Forty-nine percent of marketers surveyed in Social Media Examiner's 2013 Social Media Marketing Industry Report consider Facebook to be their most imp...
View articleSelect advertisers can now build their email marketing list right in Twitter. The "Lead Generation Card" is a new feature in Twitter's advertising ars...
View articleThere are four major trends that are changing the way marketers are thinking about digital video and why the excitement is building: social media, mob...
View articleWhy so many fail and the three "A's" of mature social strategies to succeed today. Read More...
View articleIs social media a source of traffic to e-commerce sites and are these platforms capable of generating substantial purchase conversions? Read More...
View articleDeveloping a smart mobile app that consumers like is one thing; getting them to engage regularly with it is another. Read More...
View articleDo TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do. Read More...
View articlePinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move i...
View articleOne of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic se...
View articleSince Vine launched in February, fashion and entertainment marketers have been experimenting different ways to produce their six-second stories and pu...
View articleSocial devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four ...
View articleBNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga. Read More...
View articleJust because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmente...
View articleThe campaign will see Dunkin' Donuts engage consumers through a Vine-based contest. Read More...
View articleA review of email marketing expert Simms Jenkins' new book on how brands should be leveraging social and mobile in their email marketing campaigns. Re...
View articleYou will now be allowed to directly engage with your Facebook friends right from Bing's search results pages. The new tool will allow you to ask quest...
View articleThis week, Women's Health Magazine, in conjunction with Facebook, is seeking to harness the motivational power of social media with the launch of an o...
View articleYour success in social media hinges on the psychology of a social user and what motivates her action (or inaction). Read More...
View articleLinkedIn wants to become a content publishing platform. Will this transformation destroy its value to advertisers and turn it into a Facebook clone? R...
View articleBreaches affecting Associated Press, Onion, and Sex and the City author show need for extra security measures on firms' social sites. Read More...
View articleYou have a variety of ways to improve your first impression for your business in the search and social environment. Read More...
View articleMendelsohn is likely to take up her role with the social networking giant in mid-June. Read More...
View articleWithin six days of creating a WeChat presence to target Mainland Chinese visitors, the Macau Government Tourist Office has accumulated more than 500 s...
View articleThe challenge with social is that it's not just an add-on: it's a culture change. Read More...
View articleThe NGO focused on a digital-first campaign leveraging social this year. Read More...
View articleFacebook’s Promoted Page Likes advertising are now available globally, offering businesses worldwide a simplified way to get more Likes to their Faceb...
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