Barnes & Noble Struggles to Leverage Borders Digital Assets
Analytics

Barnes & Noble Struggles to Leverage Borders Digital Assets

14y Christopher Heine

Barnes & Noble Struggles to Leverage Borders D...

Attorneys general force B&N to push back data opt-out deadline. Read More...

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The Trouble With Facebook Benchmarks
Analytics

The Trouble With Facebook Benchmarks

14y Adrian Lee

The Trouble With Facebook Benchmarks

Facebook's latest 'people talking about' metric offers a more accurate assessment to engagement and success than the number of fans your brand has. He...

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Toyota Uses Facebook Game to Build New Car Buzz
Social

Toyota Uses Facebook Game to Build New Car Buzz

14y Christopher Heine

Toyota Uses Facebook Game to Build New Car Buzz

Winning player gets trip to Japan, including fun car-related activities. Read More...

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'Likes' Through Incentives
Asia

'Likes' Through Incentives

14y Pushkar Sane

'Likes' Through Incentives

Is the method of brands offering incentives to spike 'likes' and fans on social platforms sustainable? Using Surf Excel as an example, I'll show why i...

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FM Extends Ad Network to WordPress Bloggers
Social

FM Extends Ad Network to WordPress Bloggers

14y Douglas Quenqua

FM Extends Ad Network to WordPress Bloggers

WordPress hosts 24 million blogs, including 15 percent of the top million sites. Read More...

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NFL, Pepsi Look to Make Web More Social
Data insights

NFL, Pepsi Look to Make Web More Social

14y Christopher Heine

NFL, Pepsi Look to Make Web More Social

New Buddy Media tool will help the brands implement Facebook apps on their sites. Read More...

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Chevy to Give Away 27 Cars With Scvngr
Media

Chevy to Give Away 27 Cars With Scvngr

14y Christopher Heine

Chevy to Give Away 27 Cars With Scvngr

Automaker launches nationwide geo-social campaign. Read More...

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Social Media for HR: Building Talent Communities
Social

Social Media for HR: Building Talent Communities

14y Dave Evans

Social Media for HR: Building Talent Communities

How to create the opportunity for high-value job candidates to raise their hands and request more information based on conversational exposure. Read M...

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Studies: Facebook Shows Big Gains in Malaysia, Singapore
Asia

Studies: Facebook Shows Big Gains in Malaysia, Singapore

14y Adaline Lau

Studies: Facebook Shows Big Gains in Malaysia, Sin...

Research underscores why brands marketers must connect with consumers on the social network. YouTube matters, too. Read More...

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Facebook Studio Gets A Makeover
Social

Facebook Studio Gets A Makeover

14y Christopher Heine

Facebook Studio Gets A Makeover

Search box and education content highlight new design. Read More...

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AmEx Leads $12 Million Investment in Clickable
Social

AmEx Leads $12 Million Investment in Clickable

14y Zachary Rodgers

AmEx Leads $12 Million Investment in Clickable

Cash infusion follows the launch of two American Express Open marketing tools that use Clickable technology. Read More...

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50 Cent Donates Meals for Facebook 'Likes'
Social

50 Cent Donates Meals for Facebook 'Likes'

14y Christopher Heine

50 Cent Donates Meals for Facebook 'Likes'

Performer launches social campaign in concert with World Food Day to promote his Street King energy drink. Read More...

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Food Truck Tweets Sell Ice Cream Treats
Social

Food Truck Tweets Sell Ice Cream Treats

14y Christopher Heine

Food Truck Tweets Sell Ice Cream Treats

Twitter helps Coolhaus go national. Read More

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Brands 'Pink Out' for Breast Cancer Awareness Month
Social

Brands 'Pink Out' for Breast Cancer Awareness Month

14y Lisa Lacy

Brands 'Pink Out' for Breast Cancer Awareness Mont...

Social media promotes support for breast cancer organizations. Read More...

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Facebook Faces: David Baser on Brand Pages
Social

Facebook Faces: David Baser on Brand Pages

14y Christopher Heine

Facebook Faces: David Baser on Brand Pages

Exclusive Q&A with the architect of Facebook's new Pages Insights. Read More...

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Retailers Get What They 'Want': More Facebook
Data insights

Retailers Get What They 'Want': More Facebook

14y Christopher Heine

Retailers Get What They 'Want': More Facebook

EBay deal signals verb buttons may almost be here. Read More...

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iEase, iConvenience, iButton
Social

iEase, iConvenience, iButton

14y Sundeep Kapur

iEase, iConvenience, iButton

Making computers and applications easier to use benefits consumers and businesses alike. Here are three examples. Read More...

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Facebook Exec: Ads Are Opening Act For Page Apps
Social

Facebook Exec: Ads Are Opening Act For Page Apps

14y Christopher Heine

Facebook Exec: Ads Are Opening Act For Page Apps

Creative solutions director Mike D'Arcy offers global case studies at New York agency expo. Read More...

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USA Network Tries to Spark a Meme for 'Psych' Premier
Marketing

USA Network Tries to Spark a Meme for 'Psych' Premier

14y Lisa Lacy

USA Network Tries to Spark a Meme for 'Psych' Prem...

Fans are asked to pose with pineapples and use the hashtag (what else?) #pineappling to share pics. Read More...

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Dr Pepper Draws Female Ire on Facebook
Social

Dr Pepper Draws Female Ire on Facebook

14y Christopher Heine

Dr Pepper Draws Female Ire on Facebook

Provocative ad copy for diet soda aimed at men gets women complaining. Read More...

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Learn From Others' Social Media Mistakes
Social

Learn From Others' Social Media Mistakes

14y Liana Evans

Learn From Others' Social Media Mistakes

Companies like Kenneth Cole and Aflac have made some very public social media blunders this year that have given the marketing world some lessons lear...

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Are We Writing Off Google+ too Early?
Asia

Are We Writing Off Google+ too Early?

14y Vivek Bhargava

Are We Writing Off Google+ too Early?

Google+ is here to stay. Here are eight reasons why. Read More...

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Calculating Social Commerce Performance
Social

Calculating Social Commerce Performance

14y Cathy Halligan

Calculating Social Commerce Performance

Do you know your user-generated content quantity and coverage? Read More...

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Facebook’s iPad App: No Ads For Now
Media

Facebook’s iPad App: No Ads For Now

14y Christopher Heine

Facebook’s iPad App: No Ads For Now

Social giant says there's no timetable for monetizing its new app. Read More...

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Google's Daily Deals Are Becoming More Targeted
Social

Google's Daily Deals Are Becoming More Targeted

14y Christopher Heine

Google's Daily Deals Are Becoming More Targeted

Search giant gives consumers the opportunity to identify preferences for "Offers" product. Read More...

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15 Questions for Social Media Marketing and Measurement Success
Social

15 Questions for Social Media Marketing and Measurement Success

14y Lee Odden

15 Questions for Social Media Marketing and Measur...

Better connect with customers and attract new business through corporate social media participation by asking these key measurement questions. Read Mo...

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LinkedIn Brand Pages Get More Sharing
Social

LinkedIn Brand Pages Get More Sharing

14y Christopher Heine

LinkedIn Brand Pages Get More Sharing

Users can comment on and "like" companies' updates. Read More...

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