Consumers Most Annoyed by Ads on Social Networking Sites
Ad Industry Metrics

Consumers Most Annoyed by Ads on Social Networking Sites

13y James Dohnert

Consumers Most Annoyed by Ads on Social Networking...

A new study from NM Incite and Nielsen has found that 33 percent of consumers find ads on social networks more annoying than an average online ad. Rea...

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Capital One Opens Up 12 Days of Pinterest
Social

Capital One Opens Up 12 Days of Pinterest

13y Susan Kuchinskas

Capital One Opens Up 12 Days of Pinterest

Capital One has launched a 12-day, instant-win holiday promotion that lets followers browse and buy gifts while getting closer to the brand. Read More...

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Build Your Social Chops: How to Get Smart in 2013
Social

Build Your Social Chops: How to Get Smart in 2013

13y Dave Evans

Build Your Social Chops: How to Get Smart in 2013

Social collaboration is the best path for building up your social media skills, so by meeting and connecting with other social media professionals you...

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Dunkin' Donuts Brews Up Final Facebook Initiatives of 2012
Social

Dunkin' Donuts Brews Up Final Facebook Initiatives of 2012

13y Lisa Lacy

Dunkin' Donuts Brews Up Final Facebook Initiatives...

Dunkin' has two more digital initiatives on Facebook to wrap up 2012. Read More...

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Japan Scores High Marks in 2012 Digi Wrap-Up
Asia

Japan Scores High Marks in 2012 Digi Wrap-Up

13y Andy Radovic

Japan Scores High Marks in 2012 Digi Wrap-Up

Digital in all its forms is taking over Japan to become the central channel for creating meaningful relationships with consumers. Read More...

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AT&T and Arnett Seek Personal Assistant
Social

AT&T and Arnett Seek Personal Assistant

13y Lisa Lacy

AT&T and Arnett Seek Personal Assistant

In a video promo for AT&T's Nokia Lumia 920, actor Will Arnett says he is looking for a new personal assistant via workforwill.com. Read More...

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Could Atlas Make Facebook a Media Powerhouse?
Social

Could Atlas Make Facebook a Media Powerhouse?

13y Susan Kuchinskas

Could Atlas Make Facebook a Media Powerhouse?

Two news organizations reported on Friday rumors that Facebook is in talks with Microsoft to buy Atlas, its giant media digital media platform. Could ...

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SES New Delhi 2012: Social and Content Marketing Gain Prominence in India
Analytics

SES New Delhi 2012: Social and Content Marketing Gain Prominence in India

13y Adaline Lau

SES New Delhi 2012: Social and Content Marketing G...

Three themes gathered from the two-day program: Read More...

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Corporate Social Media Marketing Strategy Checklist for 2013
Social

Corporate Social Media Marketing Strategy Checklist for 2013

13y Jasmine Sandler

Corporate Social Media Marketing Strategy Checklis...

With the holidays approaching, taking stock of what you've done in social media marketing in 2012 and what business results those activities have driv...

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Diesel Campaign Captures Bygone Era for YUK Shoe Re-Launch
Social

Diesel Campaign Captures Bygone Era for YUK Shoe Re-Launch

13y Matt Kapko

Diesel Campaign Captures Bygone Era for YUK Shoe R...

In today’s always on, interconnected society, it’s rare (even almost unheard of) for a brand to take a somewhat anti-social approach to marketing. But...

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Furniture Company Blu Dot Hosts Musical Chairs on Twitter
Social

Furniture Company Blu Dot Hosts Musical Chairs on Twitter

13y Lisa Lacy

Furniture Company Blu Dot Hosts Musical Chairs on ...

The modern furniture brand is inviting Twitter users to play musical chairs online for a chance to win physical chairs. Read More...

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Pinfluencer Contest Assists Wayfair in Tracking Success
Analytics

Pinfluencer Contest Assists Wayfair in Tracking Success

13y Mary Lisbeth D'Amico

Pinfluencer Contest Assists Wayfair in Tracking Su...

The Wayfair Pinterest contest hosted on Pinfluencer showed significant success. According to the company, it saw a 255 percent increase in participant...

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Tiffany's Tumblr Showcases 175 Years of Jewels
Social

Tiffany's Tumblr Showcases 175 Years of Jewels

13y Lisa Lacy

Tiffany's Tumblr Showcases 175 Years of Jewels

The jeweler's new Tumblr will include content from various stages in its 175-year history. Read More...

