'Be Smart': Get a Social Media Policy in Place
Asia

'Be Smart': Get a Social Media Policy in Place

15y Michael Zung

'Be Smart': Get a Social Media Policy in Place

Even in China, you need to play by the rules. Here's three case studies why. Read More...

View article
5 Reasons Why Sina Weibo Is Different From Twitter
Asia

5 Reasons Why Sina Weibo Is Different From Twitter

15y Rudi Leung

5 Reasons Why Sina Weibo Is Different From Twitter

In the world of microblogging, not all 140 characters are created equal. Read More...

View article
Gowalla on Geo-Social Marketing [SXSWi Video]
Social

Gowalla on Geo-Social Marketing [SXSWi Video]

15y Christopher Heine

Gowalla on Geo-Social Marketing [SXSWi Video]

Biz director talks about branding and sales via his firm’s geo-social platform. Read More...

View article
NYT Paywall Details: 20 Free Articles, Canada Launch Today
Media

NYT Paywall Details: 20 Free Articles, Canada Launch Today

15y Zachary Rodgers

NYT Paywall Details: 20 Free Articles, Canada Laun...

Overages will be tolerated for readers clicking search and social media links. Read More...

View article
Faux Social
Asia

Faux Social

15y Vijay Sankaran

Faux Social

Learn from the best and worst social marketing practices in India listed here. Read More...

View article
SXSWi Ends: Geo-Social Maturity, Celeb Influencers, Big Crowds
Media

SXSWi Ends: Geo-Social Maturity, Celeb Influencers, Big Crowds

15y Christopher Heine

SXSWi Ends: Geo-Social Maturity, Celeb Influencers...

Mobile marketing and celebrities take center stage. Who was this year's wunderkind? Read More...

View article
Geo-Social Networks - A Local Business' Best Friend
Social

Geo-Social Networks - A Local Business' Best Friend

15y Liana Evans

Geo-Social Networks - A Local Business' Best Frien...

Six quick tips on how your local, small business can capitalize on utilizing geo-social networks like Foursquare, Facebook Places, and Yelp. Read More...

View article
Twitter: Room for U.S. Growth or Potential Reached?
Social

Twitter: Room for U.S. Growth or Potential Reached?

15y Jack Marshall

Twitter: Room for U.S. Growth or Potential Reached...

Research suggests Twitter adoption is slowing in the U.S., but Twitter itself reports strong global growth. Read More...

View article
MySpace Still a Player? Woos Gen-Y at SXSW Music Fest
Data insights

MySpace Still a Player? Woos Gen-Y at SXSW Music Fest

15y Kate Kaye

MySpace Still a Player? Woos Gen-Y at SXSW Music F...

New ad formats and other tweaks as company stays focused on music and Gen-Y. Read More...

View article
Facebook Storefronts: AT&T Misses and Others Don't
Social

Facebook Storefronts: AT&T Misses and Others Don't

15y Cathy Halligan

Facebook Storefronts: AT&T Misses and Others D...

More retailers have launched storefronts on their Facebook fan pages in the past two quarters. A review of the sites that have done it well. Read More...

View article
Google Launches Geo-Social 'Offers' at SXSWi
Social

Google Launches Geo-Social 'Offers' at SXSWi

15y Christopher Heine

Google Launches Geo-Social 'Offers' at SXSWi

Search giant rolls out rewards-for-check-ins via Latitude in Austin, TX. Read More...

View article
SXSWi Video: Foursquare Exec Explains New Marketing Features
Social

SXSWi Video: Foursquare Exec Explains New Marketing Features

15y Christopher Heine

SXSWi Video: Foursquare Exec Explains New Marketin...

Biz development director talks about local business features and Big Boi. Read More...

View article
Bing Apologizes for #SupportJapan Tweet
Marketing

Bing Apologizes for #SupportJapan Tweet

15y Anna Maria Virzi

Bing Apologizes for #SupportJapan Tweet

Critics say search engine's fundraiser crossed line. Read More...

View article
Scvngr CEO Says Location Can Be '10X' Bigger Than Social [Video]
Data insights

Scvngr CEO Says Location Can Be '10X' Bigger Than Social [Video]

15y Christopher Heine

Scvngr CEO Says Location Can Be '10X' Bigger Than ...

At SXSWi, young geo-social exec packs a punch with marketing examples. Read More...

