Advertisers can measure social endorsements in their Facebook ads, and the impact all those "likes" have on click-through rate. Read More...
View articleSays the campaign benefits both its brand and local communities, and plans global roll-out in 2011. Read More...
View articleUnderstanding the quality of your followers is just as important as knowing how many you have. Read More...
View articleSites such as Facebook and Twitter are attracting larger, more frequent audiences among U.S. users aged 50 and over. Read More...
View articleUser-generated content can influence shoppers during these three phases of online decision-making. Read More...
View articleThe social network experienced huge growth in India and Mexico in the 12 months ending July. Read More...
View articleFour-hour event marked the airline's fifth-best revenue day ever. Loopt says the response was the best yet on its geo-social platform. Read More...
View articleIntrepid is a 40-person firm with offices in Seattle and London. Read More...
View articlePing will live within iTunes and allow users to "follow" artists and each other. Read More...
View articleEndorse for a Cause has signed up notable charities and retailers to encourage users to turn online shopping experiences into fundraising via Facebook...
View articleAn in-depth look at the sneaker brand's campaign, including a FunnyOrDie.com video that features vulgarity rarely seen or heard in marketing. K-Swiss'...
View articleThe social networking giant has launched "Universities on Facebook," while partnering with 10 retailers to kick off the initiative. Read More...
View articleTwo parents claim their respective adolescent children are being exploited for commercial purposes whenever they see a friend has "Liked" a Facebook.c...
View articleThe movie tickets site was featured in a modestly distributed online campaign that saw excellent sales results. But who paid for the effort? Read More...
View articleDiscount brokerage's paid tweets rack up considerable retweets, replies and clicked links. Read More...
View articleMedia companies like Foodbuzz help brands connect with consumers through the engaging world of social food and cooking sites. Read More...
View articleTwitter, Facebook, and Foursquare are free. TweetDeck is (still) free. So, social media is free, right? Wrong. Read More...
View articleAn in-depth look at the group-buying platform's biggest and most successful campaign to date. Read More...
View articleIntegration follows the departure of the unit's President, Adam Bain, to Twitter. Read More...
View articleGoogle Caffeine and Rich Snippets gives user-generated content a lot more weight. Read More...
View articleThe geo-social brand also echoes Foursquare's claim that user growth has spiked since Facebook 'Places' launched last week. Read More...
View articleTwitter continues to build out its ad sales teams as it attempts to monetize its service. Read More...
View articleYouTube and Facebook provide opportunities for consumers to comment on the Sonata. Read More...
View articleA new site and Facebook page aim to boost communication with consumers. Read More...
View articleWhen ContextWeb SVP Jay Sears boarded AA Flight 24, he didn't know he'd become a part of a national news story – thanks to Twitter. Read More...
View articleDennis Crowley, CEO of the geo-social platform, tweeted that his company saw a single-day record for user gains yesterday. Though, Facebook's much lar...
View articleAn in-depth report from Palo Alto on Facebook Places and partnerships with Foursquare, Gowalla, Yelp, and Booyah. Read More...
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