Sacrifice' Burned on the Altar of Privacy

17y Zachary Rodgers

BK's 'Whopper Sacrifice' Burned on the Altar of Pr...

Burger King has disabled its hit "Whopper Sacrifice" app after Facebook asked the company to alter it in the interest of user privacy Read More...

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Yahoo's New CEO: No Media Experience, No Problem
Media

Yahoo's New CEO: No Media Experience, No Problem

17y Anna Maria Virzi

Yahoo's New CEO: No Media Experience, No Problem

Vows to bring some "friggin' breathing room" to help the company chart its course. Read More...

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Industry Groups Band Together In Push for Privacy Self-Regulation
Media

Industry Groups Band Together In Push for Privacy Self-Regulation

17y Fred Aun

Industry Groups Band Together In Push for Privacy ...

IAB, BBB and other associations team up as New York privacy bill is reintroduced. Read More...

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Execs & Accounts: McCann Worldgroup, MobileStorm
Media

Execs & Accounts: McCann Worldgroup, MobileStorm

17y Enid Burns

Execs & Accounts: McCann Worldgroup, MobileStorm

McCann Worldgroup hires Mike Windsor; MobileStorm names Doug Schiller CFO. Read More...

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Yahoo Extends Reach in Germany With Sales Deal
Media

Yahoo Extends Reach in Germany With Sales Deal

17y Jack Marshall

Yahoo Extends Reach in Germany With Sales Deal

Yahoo has penned a deal with German newspaper Suddeutschen Zeitung to sell its online display and mobile inventory. The exclusive multi-year agreement...

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Autodesk's Carol Bartz to Be Yahoo's Next CEO
Media

Autodesk's Carol Bartz to Be Yahoo's Next CEO

17y Zachary Rodgers

Autodesk's Carol Bartz to Be Yahoo's Next CEO

Sixty-year-old tech industry leader served on President Bush's science and tech advisory council. Read More...

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Consumer Advocacy Groups Call on FTC to Probe Mobile Marketing
Media

Consumer Advocacy Groups Call on FTC to Probe Mobile Marketing

17y Kate Kaye

Consumer Advocacy Groups Call on FTC to Probe Mobi...

Several mobile ad and marketing firms are cited in a complaint to the FTC from the Center for Digital Democracy and the U.S. Public Interest Research ...

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Quattro Wireless Puts Mobile Ad Inventory in Microsoft's Atlas
Media

Quattro Wireless Puts Mobile Ad Inventory in Microsoft's Atlas

17y Enid Burns

Quattro Wireless Puts Mobile Ad Inventory in Micro...

A deal is designed to make it easier for media planners and buyers to integrate ad campaigns that include mobile and other digital media. Read More...

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Execs & Accounts: Mobile Marketing Association, Omnicom's Singer Direct
Media

Execs & Accounts: Mobile Marketing Association, Omnicom's Singer Direct

17y Enid Burns

Execs & Accounts: Mobile Marketing Association...

MMA recruits new CEO; Omnicom's Singer Direct hires SVP to head up digital initiatives. Read More...

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Average Search CPC Data by Category for December 2008
Media

Average Search CPC Data by Category for December 2008

17y rumo

Average Search CPC Data by Category for December 2...

Cost-per-click data by vertical category in search in the U.S. Read More...

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Vertical Ad Networks Clash With Custom Targeting
Media

Vertical Ad Networks Clash With Custom Targeting

17y Zachary Rodgers

Vertical Ad Networks Clash With Custom Targeting

To reach niches, many ad buyers choose between vertical aggregators and large networks with advanced targeting. Is there room for both approaches? Rea...

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AOL Launches Core Publishing Unit, Plans 30 New Sites in 2009
Media

AOL Launches Core Publishing Unit, Plans 30 New Sites in 2009

17y Douglas Quenqua

AOL Launches Core Publishing Unit, Plans 30 New Si...

MediaGlow becomes third core business, next to Platform-A and social networking unit People Networks. Read More...

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Petsky Prunier: Digital Ad Mergers Plummet
Media

Petsky Prunier: Digital Ad Mergers Plummet

17y Fred Aun

Petsky Prunier: Digital Ad Mergers Plummet

Deal volume dropped 55 percent in Q4 2008, while money spent cratered almost 80 percent. Read More...

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Sony Extends Online PR Strategy With Community Site
Media

Sony Extends Online PR Strategy With Community Site

17y Douglas Quenqua

Sony Extends Online PR Strategy With Community Sit...

Unvarnished opinions are encouraged at a new gathering place for Sony customers. Read More...

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Execs & Accounts: AKQA, Element 79, Syrup
Media

Execs & Accounts: AKQA, Element 79, Syrup

17y Zachary Rodgers

Execs & Accounts: AKQA, Element 79, Syrup

John Deschner returns to AKQA in DC; Element 79 creates campaign for American Family Insurance; PUMA taps Syrup. Read More...

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BK's Whopper Sacrifice: Clever But Flawed
Media

BK's Whopper Sacrifice: Clever But Flawed

17y Zachary Rodgers

BK's Whopper Sacrifice: Clever But Flawed

In the circle I run in, throwing one's associates through the front window of a public establishment would be considered uncouth Read More...

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St. Louis Agency Takes Silo Approach
Media

St. Louis Agency Takes Silo Approach

17y Kate Kaye

St. Louis Agency Takes Silo Approach

Steering away from the integrated agency trend, Avatar Studios launches full-service digital offshoot Roux Interactive in an effort to appeal to St. L...

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How ESPN and Ford Created the F-150 Ad
Media

How ESPN and Ford Created the F-150 Ad

17y Ken Liebeskind

How ESPN and Ford Created the F-150 Ad

First ads in site redesign are a cut above standard digital ad fare. Read More...

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Execs & Accounts: Petsky Prunier, Adicio, Wiredset
Media

Execs & Accounts: Petsky Prunier, Adicio, Wiredset

17y Enid Burns

Execs & Accounts: Petsky Prunier, Adicio, Wiredset

Robert Ennis to lead digital media practice at Petsky Prunier; Adicio launches job search portal; Wiredset names SVP of marketing. Read More...

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Don't Believe Everything You Read
Media

Don't Believe Everything You Read

17y Anna Maria Virzi

Don't Believe Everything You Read

Source: Fidelity e-mail alert delivered Jan Read More

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