The U.S. Leads Global Social Media Adoption, Pew Report Finds
Data insights

The U.S. Leads Global Social Media Adoption, Pew Report Finds

15y Jack Marshall

The U.S. Leads Global Social Media Adoption, Pew R...

Over 40 percent of citizens in the U.S., Poland, Britain, and South Korea claim to make use of such services. Read More...

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Boston Market Uses Facebook to Sell Holiday Gift Cards
Social

Boston Market Uses Facebook to Sell Holiday Gift Cards

15y Christopher Heine

Boston Market Uses Facebook to Sell Holiday Gift C...

Restaurant chain targets consumers that are mindful of the hectic holidays. Read More...

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Facebook: The Case for Commerce Is Emerging
Social

Facebook: The Case for Commerce Is Emerging

15y Cathy Halligan

Facebook: The Case for Commerce Is Emerging

Facebook as a meaningful source of referral traffic for e-commerce is a trend, and the business case is arriving. Read More...

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Shifts in Expectations, Experiences, and Anxieties
Asia

Shifts in Expectations, Experiences, and Anxieties

15y Pushkar Sane

Shifts in Expectations, Experiences, and Anxieties

Digital technology has played a huge role in shaping media, empowering people to reshape content, and disrupting well-established marketing models to ...

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'Project Reindeer' Ties a Bow on Gap's Big Social Media Year
Social

'Project Reindeer' Ties a Bow on Gap's Big Social Media Year

15y Christopher Heine

'Project Reindeer' Ties a Bow on Gap's Big Social ...

Clothing retailer has leveraged Facebook, Twitter, Groupon, Foursquare, and Loopt since last summer. Read More...

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Ex-Bazaarvoice CMO Returns With Mass Relevance
Social

Ex-Bazaarvoice CMO Returns With Mass Relevance

15y Douglas Quenqua

Ex-Bazaarvoice CMO Returns With Mass Relevance

Sam Decker is CEO of a new venture whose first product lets marketers leverage Twitter conversations about their brands. Read More...

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Foursquare Adds Photos and Comments for Check-Ins
Social

Foursquare Adds Photos and Comments for Check-Ins

15y Christopher Heine

Foursquare Adds Photos and Comments for Check-Ins

New social features should intrigue restaurant and retail marketers. Read More...

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Malcolm Gladwell Is Wrong. Social Media IS Revolutionary
Social

Malcolm Gladwell Is Wrong. Social Media IS Revolutionary

15y Erik Qualman

Malcolm Gladwell Is Wrong. Social Media IS Revolut...

Whatever your opinion on the subject of social, one has to admit it's causing a communication revolution. Read More...

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Mall of America Reserves Holiday Parking for Twitter Followers
Ecommerce

Mall of America Reserves Holiday Parking for Twitter Followers

15y Lisa Lacy

Mall of America Reserves Holiday Parking for Twitt...

Precious parking spaces are promised to those who follow @MallofAmerica. Read More...

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Twitter Raises a Reported $200 Million, Adds Board Members
Social

Twitter Raises a Reported $200 Million, Adds Board Members

15y Zachary Rodgers

Twitter Raises a Reported $200 Million, Adds Board...

Former DoubleClick CEO David Rosenblatt joins board as the company continues to work on its business model. Read More...

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Twitter's Advertiser Outreach More 'Mr. Coffee' Than Firehose
Social

Twitter's Advertiser Outreach More 'Mr. Coffee' Than Firehose

15y Christopher Heine

Twitter's Advertiser Outreach More 'Mr. Coffee' Th...

Site now allows interested advertisers to fill out a form, underscoring languid monetization pace. Read More...

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Gannett Incubates Groupon Style Offering
Social

Gannett Incubates Groupon Style Offering

15y Kate Kaye

Gannett Incubates Groupon Style Offering

Will leverage local sales force to support social commerce initiative. Read More...

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Clinique, Groupon, HP, Ritz Camera Test Geo-Fenced Advertising
Social

Clinique, Groupon, HP, Ritz Camera Test Geo-Fenced Advertising

15y Christopher Heine

Clinique, Groupon, HP, Ritz Camera Test Geo-Fenced...

Ad units pull in location-specific data from JiWire's Wi-Fi network, giving viewers information on the brand as it relates to their proximity. Read Mo...

