With the changes to Pinterest's Acceptable Use Policy, marketers may have to rethink the way they use the social site. The policy update includes modi...
View articleOn the first day of ClickZ Live New York, Boot Camp Digital chief executive Krista Neher talked about how images tell a brand’s story and help increas...
View articleSocial selling requires mastery of not only social media marketing and engaging in these networks as a manager of your own social experience, but also...
View articleNow, it will be the marketers and their brands that move onward and upward from the obvious conversations in social media into a deep understanding of...
View articleThe quick-service brands want young, hungry guys and sci-fi fans to submit Instagram photos with menu items for the chance to receive one of several h...
View articleAlthough it might seem obvious, as mobile ad spend continues to grow, marketers must quickly make the transition to mobile-first thinking, as it requi...
View articleWill retweets soon be rebranded as "shares" on Twitter? For some, that has already happened, as the change in terminology began rolling out for some m...
View articleThere are always a million things going on in a company, so it's hard to think about adding one more program into the mix. But an employee advocacy pr...
View articleTwitter's new functionality arrives on iPhone first, with Android and Twitter.com desktop versions to follow. Read More...
View articleWhat are brands' roles in our social media lives? How often should they post or share content, and what format is the most desired and impactful? Read...
View articleThe brand is drumming up excitement for the debut of its breakfast menu on March 27 by distributing phones that will receive calls and text messages a...
View articleBrands and businesses need to lighten up on social media. If you want to be a success on social media, you can't afford not to be extemporaneous and e...
View articleCould you imagine Twitter without @replies or #hashtags? It seems Twitter is considering eliminating both, even though they are deeply ingrained withi...
View articleThe program, Delta Innovation Class, invites LinkedIn users to apply for a chance to sit next to a so-called industry leader during a flight to an eve...
View articleMarketing to people who have similar interests may carry a greater value proposition than marketing to those who don't, even though they may be social...
View articleThe campaigns will combine Tumblr’s suite of ad products with custom content developed by Viacom. Read More...
View articleIn the hierarchy of social engagement value, simple likes and retweets come at the bottom, followed by sharing of brand-related content, sweepstakes, ...
View articleTwitter conducted a study of more than 2 million tweets to find out which elements in a tweet actually garnered more engagement. The data was then bro...
View articleThe YouTube campaign will include ten original songs that celebrate tax refunds and push the brand’s Billion Back messaging. Read More...
View articleWhat you should pay attention to when thinking strategically and how this can drive true engagement to your brand. Read More...
View articleAn overview of how direct response marketers can optimize Facebook's new custom audience features to improve conversions. Read More...
View articleFacebook announced Premium Video Ads, which have been tested since last December. The video ads aim to help advertisers reach branding objectives on F...
View articleThe new feed showcases only Product Pins, or Rich Pins with information about pricing and availability, and includes everything from books to clothing...
View articleScrabble is inviting fans to suggest words on Facebook, and the new word selection will conclude with a "bracket-style showdown." Read More...
View articleClickZ sat down with George Takei at SXSW. He shared his thoughts on the importance of social media in driving engagement with fans and why he chose Y...
View articlePresident Obama encouraged young Americans to apply for health coverage on the Web series "Between Two Ferns" hosted by comedian Zach Galifianakis. Th...
View articleGucci’s so-called Fringe Mix features what the brand calls fashion-forward DJs and its Bamboo Fringe handbags on a Spotify hub that launched March 11....
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