For two decades, marketing invested in being findable. But as shopping moves inside AI conversations, the question facing senior marketers has changed...
View articleMarketing teams are being reshaped by fluid shopping behavior, tighter budgets, and the collapse of the traditional funnel. In this conversation, Cour...
View articleAt NRF 2026, the signal was clear: AI is rewriting discovery, but the brands that win will be the ones that keep the customer promise, online, in-stor...
View articleShoptalk returns to Vegas March 24–26, and the early speaker lineup is a clear signal: retail media is maturing fast, discovery is shifting again, and...
View articleAt NRF 2026, Ralph Lauren and Microsoft shared how "Ask Ralph" brings brand heritage into conversational commerce, and what it teaches marketers about...
View articleNRF 2026 Visionary award winner Fran Horowitz shares how humility, customer listening, and team autonomy powered Abercrombie’s turnaround and what com...
View articleAs AI reshapes commerce, REI’s CEO - Mary Beth Laughton, argues that trust and human expertise, not technology, will define the next era of retail. Re...
View articleAgentic commerce and GEO are coming fast, but JD Sports argues the real advantage is operational: clean data and order management that keeps the custo...
View articleAt NRF'26, Google introduced UCP for agentic commerce while Walmart unveiled agent-led shopping in Gemini. Discover what Sundar Pichai (Google, CEO) a...
View articleSeasonal campaigns are under more scrutiny than ever. Using McDonald’s and Asda’s Grinch takeovers as live case studies, we dig into how leading brand...
View articleAt Savant Manchester 2025, retailers and marketers echoed a single tension: how to grow when every lever has a cost. eCommerce leaders talked about pr...
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