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Driving Results Throughout the Marketing Funnel
Social

Driving Results Throughout the Marketing Funnel

13y Krista Neher

Driving Results Throughout the Marketing Funnel

A social media strategy that attracts prospects and over time brings them through the funnel is the best way to deliver long-term ROI. Read More...

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Groupon and MLB.com Team Up for Baseball Deals
Social

Groupon and MLB.com Team Up for Baseball Deals

13y Lisa Lacy

Groupon and MLB.com Team Up for Baseball Deals

Groupon has become the official daily deals site of MLB.com through the 2014 season. Read More...

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IDG Study Finds 95% of Consumers Use Social Media
Audience

IDG Study Finds 95% of Consumers Use Social Media

13y James Dohnert

IDG Study Finds 95% of Consumers Use Social Media

New study from IDG Research Services has found that 95 percent of consumers use at least one type of social media. Read More...

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Dunkin' Donuts' Twitter Header Tracks Votes in Latest Promo
Social

Dunkin' Donuts' Twitter Header Tracks Votes in Latest Promo

13y Lisa Lacy

Dunkin' Donuts' Twitter Header Tracks Votes in Lat...

The interactive header tallies votes for seasonal beverages in real time. Read More...

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Paid and Earned Media: How to Use Them Together?
Asia

Paid and Earned Media: How to Use Them Together?

13y MP Singh

Paid and Earned Media: How to Use Them Together?

Consider this approach to measure the impact of Facebook ads on earned media. Read More...

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Stella Artois Celebrates Holiday Heritage With Facebook App
Social

Stella Artois Celebrates Holiday Heritage With Facebook App

13y Lisa Lacy

Stella Artois Celebrates Holiday Heritage With Fac...

Stella Artois uses Google Street View and Maps technology to send a virtual caroler. Read More...

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Barnes & Noble Targets Pinterest Users in Holiday Nook Video
Social

Barnes & Noble Targets Pinterest Users in Holiday Nook Video

13y Lisa Lacy

Barnes & Noble Targets Pinterest Users in Holi...

The latest YouTube video from Barnes & Noble's Nook targets scrapbookers and/or Pinterest users to promote new device features. Read More...

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Canadian Club Serves Whisky Whisdoms to Male Fans
Social

Canadian Club Serves Whisky Whisdoms to Male Fans

13y Lisa Lacy

Canadian Club Serves Whisky Whisdoms to Male Fans

In the new promotion, the Canadian Club Chairman appeals to men with whisky-related advice. Read More...

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Highlights at SES Singapore 2012: Day 1
Analytics

Highlights at SES Singapore 2012: Day 1

13y Adaline Lau

Highlights at SES Singapore 2012: Day 1

The Singapore conference kicked off with case studies and keynote sessions on mobile, social analytics, and programmatic buying. Read More...

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Digital Influencers: Your No. 1 Brand Promoters
Social

Digital Influencers: Your No. 1 Brand Promoters

13y Nick Cifuentes

Digital Influencers: Your No. 1 Brand Promoters

Advocates are crucial for any brand to be successful in the digital space, and engaging with this set of social cheerleaders in some way is key for an...

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Shifting Sands: The Fall of Facebook and Twitter?
Analytics

Shifting Sands: The Fall of Facebook and Twitter?

13y Adrian Lee

Shifting Sands: The Fall of Facebook and Twitter?

Facebook and Twitter are not the sum total of the social media universe, particularly if brands are looking to engage effectively with the digital aud...

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#GivingTuesday Uses Digital to Promote Giving Back
Social

#GivingTuesday Uses Digital to Promote Giving Back

13y Lisa Lacy

#GivingTuesday Uses Digital to Promote Giving Back

The new movement positions itself as a charitable day after Cyber Monday. Read More...

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Social Calendar Innovator 'UpTo' Partners With the NBA's Cleveland Cavaliers
Social

Social Calendar Innovator 'UpTo' Partners With the NBA's Cleveland Cavalier...

13y Lisa Lacy

Social Calendar Innovator 'UpTo' Partners With the...

Who needs LeBron James? The NBA's Cleveland Cavaliers have teamed up with social calendar platform UpTo to give fans a new way to access information a...

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Puma Goes Mobile to Create Urban Playgrounds in Asia
Asia

Puma Goes Mobile to Create Urban Playgrounds in Asia

13y Adaline Lau

Puma Goes Mobile to Create Urban Playgrounds in As...

Puma incorporated QR codes and gamification to attract trendsters in-store. Read More...

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