Twitter Builds U.S. Sales Force, Eyes Japan
Social

Twitter Builds U.S. Sales Force, Eyes Japan

15y Kate Kaye

Twitter Builds U.S. Sales Force, Eyes Japan

Tracking Twitter's evolving sales force and its pitch to advertisers. Read More...

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BP Uses Social PR Long After Oil Spill, But to What Effect?
Social

BP Uses Social PR Long After Oil Spill, But to What Effect?

15y Christopher Heine

BP Uses Social PR Long After Oil Spill, But to Wha...

Florida seafood restaurant questions the campaign. Read More...

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Amex to Offer Social Media, Directory Listing Tool for SMBs
Social

Amex to Offer Social Media, Directory Listing Tool for SMBs

15y Anna Maria Virzi

Amex to Offer Social Media, Directory Listing Tool...

A way to monitor off-site conversations about a brand, developed by Clickable. Read More...

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Subway Tests Scvngr in First LBS Partnership
Social

Subway Tests Scvngr in First LBS Partnership

15y Christopher Heine

Subway Tests Scvngr in First LBS Partnership

Sandwich brand, Sears, and Swatch launch campaigns. Read More...

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Blacks and Hispanics More Likely to Use Twitter Than Whites
Data insights

Blacks and Hispanics More Likely to Use Twitter Than Whites

15y Jack Marshall

Blacks and Hispanics More Likely to Use Twitter Th...

Thirteen percent of online adults in the U.S. now use Twitter, says Pew. Read More...

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Facebook Exec: Local Input Key to Ads for Global Brands
Data insights

Facebook Exec: Local Input Key to Ads for Global Brands

15y Christopher Heine

Facebook Exec: Local Input Key to Ads for Global B...

Carolyn Everson talks Facebook marketing. Read More...

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Yahoo Unveils Deals Service in Hong Kong
Asia

Yahoo Unveils Deals Service in Hong Kong

15y Adaline Lau

Yahoo Unveils Deals Service in Hong Kong

Yahoo Hong Kong is positioning itself as a group-buying services aggregator in the city. Read More...

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Nike Turns to Facebook for Action Sports Push
Marketing

Nike Turns to Facebook for Action Sports Push

15y Jack Marshall

Nike Turns to Facebook for Action Sports Push

Aims to reach extreme sports fans on social platforms. Read More...

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Groupon Revenue Hits $645M in Q1
Social

Groupon Revenue Hits $645M in Q1

15y Christopher Heine

Groupon Revenue Hits $645M in Q1

IPO shows daily deals company spent $180 million on web ads in Q1. Read More...

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Google Offers, Day 1: Portland Coffee Shop Calls It 'Jaw-dropping'
Social

Google Offers, Day 1: Portland Coffee Shop Calls It 'Jaw-dropping'

15y Christopher Heine

Google Offers, Day 1: Portland Coffee Shop Calls I...

1,700 vouchers sold for two-store business. Read More...

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The Rise of F-Commerce
Asia

The Rise of F-Commerce

15y Vincent Teo

The Rise of F-Commerce

Businesses are beginning to get their fans to buy directly from them on Facebook, but is F-commerce suitable for you as a brand marketer? Read More...

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LivingSocial, Groupon Make Europe Another Battlefront
Social

LivingSocial, Groupon Make Europe Another Battlefront

15y Christopher Heine

LivingSocial, Groupon Make Europe Another Battlefr...

Deals players set for French clash after LivingSocial's new acquisition. Read More...

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Twitter Debuts Follow Button for Publisher Sites
Social

Twitter Debuts Follow Button for Publisher Sites

15y Christopher Heine

Twitter Debuts Follow Button for Publisher Sites

Brands may be the biggest winners. Read More...

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Twitter Buys Keyword Bidding Platform AdGrok
Media

Twitter Buys Keyword Bidding Platform AdGrok

15y Christopher Heine

Twitter Buys Keyword Bidding Platform AdGrok

May bolster ad targeting on micro-blogging site. Read More...

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Many Promos, One Message: Have a Cold One
Social

Many Promos, One Message: Have a Cold One

15y Lisa Lacy

Many Promos, One Message: Have a Cold One

Beer brands use diverse digital tactics to kick off the season. Read More...

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Will Facebook Credits Work as a Real-World Currency?
Social

Will Facebook Credits Work as a Real-World Currency?

15y Janice Diner

Will Facebook Credits Work as a Real-World Currenc...

Facebook Credits may change how we think about using social experiences to generate revenue on and off Facebook. Read More...

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Toyota Social Net Gives Voice to Customers and Cars
Asia

Toyota Social Net Gives Voice to Customers and Cars

15y Guest

Toyota Social Net Gives Voice to Customers and Car...

Service will connect owners with live car data, among other features. Read More...

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OMG! YO! WOW! WOAH! WTF! - War on SPAM
Asia

OMG! YO! WOW! WOAH! WTF! - War on SPAM

15y Pushkar Sane

OMG! YO! WOW! WOAH! WTF! - War on SPAM

Social platforms will become unsocial if they don't start clamping down on spam. Read More...

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How Brands Helped Zynga Get to IPO Chatter
Social

How Brands Helped Zynga Get to IPO Chatter

15y Christopher Heine

How Brands Helped Zynga Get to IPO Chatter

In-game campaign spending ranges from $100,000 to $1 million. Read More...

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Amex Talks Facebook, Foursquare, and SMBs
Financial Services

Amex Talks Facebook, Foursquare, and SMBs

15y Christopher Heine

Amex Talks Facebook, Foursquare, and SMBs

Q&A with VP Julie Berkun Fajgenbaum. Read More

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What Twitter's Purchase of TweetDeck Means for Marketers
Social

What Twitter's Purchase of TweetDeck Means for Marketers

15y Anna Maria Virzi

What Twitter's Purchase of TweetDeck Means for Mar...

Author of "Twitter Marketing: An Hour a Day" weighs in. Read More...

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The 2nd Wave of Location-Based Services
Asia

The 2nd Wave of Location-Based Services

15y Guest

The 2nd Wave of Location-Based Services

A look at promising new services from Facebook and other companies. Read More...

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Amplified Soul
Asia

Amplified Soul

15y Brandon Cheung

Amplified Soul

Social media will soon become a brand's most important digital touch point to the next generation of customers and here's what you should do about it....

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5 Reasons Why Marketers Should Be A Weibo-er (Microblogger)
Asia

5 Reasons Why Marketers Should Be A Weibo-er (Microblogger)

15y Rudi Leung

5 Reasons Why Marketers Should Be A Weibo-er (Micr...

Brand marketers and PR professionals should use Weibo to engage with customers in Greater China, here are five factors to consider. Read More...

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Univision Pilots Spanish-Language Groupon Clone
Social

Univision Pilots Spanish-Language Groupon Clone

15y Christopher Heine

Univision Pilots Spanish-Language Groupon Clone

Ufertas.com debuted Monday in Houston. Read More...

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Study: Millennials Value 'Social Economy'
Social

Study: Millennials Value 'Social Economy'

15y Anna Maria Virzi

Study: Millennials Value 'Social Economy'

McCann Worldgroup says brands must help young people share and narrate their lives. Read More...

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Toyota Social Net Gives Voice to Customers and Cars
Automotive

Toyota Social Net Gives Voice to Customers and Cars

15y Lisa Lacy

Toyota Social Net Gives Voice to Customers and Car...

Service will connect owners with live car data, among other features. Read More...

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