Measuring social shares and mentions after the purchase can help marketers develop better bidding models by better understanding the true value of a c...
View articleExploring the U.S. Census data can allow you to better target your ads right out of the gate, especially if you are trying to reach people outside of ...
View articleOur neighbors to the north have lots of work to do when it come to capitalizing on the many e-commerce opportunities available to them. Read More...
View articleSearch revenue increased by 5 percent in the first quarter of 2014, while display ad revenue saw a modest uptick of 2 percent. Read More...
View articleTechnical SEO is still as relevant as ever and coding best practices are still vital to SERP success. So here is a look at the key impact areas that a...
View articleAlthough the strong to reaction to Google's announcement that it will limit search query data may have been premature, there's no denying that changes...
View articleAlthough many marketers rely heavily on cookies, they aren't always the best way to measure and manage campaigns. But what will replace the cookie in ...
View articleBefore the next round of innovations and developments starts full force, take some time to make sure your accounts are in top shape to ensure you can ...
View articleA look at how five of the world's most valuable brands are utilizing pay-per-click (PPC) search strategies, and what you can learn from their successe...
View articleA candid look at the experiences and lessons learned from the website redesign and launch of a B2B company, including the original plan, the challenge...
View articleHere are five tips for optimizing your paid media results, shared by Lisa Raehsler, founder of Big Click Co, at her ClickZ Live New York session. Read...
View articleWhen you rely on search to drive conversions, it's important to convey to your clients to expect the unexpected, both the good and the bad. Read More...
View articleAccording to panelists at ClickZ Live New York this week, brands must start with keywords first before implementing competitive monitoring. Brands mus...
View articleBuilding off the "Mastering the PPC Challenge" session at ClickZ Live New York, a look at what makes people click, big picture decisions that affect a...
View articleGoogle Authorship is a way for content authors to connect their Google profiles to their online content to establish original ownership, and the benef...
View articlePremium programmatic brings enormous amounts of opportunity for advertisers, and could have a large effect on the search marketing ecosystem. Read Mor...
View articleHere are five great ways to deploy budgets to PPC search that are currently allocated to display advertising and may be victim to the bot impression a...
View articlePatrick Searle, head of social from Social@Ogilvy Indonesia, says marketers should consider search in their digital marketing communications. Watch th...
View articleAs search engines innovate, the SERPs will continue to be crowded, thus limiting the potential for a large number of text ads to display. If we are al...
View articleFor seven days I "forced" myself to only use Google Glass in place of my phone, tablet, or computer for any task that the wearable technology could ex...
View articleNew forms of content can spark renewed interest in your product or service. Consider these various types of image, video, and written content for onli...
View articleA look at the advertising options on Tumblr, including working with a Tumblr sales rep or going through the Google Display Network. Read More...
View articleA comparison of results that each kind of search returns, as well as how to deal with semantic search changes. Read More...
View articleIt's time to refresh the key action items or best practices for International search engine optimization. Read More...
View articleAlthough there are endless touted benefits to ad extensions, here is a look why they may not be all they're cracked up to be, with 11 detailed reasons...
View articleAs Yahoo prepares to launch its Gemini platform, marketers must take the time to revisit their mobile advertising and marketing strategy. Here are six...
View articleWhile I would generally not advocate creating a pay-per-click (PPC) campaign without strategy, research, and planning, sometimes a quick solution is i...
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