Protecting and Developing an Online Reputation
Asia

Protecting and Developing an Online Reputation

13y Christian Arno

Protecting and Developing an Online Reputation

It's not impossible to rescue a bad reputation, but it takes time and energy. Far better to take steps now to maintain a good image. Here's how. Read ...

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Marketers React to Facebook Integration Limits
Social

Marketers React to Facebook Integration Limits

13y Matt Kapko

Marketers React to Facebook Integration Limits

One of the early and more promising concepts of social media - the reciprocal flow of data between services - is running against increased resistance....

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Why Businesses Need Social Engagement to Be Relevant in Social Search
Social

Why Businesses Need Social Engagement to Be Relevant in Social Search

13y Tom Mohr

Why Businesses Need Social Engagement to Be Releva...

Businesses spend billions on effective SEO, but are they prepared for SMO challenges driven by Facebook Graph Search? Read More...

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Let's Talk About LINE
Asia

Let's Talk About LINE

13y Jeff Lippold

Let's Talk About LINE

As marketers, here are several ways we can take advantage of this service. Read More...

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Facebook Sees 23% Mobile Ad Jump in Q4 2012
Media

Facebook Sees 23% Mobile Ad Jump in Q4 2012

13y Mary Lisbeth D'Amico

Facebook Sees 23% Mobile Ad Jump in Q4 2012

Heading off critics who have said that Facebook is not a mobile-first company, the social media behemoth yesterday reported that mobile advertising re...

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Coke's Super Bowl Promo Uses Fan Votes to Decide Which Outcome Will Air
Marketing

Coke's Super Bowl Promo Uses Fan Votes to Decide Which Outcome Will Air

13y Lisa Lacy

Coke's Super Bowl Promo Uses Fan Votes to Decide W...

Coca-Cola's 2013 Super Bowl promo is using fan votes to determine the outcome of an initial ad that will live online until game day. Read More...

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Five Common Mistakes Organizations Make When Launching a Social Media Campaign and How to Correct Them
Asia

Five Common Mistakes Organizations Make When Launching a Social Media Campa...

13y Jon Wade

Five Common Mistakes Organizations Make When Launc...

There are lots of reasons campaigns fail; below are five common pitfalls to avoid. Read More...

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Rio SEO Launches Social Media Marketing Suite
Search

Rio SEO Launches Social Media Marketing Suite

13y Melanie White

Rio SEO Launches Social Media Marketing Suite

Software tool provider, Rio SEO, has launched a suite of social media marketing products to complement their existing automation tools. Read More...

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Twitter: Government User Data Requests Grow, 81% From U.S.
Social

Twitter: Government User Data Requests Grow, 81% From U.S.

13y James Dohnert

Twitter: Government User Data Requests Grow, 81% F...

Governments from around the world made 1,858 requests for Twitter data during the second half of 2012. That is compared to the first half when world g...

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Gillette Wants Americans to Kiss and Tell
Marketing

Gillette Wants Americans to Kiss and Tell

13y Lisa Lacy

Gillette Wants Americans to Kiss and Tell

Gillette's Kiss & Tell campaign includes a documentary, a microsite and live events. Read More...

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Tumblr - Untapped Marketing Goldmine
Social

Tumblr - Untapped Marketing Goldmine

13y Ekaterina Walter

Tumblr - Untapped Marketing Goldmine

A look at how small businesses are using Tumblr as a marketing and promotion tool. Read More...

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USA Network Asks Suits Fans for Cines
Marketing

USA Network Asks Suits Fans for Cines

13y Lisa Lacy

USA Network Asks Suits Fans for Cines

The network is calling on fans of the show Suits to submit animated GIFs via Cinemagram. Read More...

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Shazam: Connecting TV and Digital Like Never Before - Part 2
Asia

Shazam: Connecting TV and Digital Like Never Before - Part 2

13y Simon Small

Shazam: Connecting TV and Digital Like Never Befor...

Cornetto, Old Navy, and Bud Light are already creating multi-device companion experiences through tech players such as Shazam. Consider these resource...

