Is YouTube a Social Network?
Media

Is YouTube a Social Network?

11y Guest

Is YouTube a Social Network?

Most people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from ...

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Facebook Lite Gives Advertisers Access to New Demographics in Asia
Asia

Facebook Lite Gives Advertisers Access to New Demographics in Asia

11y Sophie Loras

Facebook Lite Gives Advertisers Access to New Demo...

The global roll out of a new, less data-heavy Facebook for Android phones will help marketers better tap consumers across regions with limited Interne...

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Tweets of the Week: #CallMeCaitlyn and Dunkin' Donuts Were Pretty Sweet on Social
Social

Tweets of the Week: #CallMeCaitlyn and Dunkin' Donuts Were Pretty Sweet on ...

11y Yuyu Chen

Tweets of the Week: #CallMeCaitlyn and Dunkin' Don...

This week, Twitter set a new record and also celebrated #NationalDonutDay, #WorldEnvironmentDay and #NationalRunningDay. Read More...

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Beyond YouTube: Alternate Video Venues
Media

Beyond YouTube: Alternate Video Venues

11y Kevin Lee

Beyond YouTube: Alternate Video Venues

While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat ...

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General Mills and #CallMeCaitlyn: Is the Middle of the Road the Safest Place to Be?
Social

General Mills and #CallMeCaitlyn: Is the Middle of the Road the Safest Plac...

11y Emily Alford

General Mills and #CallMeCaitlyn: Is the Middle of...

Caitlyn Jenner has quickly become a Twitter celebrity since her Vanity Fair cover debuted on Twitter. But General Mills has refused to call the former...

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Pinterest to Add Buy Button for Revenue Generation
Social

Pinterest to Add Buy Button for Revenue Generation

11y Yuyu Chen

Pinterest to Add Buy Button for Revenue Generation

Pinterest has unveiled transactional pins. Will its “Buy Button" work better than Twitter’s and Facebook’s version? Read More...

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Instagram Beefs Up Ad Offerings
Social

Instagram Beefs Up Ad Offerings

11y Mike O'Brien

Instagram Beefs Up Ad Offerings

In the next few days, Instagram will begin testing further calls-to-action for sponsored posts. The Facebook-backed platform also plans to expand its ...

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Facebook's PGP Email Encryption Will Anonymize Email
Email

Facebook's PGP Email Encryption Will Anonymize Email

11y Alastair Stevenson

Facebook's PGP Email Encryption Will Anonymize Ema...

Facebook has announced a new encryption feature that will secure email data from both hackers and government interference. Read More...

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Twitter Brings Programmatic to Social With Amplify Update
Social

Twitter Brings Programmatic to Social With Amplify Update

11y Yuyu Chen

Twitter Brings Programmatic to Social With Amplify...

The microblogging service has introduced a program called Auto Amplify. The new feature reduces lots of manual work and helps brands better manage the...

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Tweets of Week: Memorial Day, Burgers, and Biscuits
Social

Tweets of Week: Memorial Day, Burgers, and Biscuits

11y Emily Alford

Tweets of Week: Memorial Day, Burgers, and Biscuit...

This week, Twitter remembered our fallen soldiers on Memorial Day, got really into #NationalBurgerDay, and finished with #NationalBiscuitDay. Read Mor...

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4 Reasons to Use Humor in Your Social Media Content
Social

4 Reasons to Use Humor in Your Social Media Content

11y Angie Pascale

4 Reasons to Use Humor in Your Social Media Conten...

Brands that post funny stuff on social media are seen as more memorable, while also gaining insights and emotional responses from the audience. Read M...

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Tweets of the Week: Farewell, Don Draper and David Letterman
Social

Tweets of the Week: Farewell, Don Draper and David Letterman

11y Mike O'Brien

Tweets of the Week: Farewell, Don Draper and David...

This TV-centric week, brands tweeted about the Red Nose Day charity event as well as The Late Show with David Letterman and Mad Men, both of which air...

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Pinterest to Enhance Promoted Pin Ad Capabilities
Social

Pinterest to Enhance Promoted Pin Ad Capabilities

11y Yuyu Chen

Pinterest to Enhance Promoted Pin Ad Capabilities

The visual discovery platform is going to add a slew of new features to promoted pins, including app promotion. How can marketers benefit from these u...

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How 10 Nonprofit Brands Roll on Twitter
Social

How 10 Nonprofit Brands Roll on Twitter

11y Bob Cargill

How 10 Nonprofit Brands Roll on Twitter

Many nonprofits, such as Operation Smile, the World Wildlife Fund and the Central Park Conservancy, are doing Twitter so well they're outperforming th...

