Mobile commerce is starting to become habitual, according to a new survey, with 2.5m people in the UK making a purchase on a daily basis. If we just t...
View articleWhile social media marketing campaigns have always grabbed the lion’s share of the headlines, customer service is the area where the real battles for ...
View articleWhat makes a loyal customer? And how do you identify and measure these customers? While marketers often tend to focus on acquisition, it’s impo...
View articleEcommerce checkouts are where much of the action happens for retailers, so which sites do this well and which need to improve? With contributions fro...
View articleWhere’s the beef on social media? In 1984, an 81-year-old woman by the name of Clara Peller starred in an incredibly popular advertising campaign for ...
View articleMicrosoft is to buy LinkedIn in a deal valued at $26.2 billion, it was announced today on the Microsoft blog. The markets have already reacted to the ...
View articleSeasonal events which can deliver relatively short-term traffic spikes, need to be planned for from an SEO perspective. It’s about being in the...
View articleAmazon has announced the launch of its online grocery offering, launching Fresh in central and east London. It’s launching into a well advanced...
View articleEarlier in May, the team here at ClickZ launched our brand new product – ClickZ Intelligence. In the past few weeks you will have seen snippets ...
View articleAs you’ve no doubt heard, we recently released the new ClickZ Intelligence Checkout Optimization Report, so this week I thought we’d tie in #ClickZCha...
View articleAt last week’s Shift event in London Neil Roberts, Head of Digital at Eurostar, talked about the company’s approach to customer experience...
View articleA look at why meta-descriptions are important, how to create one, and examples of good and bad practice. Read More...
View articleSocial media campaigns, while bringing brands closer to their audiences, can lose some of their bite when scaled up. We spoke to Leah Pope, CMO for so...
View articleLast week, we launched ClickZ Intelligence, through which we’ll be offering best practice guides, digital market data and trends. One of the re...
View articleThis week in digital, we said goodbye to Facebook Exchange and Post-it wars, as we welcome TAG's latest anti-fraud development, Shift, and maybe Siri ...
View articleTo say that businesses and brands have come a long way in their usage of social media would be an understatement. After all, not only have more of the...
View articleWhile on the consulting side, I spent a good deal of my time working on B2B technology and healthcare companies. I worked on digital marketing and an...
View articleToday sees the UK release of our State of Mobile Advertising report. Based on a survey of client-side advertisers and agencies, the report looks at wh...
View articleGoogle's I/O conference commences today, but that's not all that happened this week. Facebook, Apple and Line - and maybe Snapchat? - had updates, as ...
View articleThere’s always a reason to tweet a new experience when using public transport and it’s now confirmed that both American and British commuters love twe...
View articleThis infographic from Technorian presents a whole bunch of tips to help increase conversions on ecommerce sites. These are: Improve your site speed. ...
View articleWireframes and flow diagrams help everyone, including stakeholders and project teams, visualize what the website (or app) will look and feel like on a...
View articleVibrant Media, which describes itself as the ‘original native ad company’, recently billed its billionth dollar, 16 years after launching ...
View articleEmail marketing is far from perfect. It often gets given short shrift when something new and shiny and… well… social comes along, and marketers strugg...
View articleNew statistics show the explosion of original digital programming viewership and ad blocker usage. Facebook, Instagram, YouTube and Amazon have new fe...
View articleFollowing numerous rumours that Google plans to take on Amazon’s Echo with a smart home hub of its own, sources have confirmed that a product team at ...
View articleWe take a look at the ways Majestic Wine is implementing its multichannel retail strategy. Read More...
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