Search portals haven't fared well in the dot-com meltdown because it was thought ad revenues would drop. But online media buying is expected to reach ...
View articleMany sites with dynamically generated web pages are not getting indexed and registered by search engines. And it seems that search engines have no pla...
View articleAs the web continues its fast and exponential growth, search and navigation become more important and less satisfying. Audience segmentation is the na...
View articleIn today's search engine environment, one must perform periodic daily, weekly and monthly maintenance to stay listed in the engines. This can become r...
View articleAre we back to discussing whether or not the earth is flat? There appears to be significant physical evidence that the web is much larger than search ...
View articleInternet directories have become very popular search tools. There's an advantage to being listed in a directory versus a search engine because directo...
View articleAs the Internet becomes increasingly significant in our lives, the power and importance of search engines is enormous. Yet search technology has not k...
View articleIn response to Richard Hoy's take on the viability of search engine marketing, here's a kinder, gentler picture of the industry. Paul explains how rep...
View articleIn the field of search engine optimization, cloaking has come under fire regarding whether or not it is a legitimate, ethical, online marketing strate...
View articleThe increase in demand for legitimate search engine optimization (SEO) services has been building over the past few years as more and more clients wan...
View articleFrames have gotten a bad rap because search engines have a hard time reading and indexing them. Yet webmasters like to design with frames because they...
View articleThe Internet community has been trying to figure out what sort of animal RealNames is. Is it a traffic company? A means to get high rankings on search...
View articleWouldnt it be great to be able to monitor search-engine positioning results to answer ROI questions on GoTo.com versus Inktomi.com or Google.com? Or t...
View articleThe goal of driving traffic is at the forefront of every web site's marketing strategy. And we all know a good deal of traffic comes from search engin...
View articleWhen search engines like FindWhat.com and GoTo.com started showing up, people at first thought "Why would I want to PAY for listings when I can get my...
View articleDoes your marketing plan need search engine traffic? Yes, if you need to generate quantity and quality, if you want a web site promotional method that...
View articleThere are places out there that will list you if you're willing to pay. Not only that, some traffic agencies are using third-party, pay-per-click traf...
View articleWhat's new in search engine technology? Fact City has a fact-finding engine that can be used on search engine portals or other high profile sites. The...
View articleUsers have complained about relevancy for years to no avail. If anything, major search engines have concentrated on lucrative e-commerce portal deals ...
View articleEach search engine and directory has specific requirements for a "request to be listed." Here's why it's important to verify and confirm submissions, ...
View articleThere are hundreds of legitimate search indexes in cyberspace, but does it pay to submit to all? You get better results and more targeted traffic when...
View articleThe most important piece of the search engine puzzle is to submit search engine friendly web pages, but most web pages are NOT so optimized. That's be...
View articleThe most complex step in positioning is the use of doorway ads. A doorway ad is a web page in basic HTML that is clear, informative, focused and conci...
View articlePaul talks about page optimization and registration, the first two steps of a positioning campaign. Learn about the web site audit, an important pre-r...
View articleSearch engines are the primary way most people find web sites, but web site designers forget to think of this when they create their sites. Often, sit...
View articleMany marketers submit their sites to the search engines carefully, only to find they didn't get listed in this search engine or that one. There's a lo...
View articleWhen setting up shop for a search engine premium placement campaign, you'll want to make sure you are effective by dealing with the most popular engin...
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