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Mad Men Drives Coke’s Digital Consumption By 991%
Data insights

Mad Men Drives Coke’s Digital Consumption By 991%

11y Yuyu Chen

Mad Men Drives Coke’s Digital Consumption By 991%

The last episode of AMC's Mad Men ended with the famous Coca-Cola ad, “Hilltop," from 1971, which increased digital consumption around Coca-Cola by 99...

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Civil Rights: Turning Data into Action
Actionable Analysis

Civil Rights: Turning Data into Action

11y Andrew Edwards

Civil Rights: Turning Data into Action

Smartphones and social media have made everyone aware of recent police brutality, but it's still happening. This illustrates the disconnect between da...

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Tweets of the Week: Brands Tap into #biketoworkday2015 and Pay Tribute to B.B. King
Social

Tweets of the Week: Brands Tap into #biketoworkday2015 and Pay Tribute to B...

11y Yuyu Chen

Tweets of the Week: Brands Tap into #biketoworkday...

This week Twitter biked to work, celebrated the possibility of Harriet Tubman on the twenty dollar bill and mourned the loss of blues legend B.B. King...

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The Social Why Behind Burger King's Chicken Fry
Social

The Social Why Behind Burger King's Chicken Fry

11y Mike O'Brien

The Social Why Behind Burger King's Chicken Fry

Social media plays a big role in Burger King's marketing, between its funny tweets to the relaunch of its chicken fries. ClickZ caught up with the bra...

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Apple's Tim Cook Becomes Latest Celebrity to Join China's Weibo
Asia

Apple's Tim Cook Becomes Latest Celebrity to Join China's Weibo

11y Sophie Loras

Apple's Tim Cook Becomes Latest Celebrity to Join ...

Apple CEO Tim Cook's visit to China shows Weibo is still the pre-eminent go-to platform for communicating with Chinese consumers. Read More...

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Samsonite Turns to Paid Social for APAC Design Competition
Asia

Samsonite Turns to Paid Social for APAC Design Competition

11y Sophie Loras

Samsonite Turns to Paid Social for APAC Design Com...

Facebook and blogger outreach form the core of a Samsonite APAC suitcase design competition. Read More...

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New Snapchat Videos to Cost Advertisers $0.02
Display Advertising

New Snapchat Videos to Cost Advertisers $0.02

11y Mike O'Brien

New Snapchat Videos to Cost Advertisers $0.02

With the new offering, announced at The Daily Mail's NewFront event yesterday, Snapchat's publishing partners can run 10-second ads on Discover. Read ...

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Tweets of the Week: Royal Baby Brand Fails
Social

Tweets of the Week: Royal Baby Brand Fails

11y Emily Alford

Tweets of the Week: Royal Baby Brand Fails

Welcome to Tweets of the Week, where ClickZ rounds up all the best (and worst) things brands did on Twitter for the week of May 4, 2015. Read More...

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TV Becomes Major Driver of Social Activity [Study]
Data insights

TV Becomes Major Driver of Social Activity [Study]

11y Yuyu Chen

TV Becomes Major Driver of Social Activity [Study]

A new study from ShareThis shows that traditional TV-watching has evolved to become a multi-screen social experience. How can networks leverage social...

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Build Your Business by Aligning Policy With the Social Web
Marketing

Build Your Business by Aligning Policy With the Social Web

11y Dave Evans

Build Your Business by Aligning Policy With the So...

Consumers are becoming more interested in why companies make the business decisions they do, and are choosing to be loyal to certain brands because of...

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Snapchat Looks to Reinvigorate Discover With New Feature
Social

Snapchat Looks to Reinvigorate Discover With New Feature

11y Yuyu Chen

Snapchat Looks to Reinvigorate Discover With New F...

The ephemeral messaging service has added a new feature to Discover, which may help boost the product’s decreasing traffic. Read More...

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The 'Fight of the Century' and Social Media in the Philippines
Asia

The 'Fight of the Century' and Social Media in the Philippines

11y Andy Radovic

The 'Fight of the Century' and Social Media in the...

Manny Pacquiao may have lost his fight to American Floyd Mayweather, but his home country, the Philippines, is a big winner when it comes to social me...

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Google Enhances Its Social Capabilities With Google+ Collections
Social

Google Enhances Its Social Capabilities With Google+ Collections

11y Yuyu Chen

Google Enhances Its Social Capabilities With Googl...

The tech giant introduced Google+ Collections today, a tool that allows users to categorize their posts, just like Pinterest. Read More...

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