Short- vs. Long-Term SEO
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Short- vs. Long-Term SEO

19y Shari Thurow

Short- vs. Long-Term SEO

Which approach is better for your company and site? Read More

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What SEM Can Learn from Outdoor Advertising
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What SEM Can Learn from Outdoor Advertising

19y Erik Dafforn

What SEM Can Learn from Outdoor Advertising

The two may not be quite as different as you think. Read More...

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Indexing and Ranking: The Chicken or the Egg?
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Indexing and Ranking: The Chicken or the Egg?

19y Mike Grehan

Indexing and Ranking: The Chicken or the Egg?

Should you worry about your site's crawlability before you worry about its ranking? Read More...

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SEO Best Practices: 20 Questions
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SEO Best Practices: 20 Questions

19y P.J. Fusco

SEO Best Practices: 20 Questions

How can you tell if your site adheres to SEO best practices? Start with honest answers to the following 20 questions. Read More...

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Racing Against Google?
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Racing Against Google?

19y Erik Dafforn

Racing Against Google?

Is Google losing users' trust? More important, is any engine truly racing to beat it? Read More...

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SEO: Art, Science, Bollocks Or What?
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SEO: Art, Science, Bollocks Or What?

19y Mike Grehan

SEO: Art, Science, Bollocks Or What?

Can you train a monkey to do SEO? Read More

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Resolve to Produce Great Content
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Resolve to Produce Great Content

19y P.J. Fusco

Resolve to Produce Great Content

If you do one thing to grow your search engine referrals this year, focus on producing great content. Read More...

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Yahoo Updates Toolbar and Bookmarks
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Yahoo Updates Toolbar and Bookmarks

19y Chris Sherman

Yahoo Updates Toolbar and Bookmarks

Yahoo recently released a new version of its toolbar with a powerful new bookmarking feature that integrates seamlessly with Yahoo Web search. Read Mo...

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Site Architecture and SEO
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Site Architecture and SEO

19y P.J. Fusco

Site Architecture and SEO

You have to crawl before you can run. And before creating keyword-targeted content, you must make that additional content manageable. Read More...

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Flash, AJAX, Usability, and SEO
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Flash, AJAX, Usability, and SEO

19y Shari Thurow

Flash, AJAX, Usability, and SEO

How should Web site owners determine whether or not to use Flash or AJAX on their Web sites? Read More...

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The Value of Branded vs. Non-Branded Search Terms
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The Value of Branded vs. Non-Branded Search Terms

19y Chris Sherman

The Value of Branded vs. Non-Branded Search Terms

Branded search terms may offer the highest conversion rates, but non-branded terms can significantly affect a paid SEM campaign. Read More...

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Chinese Whispers in SEM
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Chinese Whispers in SEM

19y Mike Grehan

Chinese Whispers in SEM

Optimizing an approach to the Chinese search industry. Read More

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Own Your Catchphrases in the Engines
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Own Your Catchphrases in the Engines

19y P.J. Fusco

Own Your Catchphrases in the Engines

An unscientific survey shows marketers are still missing the boat on PPC. Read More...

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Search Engine Algorithms and SEO Firms
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Search Engine Algorithms and SEO Firms

19y Shari Thurow

Search Engine Algorithms and SEO Firms

When an SEO firm claims to know an algorithm, always understand it's a well-orchestrated, but false, sales pitch. Read More...

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New Research Shows How Search Drives Auto Buyers
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New Research Shows How Search Drives Auto Buyers

20y Chris Sherman

New Research Shows How Search Drives Auto Buyers

A new study offers interesting insights into searcher behavior in the huge automotive segment, with lessons for search marketers working in all fields...

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License to Crawl
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License to Crawl

20y Mike Grehan

License to Crawl

Crawling the Web for new content is a complex task. A new organization helps site owners simplify that task. Read More...

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Search's Long Tail and SEO
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Search's Long Tail and SEO

20y P.J. Fusco

Search's Long Tail and SEO

The long tail isn't a threat to branded search. It's a well-rounded, unbranded complement to natural search engine referrals. Read More...

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Optimizing Blogs for the Search Engines
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Optimizing Blogs for the Search Engines

20y Shari Thurow

Optimizing Blogs for the Search Engines

How can blog pages be both search engine-friendly and search-friendly? Read More...

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AOL Enhances Search With FullView Results
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AOL Enhances Search With FullView Results

20y Chris Sherman

AOL Enhances Search With FullView Results

The portal expands search results -- and limits the ads Read More...

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Beyond Words on a Page and Linkage Data
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Beyond Words on a Page and Linkage Data

20y Mike Grehan

Beyond Words on a Page and Linkage Data

Regardless of your opinions of KDA and linkage data, there's a lot more to ranking and re-ranking documents at search engines that must be considered....

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The Tail That Wags the Web
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The Tail That Wags the Web

20y P.J. Fusco

The Tail That Wags the Web

The long tail operates in a way contrary to how brands prioritize SEM strategies. Read More...

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Shopping Search Has a New User-Friendly Interface, Part 3
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Shopping Search Has a New User-Friendly Interface, Part 3

20y Shari Thurow

Shopping Search Has a New User-Friendly Interface,...

Become.com's CEO discusses the shopping search engine's new interface. Last of a three-part series. Read More...

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Google Launches Custom Search Engine Service
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Google Launches Custom Search Engine Service

20y Chris Sherman

Google Launches Custom Search Engine Service

Site owner and bloggers can now roll their own Google search engine. Read More...

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SEOs Going PPC
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SEOs Going PPC

20y Mike Grehan

SEOs Going PPC

As search marketing gets more sophisticated, clients will expect something closer to demographic targeting out of organic listings, too. Read More...

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Three Questions to Ask Before Initiating an SEO Strategy
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Three Questions to Ask Before Initiating an SEO Strategy

20y P.J. Fusco

Three Questions to Ask Before Initiating an SEO St...

The basic issues that help determine a path toward building an SEO strategy. Read More...

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Shopping Search Has a New User-Friendly Interface, Part 2
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Shopping Search Has a New User-Friendly Interface, Part 2

20y Shari Thurow

Shopping Search Has a New User-Friendly Interface,...

Become.com's CEO discusses the shopping search engine's new interface. Part two of a three-part series. Read More...

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Google's New SearchMash Test Site
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Google's New SearchMash Test Site

20y Danny Sullivan

Google's New SearchMash Test Site

Google's new search playground. Read More

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