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View articleBack in the day, when I was a member of Toastmasters, a public speaking and leadership organization, I was fortunate enough to be asked to be presiden...
View articleFacebook’s $5.841 billion in Q4 revenue (a 51% jump vs. Q4 of ’14) is great for Facebook, but maybe not so great for online merchants. Even with Face...
View articleEncouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audi...
View article2016 may have just begun, but marketers have wasted no time deploying kickass social campaigns. Here are five of our favorites. To debunk two (possib...
View articleThis post was previously published on Search Engine Watch, but we thought the ClickZ audience would appreciate it… Reporting live from Connect, ...
View articleA new research from AdMaster shows that three in four mobile users in China planned to celebrate Lunar New Year on social. Read More...
View articleThe social Super Bowl has traditionally referred to Twitter and Facebook. This year, Snapchat is in the mix, having had Super Bowl sponsors for the f...
View articleQR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a worl...
View articleWith the whole country in full Super Bowl swing, Instagram and Twitter get in on the fun. Read More...
View articleIt's Facebook’s 12th birthday, and we're celebrating by looking back at the platform’s milestones over the years. Read More...
View articleWeighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video conte...
View articleUnderstanding the value of a quality visual marketing strategy is essential for digital advertising success. Read More...
View articleMarketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Read More...
View articleBrands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to ...
View articleResearch indicates that media buyers are more inclined to advertise on Snapchat, Pinterest, and Instagram than on Facebook. Read More...
View articleThis week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey. R...
View articleThree clever social media campaigns in China work hard on earned media to help them go viral. Read More...
View articleThis article was originally published on our sister site Search Engine Watch. Twitter has been having a hard time of it in the past year or so, with v...
View articleNearly every individual has their own personal brand. We looked at the Twitter profiles of four senior marketing executives at different companies, to...
View articleUsing social platforms like Twitter, Instagram, and Facebook to promote philanthropic content is an effective way to engage consumers and humanize you...
View articleExperts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong c...
View articleBe Like Bill came out of nowhere and now has 1.5 million Facebook likes. Here are a few lessons you can apply to your own meme-making. Read More...
View articleHow do Facebook’s ads drive search traffic? Read More...
View articleAnother week, another Facebook feature. Over the past few years, declining organic reach has become a major issue for publishers using Facebook. Whil...
View articleIs Peach the next big thing or was it over before it even really started? It’s too early to tell, though GIFs could help it thrive in the crowded soci...
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