It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in front of their cust...
View articleGoogle has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. Read More...
View articleOver the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search results pages. The fi...
View articleGoogle I/O was full of announcements about upcoming products and enhancements. The most notable, such as Google Assistant and Google Home, revolved ar...
View articleFive years ago, in April 2011, Zappos’ market share in Google was more than three times as large as Nordstrom‘s. Today, Nordstrom has twice the marke...
View articleIn previous ClickZChat sessions we’ve largely covered content and platforms, but seeing as it’s a Twitter event held by both ClickZ AND Search Engine ...
View articleIf you’re an automaker or car dealer, 2016 should be a good year for sales. Intensive research conducted by my data scientist colleagues at Bing Ads s...
View articleLast Friday at a packed-out Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secr...
View articleA report by Ofcom has found that just 60% of adults can realise that PPC ads in search results are in fact adverts. The report by Ofcom, the communic...
View articleAround 2003, somebody asked me a question regarding paid search: “What is the most expensive keyword is on Google Adwords, and how much does it ...
View articleWelcome to the latest episode of the ClickZ Digital Marketing Podcast. In this week’s edition, we interview search expert Nick Wilsdon on the current ...
View articleFor the uninitiated, SEO can seem to be a complex and foreign landscape, but it doesn’t have to be too complicated. Indeed, there’s a lot ...
View articleDespite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advertising to i...
View articleA month ago, we reported that Google had issued warnings to bloggers over providing links in return for free products to review. Now it seems that th...
View articleThe way 30 trillion web pages are ranked changed forever on October 26, 2015. That’s when the world became aware of RankBrain, Google’s machine-...
View articleGoogle has announced the launch of a new feature, which allows presidential candidates to post directly into search results. It allows the candidates...
View articleThere's a lot of crossover when its comes to search and website, so the final "ClickZ cases the candidates" tackles two facets of digital marketing at...
View articleGoogle made major news last week when it confirmed that it was eliminating right rail (sidebar) ad slots for queries with a high degree of commercial ...
View articleGoogle is to shut down Google Compare, its financial comparison service, from March 23. The service will be closed in both the UK and US. On the face...
View articleConsumer behavior is more predictable around the New Year, when resolutions about self-improvement are especially top-of-mind. But are marketers targe...
View articleUnderstanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across...
View articleIt's critical that B2B companies align content marketing and SEO strategies, because fostering this interdependent relationship helps drive brand narr...
View articleMajor technology companies and e-commerce platforms – such as Google, Facebook, Amazon, Pinterest and Alibaba – have been investing in image recogniti...
View articleThe evolution voice search indicates the verbal communication is on its way to becoming the next great marketing channel. How can brands use orally dr...
View articleMobile's forward momentum as the online channel of choice has created a demand for quality cross-device campaign strategies. Use these tips to optimiz...
View articleAllrecipes.com launched a new look last month, when the site became more social. Many users were angry about the change, though the company has seen m...
View articleAmazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are t...
View article