Photos and videos have been proven to boost engagement with social media posts, so here are 10 different ways you can incorporate them into your brand...
View articleThe professional social network has reached more than 300 million users worldwide, as mobile remains a key focus. Read More...
View articleIn the first quarter of 2014, Twitter sharing is up by 43 percent, while email falls 25 percent. Read More...
View articleThe combination of brand, expert, and social content results in fresh, interesting content that appeals to a variety of audiences at all points in the...
View articleCadbury created a Google+ community asking consumers to submit recipes using its Crème Egg product. The campaign resulted in a fivefold increase in or...
View articleTwitter UK has created a calendar to help marketers seize the moment. Read More...
View articleTwitter's latest acquisition is Gnip, a Colorado-based start-up that has worked closely with the social network for several years. Read More...
View articleStorytelling for companies is outmoded, according to Ty Montague, who advocates "storydoing" as the way forward. Read More...
View articleFacebook is reportedly planning an e-money service in Europe, which would allow users to make transactions directly through the social network. Read M...
View articleNew research shows that Twitter is facing user interaction and user retention problems, with news that 44 percent of users have never sent a single tw...
View articleSpending on social media marketing continues to grow, but what are the metrics that could be measured and should they be benchmarked against return on...
View articleOnline dating site HowAboutWe's geo- and interest-targeting on Twitter has been shown to improve results, while a great offer doesn't hurt, either. Re...
View articleIn an effort to tidy up users' News Feeds, Facebook is targeting brand Pages that explicitly ask for likes, shares, and comments to promote their post...
View articleGroupon says the addition of in-store coupons will bring 1,100 coupons from more than 250 retailers across 245,000 locations. Read More...
View articleSegmented social advertising, boosted by sub-campaigns created for Facebook and Twitter Custom Audiences, has grown MGM Resorts International revenues...
View articleFacebook will display fewer ads in its right-hand column, but the ads will be larger than before. Read More...
View articleHow can you build awareness for your social platforms? And once you build awareness, how do you get customers there? Here are tips and tricks for incr...
View articleHere are five steps to take to start listening to what people are saying about you on the Web, regardless of your marketing budgets. Read More...
View articleFacebook has introduced a blue cartoon dinosaur that alerts you of your privacy settings before you share a post. Read More...
View articleTwitter is rolling out a profile redesign on the Web featuring a photo-focused layout that has a distinct resemblance to Facebook. The social network ...
View articleIn a further effort to monetize the platform and bring in more ad dollars, Twitter will introduce 15 new ad products over the next six months. Read Mo...
View articleChina's micro-blogging service Weibo is expected to go public this month. The IPO could value the company at $3.9 billion. Read More...
View articleEmotional storytelling is what connects with an audience - corporate or not - and great stories derive from sensitivity and authenticity. Read More...
View articleTwitter's "pinned tweets" will roll out for free to select high-profile users. Read More...
View articleContent marketing offers brands the unique opportunity to create additional value and unique experiences for customers across channels and throughout ...
View articleIt's becoming clearer and clearer that images are the key to breaking through the clutter of social media and reaching consumers. So how can you take ...
View articleThe mischievous characters posted six images to American Express’ Instagram account on March 26, which netted 1,883 likes, 98 comments, and "close to"...
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