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Target's Everyday Collection to Highlight Everyday Tweets in Live Event
Marketing

Target's Everyday Collection to Highlight Everyday Tweets in Live Event

13y Lisa Lacy

Target's Everyday Collection to Highlight Everyday...

Target's Tweet-to-Runway Show will feature products tied to everyday tweets. Read More...

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Leverage These 10 Trends Into Your 2013 Initiatives
Social

Leverage These 10 Trends Into Your 2013 Initiatives

13y Sundeep Kapur

Leverage These 10 Trends Into Your 2013 Initiative...

This year don't forget to focus on big data, connect your communication dots, and have a social conversation with your community. Read More...

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Taco Bell Teases Super Bowl Spot Featuring 87-Year-Old Thrill Seeker
Marketing

Taco Bell Teases Super Bowl Spot Featuring 87-Year-Old Thrill Seeker

13y Matt Kapko

Taco Bell Teases Super Bowl Spot Featuring 87-Year...

When you think of an 87-year-old man careening down a football field, taking out yardage signs and knocking over water coolers at high speeds on a mob...

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Got Community?
Social

Got Community?

13y Dave Evans

Got Community?

As you build your social media program, consider that your strategy needs to be bigger than marketing, you need to build a team that spans your organi...

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Why Should Brands Look Forward To Facebook Graph Search?
Asia

Why Should Brands Look Forward To Facebook Graph Search?

13y MP Singh

Why Should Brands Look Forward To Facebook Graph S...

Here are 5 opportunities that graph search could bring to brands. Read More...

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NBC's Parks and Rec Churns Out Digital Content
Marketing

NBC's Parks and Rec Churns Out Digital Content

13y Lisa Lacy

NBC's Parks and Rec Churns Out Digital Content

The prime-time comedy series uses its own story elements to cultivate digital content for its socially engaged audience. Read More...

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Axe Space Promo to Turn Fans into Astronauts
Social

Axe Space Promo to Turn Fans into Astronauts

13y Lisa Lacy

Axe Space Promo to Turn Fans into Astronauts

The men's care brand has teamed up with Buzz Aldrin to promote a new scent and offer an opportunity for space travel. Read More...

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Indy 500 Revs Up for Instagram Promo
Social

Indy 500 Revs Up for Instagram Promo

13y Lisa Lacy

Indy 500 Revs Up for Instagram Promo

The Indianapolis Motor Speedway, the home of the Indy 500, has partnered with social media platform Venueseen for an Instagram-based promotion. Read M...

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From Milk Cartons to Facebook
Community Management

From Milk Cartons to Facebook

13y Liana Evans

From Milk Cartons to Facebook

How social media and mobile are reshaping information distribution. Read More...

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Is Facebook Still a Web First, Mobile Later Company?
Media

Is Facebook Still a Web First, Mobile Later Company?

13y Matt Kapko

Is Facebook Still a Web First, Mobile Later Compan...

With no immediate plans to bring Graph Search to mobile, a channel where most Facebook users already access the site today, Facebook is continuing wit...

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Sign of the Times
Social

Sign of the Times

13y McNeal Maddox

Sign of the Times

Keeping brands honest through online activism. Read More

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Facebook Takes Search Social With Graph Search
Social

Facebook Takes Search Social With Graph Search

13y Matt Kapko

Facebook Takes Search Social With Graph Search

Now that Facebook has amassed more than a billion users, the social pioneer is bringing natural, real-time search functionality to its platform. Faceb...

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Hunter Boots Promo Uses January Forecast as Photo Inspiration
Social

Hunter Boots Promo Uses January Forecast as Photo Inspiration

13y Lisa Lacy

Hunter Boots Promo Uses January Forecast as Photo ...

Hunter's Together Through Any Weather app aims to engage Facebook fans by reminding them winter weather is the perfect occasion to wear -- and photogr...

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GetGlue and Viggle Call Off Merger
Social

GetGlue and Viggle Call Off Merger

13y Lisa Lacy

GetGlue and Viggle Call Off Merger

The companies provided few details, but said they remain on good terms. Read More...

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