View article
SMBs to Boost Social Media and E-mail Spending in 2011
Local

SMBs to Boost Social Media and E-mail Spending in 2011

15y Kate Kaye

SMBs to Boost Social Media and E-mail Spending in ...

Borrell Associates finds more than half of small businesses will increase digital spending this year. Read More...

View article
Chrysler Sacks New Media Strategies Over Errant Tweet
Social

Chrysler Sacks New Media Strategies Over Errant Tweet

15y Zachary Rodgers

Chrysler Sacks New Media Strategies Over Errant Tw...

An employee of NMS who dropped the F-bomb in a tweet from the @ChryslerAutos account was fired, but it wasn't enough to save the client relationship. ...

View article
AmEx And Starbucks Get 'Special' on Foursquare
Social

AmEx And Starbucks Get 'Special' on Foursquare

15y Christopher Heine

AmEx And Starbucks Get 'Special' on Foursquare

Credit brand launches SXSW rewards, while coffee retailer has fun turning 40. Read More...

View article
Adobe Makes Big Push Into Social Analytics
Actionable Analysis

Adobe Makes Big Push Into Social Analytics

15y Anna Maria Virzi

Adobe Makes Big Push Into Social Analytics

Tool will monitor conversations on 45 networks, allowing for analysis with on-site business results. Read More...

View article
From Facebook to Twitter: Save Your Community From Redundancy
Community Management

From Facebook to Twitter: Save Your Community From Redundancy

15y Caroline Chen

From Facebook to Twitter: Save Your Community From...

By understanding the nuances of each platform's digital culture, you can create unique and relevant content, speak the right language, and effectively...

View article
Facebook's Ad Platform Test: No Keywords Allowed
Social

Facebook's Ad Platform Test: No Keywords Allowed

15y Christopher Heine

Facebook's Ad Platform Test: No Keywords Allowed

Industry blog posts suggest that specific profile targeting may be getting phased out. Read More...

View article
DoubleClick and Google Vets Launch Groupon Cloning Platform
Social

DoubleClick and Google Vets Launch Groupon Cloning Platform

15y Christopher Heine

DoubleClick and Google Vets Launch Groupon Cloning...

White label offering for group buying services underscores rising fragmentation in the niche. Read More...

View article
Tony Bourdain Live Tweeting Success Spurs Travel Channel to Do More
Marketing

Tony Bourdain Live Tweeting Success Spurs Travel Channel to Do More

15y Kate Kaye

Tony Bourdain Live Tweeting Success Spurs Travel C...

A live tweet event during last week's season premier of "No Reservations" helped the show reap 6,000 new followers. Read More...

View article
Kraft Collides With Bovine Blog Post on Twitter
Social

Kraft Collides With Bovine Blog Post on Twitter

15y Christopher Heine

Kraft Collides With Bovine Blog Post on Twitter

Foodie site's unflattering Promoted Tweet puts a damper on a fun-oriented Kraft campaign. Read More...

View article
NBC Runs Video Ads on LivingSocial
Marketing

NBC Runs Video Ads on LivingSocial

15y Christopher Heine

NBC Runs Video Ads on LivingSocial

Deal seekers are offered an extra $2 savings in exchange for watching "America's Next Great Restaurant." Read More...

View article
Game Night Inside NJ Devils 'Mission Control' Social Media Hub
Social

Game Night Inside NJ Devils 'Mission Control' Social Media Hub

15y Kate Kaye

Game Night Inside NJ Devils 'Mission Control' Soci...

Video: ClickZ visits the hockey club's innovative social media station. Read More...

View article
Warner Bros. Turns to Facebook For Movie Rentals
Marketing

Warner Bros. Turns to Facebook For Movie Rentals

15y Christopher Heine

Warner Bros. Turns to Facebook For Movie Rentals

"Batman: The Dark Knight" becomes first rental on the social site, revealing Hollywood's hopes of monetizing the digital space. Read More...

View article
Charlie Sheen's First Twitter Sponsor: Internships.com
Social

Charlie Sheen's First Twitter Sponsor: Internships.com

15y Christopher Heine

Charlie Sheen's First Twitter Sponsor: Internships...

Ad.ly says promotional tweet garnered 100,000 clicks in 75 minutes. Read More...

View article
1 104 105 106 107 108 123