SXSWi Offers Big Stage for B2B Brands
Social

SXSWi Offers Big Stage for B2B Brands

14y Christopher Heine

SXSWi Offers Big Stage for B2B Brands

Buddy Media, Eloqua, and others purchase pre-show ads to maximize exposure. Read More...

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MDC Adds Commerce-Oriented Dotbox to Family
Social

MDC Adds Commerce-Oriented Dotbox to Family

14y Susan Kuchinskas

MDC Adds Commerce-Oriented Dotbox to Family

Dotbox combines traditional e-commerce with social tools. Read More...

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How Social Principles Can Bring Business Value
Social

How Social Principles Can Bring Business Value

14y Brandon Cheung

How Social Principles Can Bring Business Value

Social media can take on a bigger business role beyond creating marketing buzz. Read More...

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7 Myths about Social Media Marketing (and How to Set Them Straight)
Asia

7 Myths about Social Media Marketing (and How to Set Them Straight)

14y Jon Hoel

7 Myths about Social Media Marketing (and How to S...

So you want more budget for social media? Here's a handy list to get buy-in from your boss. Read More...

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Facebook's New Direct Messaging Has Brands Talking
Social

Facebook's New Direct Messaging Has Brands Talking

14y Christopher Heine

Facebook's New Direct Messaging Has Brands Talking

Grocery chain offers glowing report of direct messaging consumers on the social site. Read More...

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Twitter Tool Helps Booze Brands Verify Follower Age
Social

Twitter Tool Helps Booze Brands Verify Follower Age

14y Christopher Heine

Twitter Tool Helps Booze Brands Verify Follower Ag...

Major beer and spirits brands will test the feature this month. Read More...

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Why P. Diddy Debuted Ciroc 'Super Bowl Ads' on Twitter
Display Advertising

Why P. Diddy Debuted Ciroc 'Super Bowl Ads' on Twitter

14y Douglas Quenqua

Why P. Diddy Debuted Ciroc 'Super Bowl Ads' on Twi...

Social media and display ads produce a hit for Sean Combs' vodka brand. Read More...

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A Timeline Playbook and More Thoughts on Facebook Ads
Social

A Timeline Playbook and More Thoughts on Facebook Ads

14y Christopher Heine

A Timeline Playbook and More Thoughts on Facebook ...

Industry players advance the discussion around new Facebook ad offerings. Read More...

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Will Facebook's Premium Ads Be a Game Changer?
Social

Will Facebook's Premium Ads Be a Game Changer?

14y Michael Della Penna

Will Facebook's Premium Ads Be a Game Changer?

Can Premium Ads redefine advertising and keep Facebook on top? Read More...

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Do Billionaires Need Social Media?
Asia

Do Billionaires Need Social Media?

14y Vivek Bhargava

Do Billionaires Need Social Media?

Six ways that larger-than-life business people can start using social media. Read More...

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Facebook Page Insights Goes Real-Time
Analytics

Facebook Page Insights Goes Real-Time

14y Christopher Heine

Facebook Page Insights Goes Real-Time

Company addresses concerns about long lag times for engagement data. Read More...

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Facebook Offers Close-Up of New Premium and Mobile Ads
Social

Facebook Offers Close-Up of New Premium and Mobile Ads

14y Christopher Heine

Facebook Offers Close-Up of New Premium and Mobile...

Debuts four marketing products at NYC marketing event. Read More...

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Facebook Updates Pages, Allowing Brands to Have a History
Social

Facebook Updates Pages, Allowing Brands to Have a History

14y Christopher Heine

Facebook Updates Pages, Allowing Brands to Have a ...

Coke, Walmart, Hyundai, and others are launch partners. Read More...

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Engagements > Fans
Social

Engagements > Fans

14y Nick Cifuentes

Engagements > Fans

The value of investing in social media can create lasting value for your brand with great effect. Read More...

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Three Keys to Avoiding a Social Media Disaster
Asia

Three Keys to Avoiding a Social Media Disaster

14y Daniel Lee

Three Keys to Avoiding a Social Media Disaster

Case studies from Qantas and Singapore Zoo show how brands have landed in hot water unnecessarily. Read More...

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Execs: Embrace Social Media or Wither
Data insights

Execs: Embrace Social Media or Wither

14y Christopher Heine

Execs: Embrace Social Media or Wither

113 company leaders offer insights via a report from Forrester and Facebook. Read More...

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Twitter Ads Gain Mobile App Exposure
Social

Twitter Ads Gain Mobile App Exposure

14y Christopher Heine

Twitter Ads Gain Mobile App Exposure

Promoted Accounts and Promoted Tweets will reach on-the-go consumers. Read More...

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Facebook Marketing Conference: What's On Tap?
Social

Facebook Marketing Conference: What's On Tap?

14y Christopher Heine

Facebook Marketing Conference: What's On Tap?

Tomorrow's fMC may include ad product surprises. Read More...

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From Cities to Resorts, Travel Marketers Flock to Pinterest
Marketing

From Cities to Resorts, Travel Marketers Flock to Pinterest

14y Kate Kaye

From Cities to Resorts, Travel Marketers Flock to ...

Pinterest is the trendiest new destination for the travel industry. Read More...

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Attributing Social Media to Sales Revenue
Social

Attributing Social Media to Sales Revenue

14y Darren Yan

Attributing Social Media to Sales Revenue

Measurement standards for online advertising don't always apply in social media. Consider this approach. Read More...

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25% of Groupon Purchases Made Via Mobile
Data insights

25% of Groupon Purchases Made Via Mobile

14y Christopher Heine

25% of Groupon Purchases Made Via Mobile

Company's app eclipses 9 million user mark. Read More...

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'Covert Affairs' Star Shares Tips for Social TV
Marketing

'Covert Affairs' Star Shares Tips for Social TV

14y Anna Maria Virzi

'Covert Affairs' Star Shares Tips for Social TV

Christopher Gorham says some people should avoid social networks. [Video] Read More...

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Measuring Facebook: Advertisers Lament Insights Data Lag
Analytics

Measuring Facebook: Advertisers Lament Insights Data Lag

14y Kate Kaye

Measuring Facebook: Advertisers Lament Insights Da...

Facebook has been as much as a week off in brand page reporting. Read More...

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How Should Salespeople Use Social Media?
Social

How Should Salespeople Use Social Media?

14y Lee Odden

How Should Salespeople Use Social Media?

A few ideas on tactics that salespeople or teams should consider. Read More...

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Reviving the Dying Art of Influence
Asia

Reviving the Dying Art of Influence

14y Eric Phu

Reviving the Dying Art of Influence

Where advertising has been used as a hammer to whack consumers on the head, it should instead be a feather that tips the scales. Here's how. Read More...

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Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up
Asia

Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up

14y Guest

Forget Twitter Fans, China's Tencent Wants U.S. Br...

Tencent is trying to stay ahead of its rivals by moving into the U.S. market and offering new opportunities to overseas marketers. Read More...

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Jeremy Lin Helps Knicks Score Huge Digital Wins
Marketing

Jeremy Lin Helps Knicks Score Huge Digital Wins

14y Christopher Heine

Jeremy Lin Helps Knicks Score Huge Digital Wins

NBA team has added 500,000 Facebook fans in two weeks. Read More...

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