Integrated marketing has become essential, though tougher than ever to perform efficiently as marketing channels evolve and approaches for measuring r...
View articleNielsen's audience measurement meter technology has the Media Rating Council's stamp of approval. But that's only the beginning. Read More...
View articleThe ClickZ Flashback widget surfaces the ClickZ's News, Stats and Features archives, and draws connections to the news of the day. Read More...
View articleNurun creates a new position in its Montreal office; Karen Scott joins Stack Media in digital marketing role; Panache and PointRoll partner. Read More...
View articleChecked in this morning with Bryan Eisenberg , author of "Always Be Testing: The Complete Guide to Google Website Optimizer," about the latest enhance...
View article"It's no secret that Martha isn't the easiest person to work for.. Read More...
View articleThe last 48 hours has brought numerous reports of new job losses in the digital marketing/media sector, and so we've updated our layoff tracker Read M...
View articleMore news from the blossoming Russian ad market... Bolstering its presence among the growing ad competition in the region , Russia's largest search si...
View articleDigital marketing agency based in Dallas says clients are reducing budgets for 2009. Read More...
View articleThe analytics upgrade, which comes two weeks after Yahoo releases its free tool, offers integration with AdSense. Read More...
View articleMoxie Media hires one and promotes two; Perez Hilton goes mobile with Crisp; Goodmail names VP of channel sales. Read More...
View article"Technology from companies like Phorm can help small websites and ISPs compete with Google for a slice of their rapidly growing advertising income Rea...
View articleMoney will go to business development in U.S. and overseas. Read More...
View articleRed Door Interactive handles 2009 online strategy for Barney & Barney. Read More...
View articleHeadcount reduction comes as company reports weak Q3 income growth and cooling demand for display advertising. Read More...
View articleThe Electronic Frontier Foundation is backing John McCain's campaign in its request that YouTube stop taking down some of McCain's videos based on "me...
View article"The next 12 months may be a period of the 'haves and have nots' Read More...
View articleAcquisition of e-commerce retargeting player Acerno worth approximately $95 million. Read More...
View articleCross-media planning tools and inkjet retail business fetch a total of $18 million. Read More...
View articleThe economic chill has begun to hit jobs in the digital media and marketing space. Read More...
View articleAgency execs say the cumbersome moniker is no longer necessary to describe the agency or its work. Read More...
View articleRazorfish shaves its name and promotes four agency executives; BGT hires several. Read More...
View articleLast week while perusing my Gmail account, I got a kick out of a note sent to me from the Ralph Nader campaign (yes, he's running for president again,...
View articleAn interesting point made in SendTec's latest report on Barack Obama's and John McCain's search ads is that “the McCain campaign is not bidding on any...
View articleSendTec has a new report out based on research conducted after the last presidential debate Read More...
View articleEnhancements come as Department of Justice seeks proof of Yahoo's intent to be a contender in search advertising. Read More...
View articleIt’s been a busy week in digital marketing land Read More...
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