Google+ Is Open for Brand Business
Data insights

Google+ Is Open for Brand Business

14y Zachary Rodgers

Google+ Is Open for Brand Business

Toyota and Pepsi are among the early adopters of Google+ Pages. Read More...

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Optimize and Socialize Your Way to Better Business Blogging
Social

Optimize and Socialize Your Way to Better Business Blogging

14y Lee Odden

Optimize and Socialize Your Way to Better Business...

Socialized and optimized blog content can drive traffic through search and those visitors can share that content through social channels, driving even...

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Mashable, ClickZ Team up on Content Syndication, Social Sharing
Media

Mashable, ClickZ Team up on Content Syndication, Social Sharing

14y Team ClickZ

Mashable, ClickZ Team up on Content Syndication, S...

Mashable to bring the best of ClickZ to its readers; ClickZ readers get to tap Mashable's social sharing tools. Read More...

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Groupon Before IPO: A Marketing Timeline
Social

Groupon Before IPO: A Marketing Timeline

14y Christopher Heine

Groupon Before IPO: A Marketing Timeline

Deals giant has had more marketing triumphs than setbacks. Read More...

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For Third Time, CBS Stars Take Over Social Media Accounts
Social

For Third Time, CBS Stars Take Over Social Media Accounts

14y Lisa Lacy

For Third Time, CBS Stars Take Over Social Media A...

Primetime talent will rule the Facebook and Twitter accounts of their shows for a week. Read More...

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Big Brands Use Foursquare for Goodwill Marketing
Social

Big Brands Use Foursquare for Goodwill Marketing

14y Christopher Heine

Big Brands Use Foursquare for Goodwill Marketing

Arby's, Radio Shack, and Walgreens develop geo-social efforts with philanthropic tilt. Read More...

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REI Runs First-Ever National Google 'Offer'
Social

REI Runs First-Ever National Google 'Offer'

14y Christopher Heine

REI Runs First-Ever National Google 'Offer'

Google's move comes one day ahead of Groupon IPO. Read More...

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11 Ways to Leverage the Power of Social Media for the 2011 Holiday Season
Community Management

11 Ways to Leverage the Power of Social Media for the 2011 Holiday Season

14y Michael Della Penna

11 Ways to Leverage the Power of Social Media for ...

While the current economic conditions have left many marketers struggling to do more with less, social media is the gift that keeps on giving. Read Mo...

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NYC Magazine Touts Foursquare Kings
Media

NYC Magazine Touts Foursquare Kings

14y Christopher Heine

NYC Magazine Touts Foursquare Kings

Time Out continues developing presence on the mobile app. Read More...

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5 Ways to Become Valuable to Your Social Media Audience
Social

5 Ways to Become Valuable to Your Social Media Audience

14y Liana Evans

5 Ways to Become Valuable to Your Social Media Aud...

Today, perceived value matters and it's measured by your consumers sharing, commenting, voting, and reviewing. Read More...

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Clearspring Adds Data Company XGraph
Social

Clearspring Adds Data Company XGraph

14y Douglas Quenqua

Clearspring Adds Data Company XGraph

Data-science firm could strengthen Clearspring's position in the marketing analytics field. Read More...

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AdKnowledge Snatches Up AdParlor, 'Largest' Facebook Ad Platform
Social

AdKnowledge Snatches Up AdParlor, 'Largest' Facebook Ad Platform

14y Zachary Rodgers

AdKnowledge Snatches Up AdParlor, 'Largest' Facebo...

AdParlor is said to be a top revenue earner in emerging field of Facebook ad tools. Read More...

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80% of E-Commerce Sites Are Missing the Boat
Social

80% of E-Commerce Sites Are Missing the Boat

14y Cathy Halligan

80% of E-Commerce Sites Are Missing the Boat

Q&A is consumers' No. 2 social commerce tool. Read More...

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Charity Groups Glom Onto BK's Halloween Buy on Twitter
Social

Charity Groups Glom Onto BK's Halloween Buy on Twitter

14y Kate Kaye

Charity Groups Glom Onto BK's Halloween Buy on Twi...

Nonprofit and advocacy groups are hoping to leverage Burger King’s Promoted Trend buy on Twitter today. Read More...

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Foursquare Rivals Test New Strategies
Social

Foursquare Rivals Test New Strategies

14y Christopher Heine

Foursquare Rivals Test New Strategies

Booyah pivots toward Zynga-like games; Gowalla and others assess alternatives to check-ins. Read More...

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Men Shop More Socially, Study Says
Ecommerce

Men Shop More Socially, Study Says

14y Kate Kaye

Men Shop More Socially, Study Says

Guys use social, shopping, and deals sites more than women to research products. Read More...

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Let's Create Something Meaningful
Asia

Let's Create Something Meaningful

14y Brandon Cheung

Let's Create Something Meaningful

I fear we're in an age where we create more noise and less meaningful impact. Here's why. Read More...

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Brands Create Exec Roles For Social Media
Marketing

Brands Create Exec Roles For Social Media

14y Christopher Heine

Brands Create Exec Roles For Social Media

Newly hired marketing specialists talk integration. Read More...

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LinkedIn Launches in Japanese, Joins Twitter and Facebook
Asia

LinkedIn Launches in Japanese, Joins Twitter and Facebook

14y Adaline Lau

LinkedIn Launches in Japanese, Joins Twitter and F...

The social network set up a regional sales hub in Singapore in May. Read More...

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The Best Holiday Marketing Strategy
Social

The Best Holiday Marketing Strategy

14y Sundeep Kapur

The Best Holiday Marketing Strategy

Four ideas on how to engage with your customers during the upcoming holiday season. Read More...

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5 Tips to Maximize Your Corporate Social Responsibility Efforts
Social

5 Tips to Maximize Your Corporate Social Responsibility Efforts

14y Nick Cifuentes

5 Tips to Maximize Your Corporate Social Responsib...

Doing good can be good for business. Consider these approaches. Read More...

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McDonald's #McRib Is Back on Twitter Grill
Data insights

McDonald's #McRib Is Back on Twitter Grill

14y Christopher Heine

McDonald's #McRib Is Back on Twitter Grill

Fast-food brand runs Promoted Trend while citing last year's success. Read More...

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Ford's Social Initiative Becomes 'Badge' of Honor
Social

Ford's Social Initiative Becomes 'Badge' of Honor

14y Christopher Heine

Ford's Social Initiative Becomes 'Badge' of Honor

Badges let consumers express brand affinity on Facebook, Twitter, and other sites. Read More...

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How Facebook's Platform for Mobile Will Affect Social Commerce
Social

How Facebook's Platform for Mobile Will Affect Social Commerce

14y Janice Diner

How Facebook's Platform for Mobile Will Affect Soc...

Facebook Platform Open Graph commerce will change the shopping experience on mobile, online, and in-store. Read More...

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Will Facebook Ever Make More Money Than Google?
Asia

Will Facebook Ever Make More Money Than Google?

14y Arun Kumar

Will Facebook Ever Make More Money Than Google?

Google's earnings report reveals advertisers are sticking to basics - accountability and performance get the ad dollars. Read More...

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Agency Survey Puts Digital and Local TV in a Close Race
Marketing

Agency Survey Puts Digital and Local TV in a Close Race

14y Christopher Heine

Agency Survey Puts Digital and Local TV in a Close...

Facebook is included in 89 percent of campaigns. Read More...

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Google Commits to Making Search More Social
Asia

Google Commits to Making Search More Social

14y Adaline Lau

Google Commits to Making Search More Social

“Google+ is not a product. It’s a reinvention of Google,” exec Horowitz told journalists in Hong Kong. Read More...

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