Guy Kawasaki Enchants Audience in Recent Keynote
Paid Search

Guy Kawasaki Enchants Audience in Recent Keynote

13y Lisa Raehsler

Guy Kawasaki Enchants Audience in Recent Keynote

How innovation and enchantment are the keys to influencing audiences and customers. Read More...

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5 Reasons to Google+ and Socialize for PPC
Paid Search

5 Reasons to Google+ and Socialize for PPC

14y Kevin Lee

5 Reasons to Google+ and Socialize for PPC

Don't let the power of Google+, combined with the Social Extensions, fall into the hands of your competition without taking advantage yourself. Read M...

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Importance of URL Naming Convention and URL Management for Websites
Analytics

Importance of URL Naming Convention and URL Management for Websites

14y Gordon Choi

Importance of URL Naming Convention and URL Manage...

Consider these best practices when naming and managing URLs for your website. Read More...

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Remarketing for Search Ads: Your Peeps, Less Creep
Paid Search

Remarketing for Search Ads: Your Peeps, Less Creep

14y Andrew Goodman

Remarketing for Search Ads: Your Peeps, Less Creep

Every so often it pays to ask yourself if you're using remarketing judiciously, or excessively. Read More...

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It's SEO Budget Planning Season
Search

It's SEO Budget Planning Season

14y Marios Alexandrou

It's SEO Budget Planning Season

Start preparing your budget plan by looking at the latest trends in the data you have access to and adjusting your previous plan accordingly. Read Mor...

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Facebook Gifts Could Steal Search Dollars From Google
Paid Search

Facebook Gifts Could Steal Search Dollars From Google

14y Kate Kaye

Facebook Gifts Could Steal Search Dollars From Goo...

More than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts se...

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Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics India, iProspect, and Omnicom Media Group
Asia

Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics ...

14y Adaline Lau

Exec Moves & Industry Roundup: Reprise Media, ...

Reprise Media growing strong in Australia; Performics and iProspect goes head to head in India, and more news from Japan. Read More...

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5 SEM Assets You Aren't (but Should Be) Using
Paid Search

5 SEM Assets You Aren't (but Should Be) Using

14y Kevin Lee

5 SEM Assets You Aren't (but Should Be) Using

Are you fully leveraging all your SEM, social media, and online targeting assets? Read More...

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Twitter Ad Revenue Play: Now Allowing More Search Engine Indexing
Paid Search

Twitter Ad Revenue Play: Now Allowing More Search Engine Indexing

14y Miranda Miller

Twitter Ad Revenue Play: Now Allowing More Search ...

Twitter made a change to its robots.txt file that will allow search engines like Google to crawl and index Twitter search results pages. Read More...

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Facebook Takes Another Step to Compete in Search
Search

Facebook Takes Another Step to Compete in Search

14y Miranda Miller

Facebook Takes Another Step to Compete in Search

Facebook will roll out a personal search history record in the Activity Log over the coming weeks, another step toward competing with Google in search...

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A Survey of Machining Companies at IMTS 2012
Search

A Survey of Machining Companies at IMTS 2012

14y Sage Lewis

A Survey of Machining Companies at IMTS 2012

The machining industry is going through a revolution, with people who vehemently oppose most of what is going on with online media and people who are ...

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Site Speed Is For Human Visitors and Search Engines
Asia

Site Speed Is For Human Visitors and Search Engines

14y Gordon Choi

Site Speed Is For Human Visitors and Search Engine...

Site speed is critical for website owners and marketers. Here's why. Read More...

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Paid Search Marketing – The (other) Leanest Line Item in the Media Plan
Asia

Paid Search Marketing – The (other) Leanest Line Item in the Media Plan

14y Prabhvir Sahmey

Paid Search Marketing – The (other) Leanest Line I...

10 myths to paid search marketing every brand marketer should pay attention to. Read More...

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The 6 Top Mobile SEO Must-Knows
Search

The 6 Top Mobile SEO Must-Knows

14y Crispin Sheridan

The 6 Top Mobile SEO Must-Knows

Offer a mobile site with the same or similar content as the desktop site to satisfy those who use mobile devices for some, most, or all of their web s...

