Social selling requires mastery of not only social media marketing and engaging in these networks as a manager of your own social experience, but also...
View articleNow, it will be the marketers and their brands that move onward and upward from the obvious conversations in social media into a deep understanding of...
View articleThe quick-service brands want young, hungry guys and sci-fi fans to submit Instagram photos with menu items for the chance to receive one of several h...
View articleWill retweets soon be rebranded as "shares" on Twitter? For some, that has already happened, as the change in terminology began rolling out for some m...
View articleTwitter's new functionality arrives on iPhone first, with Android and Twitter.com desktop versions to follow. Read More...
View articleWhat are brands' roles in our social media lives? How often should they post or share content, and what format is the most desired and impactful? Read...
View articleCould you imagine Twitter without @replies or #hashtags? It seems Twitter is considering eliminating both, even though they are deeply ingrained withi...
View articleThe campaigns will combine Tumblr’s suite of ad products with custom content developed by Viacom. Read More...
View articleTwitter conducted a study of more than 2 million tweets to find out which elements in a tweet actually garnered more engagement. The data was then bro...
View articleThe YouTube campaign will include ten original songs that celebrate tax refunds and push the brand’s Billion Back messaging. Read More...
View articleWhat you should pay attention to when thinking strategically and how this can drive true engagement to your brand. Read More...
View articleThe new feed showcases only Product Pins, or Rich Pins with information about pricing and availability, and includes everything from books to clothing...
View articleScrabble is inviting fans to suggest words on Facebook, and the new word selection will conclude with a "bracket-style showdown." Read More...
View articleClickZ sat down with George Takei at SXSW. He shared his thoughts on the importance of social media in driving engagement with fans and why he chose Y...
View articlePresident Obama encouraged young Americans to apply for health coverage on the Web series "Between Two Ferns" hosted by comedian Zach Galifianakis. Th...
View articleGucci’s so-called Fringe Mix features what the brand calls fashion-forward DJs and its Bamboo Fringe handbags on a Spotify hub that launched March 11....
View articleThe button would allow users to directly connect with Twitter advertisers and is part of a direct response push from the microblogging service. Read M...
View articleFacebook's new look for Pages follows changes to the News Feed last week. Pages to Watch lets brands create a list of Pages similar to their own and c...
View articleAt this year's SXSW Interactive, there were sessions on social data and business analytics, content marketing, the rise of the Dark Net, and continued...
View articleThe #ZolTed campaign riffs on the circus theme featured in the brand’s Spring/Summer 2014 campaign and includes a circus character quiz and circus tal...
View articleIndonesians love social, mobile, and online shopping, so it's no surprise that e-commerce is growing in the country, but is the market ready? Read Mor...
View articleDubbed the "Trending Vending Lounge," Oreo’s vending machines print out customized cookies based on trending Twitter conversations, using the hashtag ...
View articleThe Facebook campaign, which says it gives sinus pain and congestion sufferers "a chance to press rewind on life," asks consumers to describe experien...
View articleJoanna Belbey is known as one of the ladies of #socialmediafin, i.e. social media and finance, in New York City. Today, she works as the social media ...
View articleSocial marketing goes beyond theory and the application of technology. It gets right to the heart of people – not businesses, buyers, and pre-determin...
View articleClickZ spoke to Kurt Abrahamson, chief executive of ShareThis, to discuss the new "sharing currency" and the implications that this has for brands and...
View articleChina, Asia, and now what we call APAC have been ahead of the game throughout history and still are in so many big ways in digital. So, let us learn a...
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