The winners and losers of 'mobilegeddon' in the UK
Mobile

The winners and losers of 'mobilegeddon' in the UK

10y Christopher Ratcliff

The winners and losers of 'mobilegeddon' in the UK

Our good friend Juan González from Sistrix has taken a look at the winners and losers of Google’s 2015 mobile friendly update.  Last week’...

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Customer journey from search to landing page: UK supermarkets
Ecommerce

Customer journey from search to landing page: UK supermarkets

10y Christopher Ratcliff

Customer journey from search to landing page: UK s...

In which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and paid search reach and its subsequent l...

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Google gives 2016 presidential candidates a prime slot in search results
Search

Google gives 2016 presidential candidates a prime slot in search results

10y Graham Charlton

Google gives 2016 presidential candidates a prime ...

Google has announced the launch of a new feature, which allows presidential candidates to post directly into search results.  It allows the candidates...

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Blogging for SEO: five beginners' tips
Content

Blogging for SEO: five beginners' tips

10y Matt Morgan

Blogging for SEO: five beginners' tips

A blog can still take you to the top. If you do it right. Everyone loves free information. And free information reels in customers. That’s why bloggin...

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Life without Google’s right rail: 12 strategic implications for marketers
Media

Life without Google’s right rail: 12 strategic implications for marketers

10y Kevin Lee

Life without Google’s right rail: 12 strategic imp...

Google made major news last week when it confirmed that it was eliminating right rail (sidebar) ad slots for queries with a high degree of commercial ...

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Why accessibility is so important in digital marketing
Content

Why accessibility is so important in digital marketing

10y Rebecca Sentance

Why accessibility is so important in digital marke...

If you work in digital marketing or have any kind of business that markets itself online, you’ve probably thought about all sorts of ways to increase ...

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Google closes its financial comparison service Google Compare
Media

Google closes its financial comparison service Google Compare

10y Graham Charlton

Google closes its financial comparison service Goo...

Google is to shut down Google Compare, its financial comparison service, from March 23. The service will be closed in both the UK and US.  On the face...

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Google removes right hand side ads for desktop searches
Paid Search

Google removes right hand side ads for desktop searches

10y Graham Charlton

Google removes right hand side ads for desktop sea...

As reported by Search Engine Watch yesterday, Google will no longer be showing ads on the right hand side of its search results pages. This change beg...

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How to market your mobile site or app without spending a fortune on ads
Mobile

How to market your mobile site or app without spending a fortune on ads

10y Andy Favell

How to market your mobile site or app without spen...

Making the most of what you’ve got: email, SMS, social media, brochures, packaging, SEO and ASO and optimizing your mobile site design to make the mos...

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Killing Google’s brand one phone call at a time
Data regulations

Killing Google’s brand one phone call at a time

10y Gregg Stewart

Killing Google’s brand one phone call at a time

Is the solicitation of SMBs by automated robocallers a threat to Google's advertising revenue? How can the search giant protect itself? Read More...

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Eight reasons to prioritize a mobile site or web app over a native app
Media

Eight reasons to prioritize a mobile site or web app over a native app

10y Andy Favell

Eight reasons to prioritize a mobile site or web a...

Do you build a mobile-friendly website or a mobile app? Clue: they’re not the same thing. Which do you build first?   Clue: the one with the biggest r...

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What content marketers need to know about RankBrain and SEO
Search

What content marketers need to know about RankBrain and SEO

10y Kevin Lee

What content marketers need to know about RankBrai...

Google's RankBrain and Hummingbird will take the context of search queries into more consideration when calculating rank. How will this impact your co...

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Why should marketers care about image recognition technology?
Search

Why should marketers care about image recognition technology?

10y Yuyu Chen

Why should marketers care about image recognition ...

Major technology companies and e-commerce platforms – such as Google, Facebook, Amazon, Pinterest and Alibaba – have been investing in image recogniti...

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7 ways startups can improve rankings without relying on SEM
Search

7 ways startups can improve rankings without relying on SEM

10y Aubrey Beck

7 ways startups can improve rankings without relyi...

Seven ways startups can spend their marketing resources without relying on SEM. Read More...

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Welcome to the next generation of rank tracking
Search

Welcome to the next generation of rank tracking

10y Kevin Lee

Welcome to the next generation of rank tracking

To keep up with the progressive evolution of the search engine ecosystem, selecting an efficient SEO rank tracking platform is essential. Read More...

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Why Quality Content Can Help Top Rankings
Search

Why Quality Content Can Help Top Rankings

10y Mike O'Brien

Why Quality Content Can Help Top Rankings

Content scored high in Moz's biennial ranking of search engine ranking factors. It may have been the first time that it was included in the research, ...

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Minimizing Errors With the HREF Language Element
Asia

Minimizing Errors With the HREF Language Element

11y Motoko Hunt

Minimizing Errors With the HREF Language Element

Motoko Hunt offers these tips for ensuring your HREF language elements are linked correctly in your global sites for maximum search optimization. Read...

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Your Email Marketing May Impact Your Rankings
Email

Your Email Marketing May Impact Your Rankings

11y Dave Davies

Your Email Marketing May Impact Your Rankings

Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it remin...

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Are You Optimistic About SEO?
Search

Are You Optimistic About SEO?

11y Bryan Eisenberg

Are You Optimistic About SEO?

Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on ...

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Beyond YouTube: Alternate Video Venues
Media

Beyond YouTube: Alternate Video Venues

11y Kevin Lee

Beyond YouTube: Alternate Video Venues

While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat ...

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4 Tactics for Outstanding E-commerce SEO
Search

4 Tactics for Outstanding E-commerce SEO

11y Susan Kuchinskas

4 Tactics for Outstanding E-commerce SEO

How retailers can come out on top in the changing world of search. Read More...

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Strengthen Your Case to Develop a Mobile Strategy
Media

Strengthen Your Case to Develop a Mobile Strategy

11y Dave Lloyd

Strengthen Your Case to Develop a Mobile Strategy

Recent studies by Forrester show that most brands fail to adequately invest in mobile. However, brands that allocate the correct budget can see except...

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10 Steps to a Google Mobile-Friendly Site
Asia

10 Steps to a Google Mobile-Friendly Site

11y Navneet Kaushal

10 Steps to a Google Mobile-Friendly Site

With Google now favoring mobile-friendly websites, Navneet Kaushal offers these 10 tips to make sure your website is up to speed. Read More...

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The Mobile Change Nobody Is Talking About
Media

The Mobile Change Nobody Is Talking About

11y Crispin Sheridan

The Mobile Change Nobody Is Talking About

Besides "Mobilegeddon," there's another mobile change from Google that no one is paying much attention to. Read More...

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Google 'Mobilegeddon' Has Officially Arrived
Search

Google 'Mobilegeddon' Has Officially Arrived

11y Mike O'Brien

Google 'Mobilegeddon' Has Officially Arrived

Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American Apparel ar...

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Who Does It Better: Yahoo Japan or Google Japan?
Asia

Who Does It Better: Yahoo Japan or Google Japan?

11y Motoko Hunt

Who Does It Better: Yahoo Japan or Google Japan?

A comparison between the search results for Yahoo Japan and Google Japan reinforces the keyword targeting opportunities for SEO. Read More...

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Mobilegeddon: Estimating the Impact
Media

Mobilegeddon: Estimating the Impact

11y Kevin Lee

Mobilegeddon: Estimating the Impact

On April 21 Google's mobile-friendly algorithm will take effect. Here's a look at the estimated impact across several different industries. Read More...

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