Twitter’s user base will increase rapidly in the next few years, largely driven by growth in the Asia-Pacific region. Read More...
View articleRitz-Carlton’s Six Word Wows campaign taps into a long-running internal program that celebrates the memories created at Ritz-Carlton properties, but w...
View articleAlthough we now have the capability to do almost anything on our phones, there are some things that just aren't appropriate in business. Read More...
View articleThe unbundling of Foursquare's two functionalities has led to two separate apps - Foursquare and Swarm. What does this mean for marketers? Read More...
View articleOmnicom has joined with Twitter in a two-year mobile-focused ad deal. Read More...
View articlePublicis' recent partnership with Facebook highlights the importance of social data in today’s digital marketing ecosystem. Read More...
View articleThere have already been big changes in this first half of 2014, including an increased focus on mobile and agencies scrambling in the industry. Read M...
View articleThe most recent updates to WeChat's functionality open a whole new world for marketers. Here are four ways to use WeChat to boost sales. Read More...
View articleThe addition of Business Insights to Pinterest will allow marketers to better determine which of their pins are really driving traffic and which of th...
View articleIn order to improve both brand awareness and reputation, an employee advocacy program is the golden ticket. Read More...
View articleBy leveraging the wealth of social content on Instagram, Adidas will incorporate consumers’ digital experiences into its new line of sneakers. Read Mo...
View articleThe new features based on Klout technology will allow Lithium to accelerate its move into providing consumer insights to its customers. Read More...
View articleBuilding a community doesn't happen overnight, but these seven essentials serve as a solid foundation for companies committed to growing a long-term h...
View articleNew services allow brands to develop integrated solutions with existing and new social media, creating branded social platforms. Read More...
View articleAre brands too sensitive? Should they be wary of opening themselves up to negative feedback on social channels, or take the risk in the hopes of deepe...
View articleThe emotional 2014 Boston Marathon was embraced by brands on Twitter. See how a selection of brands chose to engage with consumers on this day in Apri...
View articleWithin the next five years, U.S. social advertising revenues will reach $15 billion, with native and mobile leading the way. Read More...
View articleSocial networks are maturing and evolving by answering the need to monetize the value they are creating. Brands need to mature and evolve, too. Read M...
View articleSony’s most recent digital initiative, called "One Stadium Live," is a one-of-a-kind social media campaign dedicated to soccer fans around the world. ...
View articleThe combination of the best possible tools for social marketing and the best possible customer service representatives will result in a unique, engagi...
View articleAfter experimenting with one-off promotions, Pinterest is rolling out the next test of Promoted Pins with brands. Read More...
View articleThe four companies have banded together to prevent ad scams as well as to educate consumers on how to protect themselves from ad scams and report them...
View articleThe FYI Network will integrate the Pinterest experience into a new TV series. Read More...
View articleThe new targeting feature is available to all advertisers and through Twitter's Ads API. Read More...
View articleFacebook debuts a new marketing tool called Audience Insights, available within Ads Manager. Read More...
View articleIn its latest effort to connect listeners and advertisers, Internet radio service Pandora has launched promoted stations with brands like Taco Bell, S...
View articleAlthough Google+ has some virtues, on the whole it would be a burden lifted to not have to think about including it in the social media mix. Read More...
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