Promoted Posts is another tool in the increasingly complex micro-managed world of customer engagement. Here's why and how to use it. Read More...
View articleThe pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands ...
View articleThe Forbes sales team has built a parallel news and content marketing organization, dubbed a "brand newsroom," to support advertisers like Cartier on ...
View articleFormer @ComcastCares manager Frank Eliason has some constructive criticism for Progressive and other brands that have knee-jerk reactions to crisis ma...
View articleFor the past few weeks a handful of key strategic brand partners across industries have been running surveys to test brand impact of their ads on the ...
View articleAdvertising industry pundits may believe it's inevitable that Facebook will launch an independent ad network, but they aren't exactly cheering about i...
View articleThe disconnect between social and commerce is virtually impossible to overcome in an all-encompassing environment like Facebook, according to Mindshar...
View articleSince noon yesterday, the team of around 15 people has monitored a flood of concepts from Facebook and Twitter users who submitted ideas for a new tak...
View articleA study found that 99% of sales generated from online branding ad campaigns on Facebook were from people who saw an ad but did not click through. Read...
View articleBranded content campaign for Sorel boots on fashion site DailyCandy has generated 74,000 impressions on Twitter for the #getyourbootsdirty hashtag and...
View articleMore than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts se...
View articleThough more women are on Facebook, marketers allocate more budget targeting men, who see more ads, click more, and cost less. Read More...
View articleThe Las Vegas show company is shifting money away from traditional channels to social, and plans to run most of its fall campaign on Facebook, replica...
View articleThree implications on how the region would react to the Salesforce Marketing Cloud. Read More...
View articleRPA's new VP and director of creative social media, J Barbush, seeks passionate everyday brand fans. Read More...
View articleAmong other things, the L2 report on sportswear brands compared Google search volume to Facebook fans, finding Converse "overachieved" by this metric....
View articleFacebook will roll out a personal search history record in the Activity Log over the coming weeks, another step toward competing with Google in search...
View articleMarketing is undergoing its biggest shift in decades and the emerging social business opportunities for the CMO are groundbreaking. Read More...
View articleBrands like Starbucks, Nike, NFL, Ford and political figures including Mitt Romney, Ann Romney, Michelle Obama, and Joe Biden are early adopters of Tw...
View articleThe car company hopes to present itself in a new light to a different audience with contest on Pinterest. Read More...
View articleTwitter Parties, promotional events targeting moms and parents, have become a Twitter-based cottage industry for mom bloggers. Pinterest Parties could...
View articleTo build a relationship with your consumers you must focus on staying in touch, listening to their needs, and serving them the best you can. Read More...
View articleAs an official Twitter partner, Mass Relevance has access to Twitter's data-laden firehose and is making custom platforms designed for clients includi...
View articleAs you look at your own social platform, ask yourself: Are your customers responding to questions that you've asked on your Facebook page or are you r...
View articleThe company said it is conducting a "small test" serving ads in mobile apps outside of Facebook. Read More...
View articleWith a busy holiday season beginning to dawn on the horizon, there is no better time to focus on what works best today in social media marketing. Read...
View articleToday, Volkswagen of America launched a new brand campaign and site that's fueled by Facebook. Read More...
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