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5 Super Tips to Understanding Keywords in Paid Search
Paid Search

5 Super Tips to Understanding Keywords in Paid Search

14y Lisa Raehsler

5 Super Tips to Understanding Keywords in Paid Sea...

How to ensure that you can deliver an ad closest to the searcher's intent so they are more likely to click and later convert. Read More...

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Using Google AdWords’ Improved Geotargeting
Display Advertising

Using Google AdWords’ Improved Geotargeting

14y Search Engine Watch

Using Google AdWords’ Improved Geotargeting

Google recently launched its improved geotargeting capabilities. Read More...

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5 Reasons to Double Your Search Budget
Paid Search

5 Reasons to Double Your Search Budget

14y Kevin Lee

5 Reasons to Double Your Search Budget

When you dig into the SEMPO State of Search 2012 study and overlay it with some of the changes going on in the ecosystem today, you may find that you ...

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How Adobe Uses Search Data to Drive Cross-Channel Sales
Paid Search

How Adobe Uses Search Data to Drive Cross-Channel Sales

14y Susan Kuchinskas

How Adobe Uses Search Data to Drive Cross-Channel...

Adobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social medi...

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5 Steps to Shift from Silo to Integrated Search Marketing
Asia

5 Steps to Shift from Silo to Integrated Search Marketing

14y Motoko Hunt

5 Steps to Shift from Silo to Integrated Search Ma...

Consider these ways to a more integrated approach to search that would minimize missed opportunities and redundant effort. Read More...

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Bing Wants to Be Big Search Engine on Campus
Search

Bing Wants to Be Big Search Engine on Campus

14y Kate Kaye

Bing Wants to Be Big Search Engine on Campus

Bing's social marketing team, along with Waggener Edstrom has been working with HerCampus to make the search brand more acceptable and relevant to col...

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Microsoft Renames AdCenter Bing Ads
Paid Search

Microsoft Renames AdCenter Bing Ads

14y Rosalie Marshall

Microsoft Renames AdCenter Bing Ads

Microsoft and Yahoo rename advertising activities under a collective brand name. Read More...

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Baidu Conference 2012: Cloud, Big Data, and Mobile in China
Asia

Baidu Conference 2012: Cloud, Big Data, and Mobile in China

14y Adaline Lau

Baidu Conference 2012: Cloud, Big Data, and Mobile...

Cloud computing and big data intelligence were key themes at the Baidu Tech Conference this year as the search giant looks to dominate China's nascent...

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How to Conduct a Successful PPC Campaign for Asia
Asia

How to Conduct a Successful PPC Campaign for Asia

14y Christian Arno

How to Conduct a Successful PPC Campaign for Asia

A well-researched paid search campaign can boost sales and increase brand awareness but consider these issues when reaching out to markets in Asia. Re...

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Microsoft Bing Goes Toe-to-Toe Against Google
Paid Search

Microsoft Bing Goes Toe-to-Toe Against Google

14y Thom Craver

Microsoft Bing Goes Toe-to-Toe Against Google

Microsoft is on a quest to change perception about Bing in a challenge to Google. Read More...

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Brands Anticipate Top-Level Domain Shakeout
Automotive

Brands Anticipate Top-Level Domain Shakeout

14y Matt Kapko

Brands Anticipate Top-Level Domain Shakeout

Loreal and Scripps, along with big banks and auto brands are working out how to use their generic top-level domains. Read More...

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Succeed in Digital: Do You Have the Balls to Throw the Cannon Ball? Part 2
Asia

Succeed in Digital: Do You Have the Balls to Throw the Cannon Ball? Part 2

14y Vivek Bhargava

Succeed in Digital: Do You Have the Balls to Throw...

Six actionable tips on how to succeed in digital. Read More...

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Succeed in Digital: Do You Have the Balls to Throw the Cannon Ball? Part 1
Asia

Succeed in Digital: Do You Have the Balls to Throw the Cannon Ball? Part 1

14y Vivek Bhargava

Succeed in Digital: Do You Have the Balls to Throw...

Let me elaborate on the Cannon Ball strategy through some experiences. Read More...

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