Twitter's conversational ads bring social back to its roots as a communication medium by encouraging more discussions between brands and consumers. Ho...
View articleThis week's news includes Twitter’s integration of Periscope, The White House’s new Snapchat account and Uber’s updated API program. Read More...
View articleIs increasing its character count limit to 10,000 really the answer to Twitter's prayers, or will this change adversely affect the platform in the lon...
View articleIn anticipation of Pinterest making its Promoted Pins readily available to more retailers, we evaluate and analyze the social strategies of Bloomingda...
View articleIf your company does not have the budget for Socialbakers or Adobe Social, you may want to take a look at these eight free social media management to...
View articleThis week Twitter was riddled with technology innovations at the 2016 International Consumer Electronics Show, as well as discussions on the platform'...
View articlePart of Facebook's strategy for increasing ad revenue includes updating and adding certain features that are especially appealing to small and medium-...
View articleToday's digital marketing world is all about the consumer, so how does one build a brand for the people? Using a metaphor for a concerto, we examine h...
View articleAn analysis of W Hotels’ social performance on Facebook and Twitter reveals many areas that this brand could improve on. Marketers can learn one thing...
View articleSnapchat, Pinterest, and Instagram are three distinct networks with three different audiences and one common thread: they excel as visual mediums. Rea...
View articleEvaluating what content on your site is performing best will help you understand what to share on social media. Use these five tools to analyze your c...
View articleWe’ve already looked at the most popular articles from our guest contributors, now it’s time for the most popular articles written by our ...
View articleAfter years of being dismissed as the underdog of social, Reddit now rivals major platforms like Facebook. How can marketers incorporate it into their...
View articleGuest writers make an amazing contribution to ClickZ, and here are the most popular we’ve published this year. It’s not all about pageview...
View articleIt's been more than a year since ClickZ wrote about the advent of alternative social platforms Ello, Tsū and Bubblews. We though it was time for an up...
View articleFor the second year, ClickZ ranks the top 10 social media fails from brands like Starbucks and Tinder, which range from embarrassing to egregiously of...
View articleA study of behaviour and attitudes towards social media among 180 agencies and brands by The Internet Advertising Bureau UK reveals Coca-Cola and Nike...
View articleThe Japanese messaging social app Line is widely used in the Asia-Pacific region and is now starting to make headway in the U.S. How does this company...
View articleUnderstanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across...
View articleInstagram may only have nine extra seconds over its rival Vine, but it has managed to separate itself entirely from from the originators of micro soci...
View articleVine has taken a bit of a back seat to Instagram’s video functionality of late. Brands seem to prefer the longer format available to Instagram users (...
View articleThis week Star Wars turned Twitter into a marketing juggernaut in celebration of its premiere on December 18. Read More...
View articleMost marketers know that images are key to social engagement, but adding shoppable elements to images is the best way to see ROI on visual investments...
View articleUTM tracking can bridge the gap between Google Analytics and results provided by different social media platforms. Here's how you can use it to your a...
View articleVon Content is all about brands sharing their content with the people who really want it, which makes marketing customizable. Founder Dustin Blank see...
View articleDigital marketing is everywhere, but new research shows that sponsored social posts are actually getting noticed, explaining their growing popularity....
View articleTo increase engagement on social channels, brands can observe and analyze effective Twitter strategies being utilized by U.S. presidential candidates ...
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