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The Future Is Relevance
Social

The Future Is Relevance

15y Sam Decker

The Future Is Relevance

Applying the lenses of other people to your products means collecting and displaying relevant user-generated content. Read More...

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Coca-Cola, Pillsbury Embrace Organic Trends - and Risks - on Twitter
Social

Coca-Cola, Pillsbury Embrace Organic Trends - and Risks - on Twitter

15y Kate Kaye

Coca-Cola, Pillsbury Embrace Organic Trends - and ...

Organic hashtags and day-parting are special ingredients for brands like Coca-Cola and Pillsbury as their Twitter marketing evolves. Read More...

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Facebook's Footprint Grows on External Sites
Social

Facebook's Footprint Grows on External Sites

15y Christopher Heine

Facebook's Footprint Grows on External Sites

Social giant says 250 million monthly viewers interact with either Facebook Connect or social plug-ins. Read More...

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Groupon Poaches Yahoo Ad Exec as First Head of National Ad Sales
Social

Groupon Poaches Yahoo Ad Exec as First Head of National Ad Sales

15y Douglas Quenqua

Groupon Poaches Yahoo Ad Exec as First Head of Nat...

Brown will develop national accounts at Groupon. Read More...

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Dell's Social Media Listening Command Center: A Breakdown
Actionable Analysis

Dell's Social Media Listening Command Center: A Breakdown

15y Christopher Heine

Dell's Social Media Listening Command Center: A Br...

Technology firm Radian6 describes the ins-and-outs of the computer marketer's new social analytics system. Read More...

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Lance Armstrong's Twitter Powers Aid Radio Shack
Social

Lance Armstrong's Twitter Powers Aid Radio Shack

15y Jack Marshall

Lance Armstrong's Twitter Powers Aid Radio Shack

Brand says a recent Twitter campaign generated 100,000 impressions through a Lance Armstrong tweet. Read More...

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Six Percent of U.S. Adults Use Twitter, Pew Research Suggests
Audience

Six Percent of U.S. Adults Use Twitter, Pew Research Suggests

15y Jack Marshall

Six Percent of U.S. Adults Use Twitter, Pew Resear...

African-Americans and Latinos are also over twice as likely to use Twitter compared with white users, the survey claims. Read More...

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Twitter Apps Unite for Holiday Charity Campaign
Marketing

Twitter Apps Unite for Holiday Charity Campaign

15y Douglas Quenqua

Twitter Apps Unite for Holiday Charity Campaign

Effort will turn display ad units on Twitter apps into charitable calls to action. Read More...

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JiWire to Make 'Groupons' a Neighborhood Affair
Social

JiWire to Make 'Groupons' a Neighborhood Affair

15y Christopher Heine

JiWire to Make 'Groupons' a Neighborhood Affair

Companies forge a partnership that's part of a 'Groupon Everywhere' strategy. Read More...

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The Semantic Web: Not a Moment Too Soon
Social

The Semantic Web: Not a Moment Too Soon

15y Dave Evans

The Semantic Web: Not a Moment Too Soon

The social Web is under attack – by disturbing marketing practices. Read More...

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Why Measuring Social Media Buzz Is Not Enough
Analytics

Why Measuring Social Media Buzz Is Not Enough

15y Eddie Choi

Why Measuring Social Media Buzz Is Not Enough

Measuring your social media campaign is critical. Here is one approach how to be more accountable. Read More...

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Mobile Access Rules for Weekend Retail Shoppers
Social

Mobile Access Rules for Weekend Retail Shoppers

15y Cathy Halligan

Mobile Access Rules for Weekend Retail Shoppers

What can you do this late in the season to ensure you're reaching shoppers doing product research on their mobiles? Read More...

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Social Entertainment Firm GetGlue Secures $6 Million
Marketing

Social Entertainment Firm GetGlue Secures $6 Million

15y Lisa Lacy

Social Entertainment Firm GetGlue Secures $6 Milli...

Round, led by Time Warner Investements, will be used in part to launch a social entertainment platform. Read More...

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Nivea Uses Facebook to Facilitate New Year's Kisses
Social

Nivea Uses Facebook to Facilitate New Year's Kisses

15y Lisa Lacy

Nivea Uses Facebook to Facilitate New Year's Kisse...

Contest will unite two long-distance couples in Times Square for a kiss to ring in 2011. Read More...

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