By leveraging the wealth of social content on Instagram, Adidas will incorporate consumers’ digital experiences into its new line of sneakers. Read Mo...
View articleNew services allow brands to develop integrated solutions with existing and new social media, creating branded social platforms. Read More...
View articleAre brands too sensitive? Should they be wary of opening themselves up to negative feedback on social channels, or take the risk in the hopes of deepe...
View articleWithin the next five years, U.S. social advertising revenues will reach $15 billion, with native and mobile leading the way. Read More...
View articleSony’s most recent digital initiative, called "One Stadium Live," is a one-of-a-kind social media campaign dedicated to soccer fans around the world. ...
View articleThe combination of the best possible tools for social marketing and the best possible customer service representatives will result in a unique, engagi...
View articleAfter experimenting with one-off promotions, Pinterest is rolling out the next test of Promoted Pins with brands. Read More...
View articleThe four companies have banded together to prevent ad scams as well as to educate consumers on how to protect themselves from ad scams and report them...
View articleThe FYI Network will integrate the Pinterest experience into a new TV series. Read More...
View articleThe new targeting feature is available to all advertisers and through Twitter's Ads API. Read More...
View articleFacebook debuts a new marketing tool called Audience Insights, available within Ads Manager. Read More...
View articleIn its latest effort to connect listeners and advertisers, Internet radio service Pandora has launched promoted stations with brands like Taco Bell, S...
View articleAllegiance to your brand begins again with every experience, from word-of-mouth mentions to small social objects like status updates that are passed ...
View articleLinkedIn has introduced language preference targeting and personalized page feeds, which it says will help global brands become more effective by prov...
View articleAs Facebook introduces new video ad metrics, we ask what this move means for brands and marketers. Read More...
View articleMaintaining a balance between brand messages and personal opinions and experiences on social media can be tricky. Here are some tips for avoiding acci...
View articleSnapchat’s new text and video feature will enable brands to further engage with their audiences. It also opens up opportunities for ad targeting, expe...
View articleAre we losing sight of the unique opportunities that digital now offers us? Read More...
View articleFacebook confirmed the launch of its mobile ad platform, Audience Network. The social network also introduced Anonymous Login. Read More...
View articleThe platform says it will roll out video ads "carefully and methodically," starting with the U.S. Read More...
View articleShares fell 11 percent on user growth slow down in Q1, while ad revenue increased and grew by 125 percent year-over-year. Read More...
View articleShares and recommendations add to the bottom line, while a "fabulous" review from a stranger trumps a "meh" from Mom. Read More...
View articleContent is now seen as an expense by many C-levels. In order to be seen as an investment that will yield positive returns, it must be developed, manag...
View articleBusiness Manager is available to a limited number of U.S. advertisers and will expand internationally soon, Facebook says. Read More...
View articleCarlsberg is conducting a pilot program in Danish bars that asks patrons to post Instagram photos in exchange for extended happy hours. The digital ag...
View articleLinkedIn says its new Sponsored Updates Partners and Content Partners programs will help brands build stronger relationships with their target audienc...
View articleFacebook plans premium video ads and gives views on monetization of Instagram and WhatsApp. Read More...
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