Rather than coming straight out of the gate with a sales message, determine a genuine, authentic purpose that is consistent with your brand, contribut...
View articleThis revolution isn't being televised, but it is being captured, filtered, and shared - six and 15 seconds at a time. Read More...
View articleThe way to build deep, meaningful relationships has never really changed: you have to get to know each other. Read More...
View articleUsers can search cities by keyword so they can discover (or avoid) certain areas they live in or would like to visit. Read More...
View articleIt's tricky to predict what WeChat will be in the future, but here are some pointers on how to make the best use of its current format. Read More...
View articleThe cat food brand has asked consumers to submit cat videos of two minutes or less. The awards, The Friskies, will culminate with a ceremony in New Yo...
View articleTrying to appease advertisers, Facebook has updated its review process to ensure brands are protected. With this new process, Facebook aims to control...
View articleCelebrate this year by declaring your on-domain strategy and then following through with the measurement and hard proof to make it stick. Read More...
View articleSubway is sponsoring a video series in which its spokesman interviews celebrities about their own healthy lifestyles. Read More...
View articleOver the last decade, as Facebook, Twitter, Instagram, and others have redefined the term social beyond commerce-related commentary, Amazon has remain...
View articleWhy do people become fans of a brand on Facebook? A new study reveals that a majority are customers of a brand. Other motivators include discounts and...
View articleThe travel site's Let's Roam video series will feature four webisodes that highlight destinations in New Mexico that appear in the upcoming Disney fil...
View articleIn a move to broaden its social presence, Alamo Rent A Car has launched a campaign timed for the start of the vacation season focused around a series ...
View articleMasterCard was at Cannes Lions in full force this year as it helped attendees from across the globe discover the best local experiences in the city wi...
View articleThe brand is asking consumers to share their smarts on a dedicated site via Vine, YouTube, Instagram, or Twitter. Read More...
View articlePartnering with Mass Relevance, "American Idol" began showing a social sentiment ticker on February 25 to harness the social activities of its fans. R...
View articleBeing relevant, timely, and hosting conversations among your consumers is going to help you drive engagement that will provide you with useful content...
View articleYour LinkedIn marketing experience, and utilizing it as a personal selling tool, is only as good as the quality of relationships you develop over time...
View articleDoes a 15-second video ad work on Instagram? Read More
View articleFive guys who believe that many small actions can add together for a movement that matters have created a map to track the haze in Singapore. Read Mor...
View articleThe Unilever brand's Klondike Celebrity Challenge plays on its 30-year-old slogan. Read More...
View articleStrategic digital marketing advice from Dolly Parton and Kenny Rogers. Read More...
View articleThe brand's No Pintimidation campaign allows users to de-pintimidate images that might cause them Pinterest stress. Read More...
View articleThe water brand's 'Wimbledon Wiggle' campaign seeks fan video submissions on its U.K. Facebook page. Read More...
View articleThe company recently launched a campaign that lets people write and share secret messages to each other online that can only be decoded by viewing the...
View articleThe game, Around the World in 100 Days, asks participants to select an avatar, choose a travel preference, and earn tokens for virtual travel. Read Mo...
View articleThe top five things marketers can do to create a sophisticated customer initiative within their organizations that will have customers raving and the ...
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