Citi and LinkedIn Partner to Reach Professional Women
Community Management

Citi and LinkedIn Partner to Reach Professional Women

14y Susan Kuchinskas

Citi and LinkedIn Partner to Reach Professional Wo...

Citi and LinkedIn today launched a Citi-branded group on the professional networking site. Read More...

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Spil Games Talks Lego and 'Despicable Me' Ads [Video]
Media

Spil Games Talks Lego and 'Despicable Me' Ads [Video]

14y Christopher Heine

Spil Games Talks Lego and 'Despicable Me' Ads [Vid...

CMO drops by ClickZ's office to discuss how brands integrate into games. Read More...

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Amex Aims for Jack White Cred on Twitter, YouTube
Media

Amex Aims for Jack White Cred on Twitter, YouTube

14y Kate Kaye

Amex Aims for Jack White Cred on Twitter, YouTube

Multi-channel effort promotes tonight's Jack White concert livestream directed by Gary Oldman. Read More...

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Zynga's Ad Revenue Climbs to $28.2M, up 117%
Social

Zynga's Ad Revenue Climbs to $28.2M, up 117%

14y Team ClickZ

Zynga's Ad Revenue Climbs to $28.2M, up 117%

Social game developer sees total revenue reach $320.1M during Q1 2012. Read More...

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Xerox CMO Not Sold on Twitter and Pinterest
Media

Xerox CMO Not Sold on Twitter and Pinterest

14y Kate Kaye

Xerox CMO Not Sold on Twitter and Pinterest

Christa Carone, CMO at Xerox said a new Twitter ad test has resulted in some negative reactions from clients. Read More...

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Social Customer Care and WOM Marketing: A Match Made on the Web
Social

Social Customer Care and WOM Marketing: A Match Made on the Web

14y Dave Evans

Social Customer Care and WOM Marketing: A Match Ma...

In a medium where anyone can say anything, how is a brand supposed to manage its image? Read More...

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Facebook App Creates Pinterest-Like Groups for Brands
Social

Facebook App Creates Pinterest-Like Groups for Brands

14y Christopher Heine

Facebook App Creates Pinterest-Like Groups for Bra...

ModCloth and Universal Records have tested Offerpop's new program. Read More...

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Dove's Positive Facebook Ad App Does Not Block Ads
Social

Dove's Positive Facebook Ad App Does Not Block Ads

14y Kate Kaye

Dove's Positive Facebook Ad App Does Not Block Ads

An app for women in Australia and Brazil carries through Dove's self-esteem boosting campaign. Read More...

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Facebook's Q1 Ad Sales Climb to $872 Million
Data insights

Facebook's Q1 Ad Sales Climb to $872 Million

14y Christopher Heine

Facebook's Q1 Ad Sales Climb to $872 Million

Digital giant shows a 37 percent year-over-year increase in ad revenue. Read More...

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Facebook Memes Embraced by 90-Year-Old Sports Brand
Marketing

Facebook Memes Embraced by 90-Year-Old Sports Brand

14y Lisa Lacy

Facebook Memes Embraced by 90-Year-Old Sports Bran...

Easton leans on social marketing to target high school athletes. Read More...

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Facebook Fun: 'J.R. Ewing' Strikes Oil Again
Social

Facebook Fun: 'J.R. Ewing' Strikes Oil Again

14y Christopher Heine

Facebook Fun: 'J.R. Ewing' Strikes Oil Again

1980s soap "Dallas" leans on Timeline and iconic antagonist for TNT reboot. Read More...

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Twitter and the Web Help Celebrities Stay Famous for Longer
Social

Twitter and the Web Help Celebrities Stay Famous for Longer

14y V3

Twitter and the Web Help Celebrities Stay Famous f...

Google researchers find that the famous stay in the news for longer thanks to social sites. Read More...

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Mitsubishi Creates 'Social Media Artifacts'
Automotive

Mitsubishi Creates 'Social Media Artifacts'

14y Susan Kuchinskas

Mitsubishi Creates 'Social Media Artifacts'

Auto brand hopes TV, online, and Facebook will drive foot traffic to dealers. Read More...

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Can Foursquare Cash In on Search?
Social

Can Foursquare Cash In on Search?

14y Christopher Heine

Can Foursquare Cash In on Search?

Geo-social company will launch paid platform in June. Read More...

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How Instagram May Affect Facebook Ad Prices
Social

How Instagram May Affect Facebook Ad Prices

14y Christopher Heine

How Instagram May Affect Facebook Ad Prices

As the digital giant's reach grows, so may the cost of its social advertising. Read More...

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Miami Marlins Add Latin Flavor to Social Presence
Marketing

Miami Marlins Add Latin Flavor to Social Presence

14y Kate Kaye

Miami Marlins Add Latin Flavor to Social Presence

The team recently started a Tumblr to highlight "Miami Style" baseball. Read More...

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Marketo Acquires Crowd Factory
Social

Marketo Acquires Crowd Factory

14y Team ClickZ

Marketo Acquires Crowd Factory

Marketing automation company acquires developer of social campaign management tool. Read More...

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7 Ways to Make Your Brand More Pinteresting
Social

7 Ways to Make Your Brand More Pinteresting

14y Krista Neher

7 Ways to Make Your Brand More Pinteresting

Pinterest has the opportunity to drive massive amounts of traffic to websites, yet many brands are still figuring out how to take advantage of this. R...

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Honda's Pinterest Debut: $500 to Stop Pinning
Social

Honda's Pinterest Debut: $500 to Stop Pinning

14y Susan Kuchinskas

Honda's Pinterest Debut: $500 to Stop Pinning

Auto brand taps prolific users to kick-start presence on the social site. Read More...

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Gap Global CMO: Marketing 'More Honest' Than Journalism
Social

Gap Global CMO: Marketing 'More Honest' Than Journalism

14y Anna Maria Virzi

Gap Global CMO: Marketing 'More Honest' Than Journ...

Former TV news reporter also emphasizes the importance of "community" in telling a brand's story. Read More...

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Social Customer Service: Best Practices
Social

Social Customer Service: Best Practices

14y Nick Cifuentes

Social Customer Service: Best Practices

The next time you ignore a tweet or Facebook comment you might regret it. Read More...

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Timberwolves and Devils Draw Attention to Doodle.ly
Marketing

Timberwolves and Devils Draw Attention to Doodle.ly

14y Lisa Lacy

Timberwolves and Devils Draw Attention to Doodle.l...

The NBA and NHL clubs are running contests using digital drawing app. Read More...

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Spotify Branded Apps Follow Streaming Music Ad Trend
Social

Spotify Branded Apps Follow Streaming Music Ad Trend

14y Kate Kaye

Spotify Branded Apps Follow Streaming Music Ad Tre...

Intel's app suggests songs based on what the Facebook friends of Spotify users listen to. Read More...

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Mobile Hispanics Shop Socially
Data insights

Mobile Hispanics Shop Socially

14y Susan Kuchinskas

Mobile Hispanics Shop Socially

Nearly 70 percent of Hispanic smartphone users shop with companions. Read More...

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Highlights From fMC (Facebook Marketing Conference) in Japan
Asia

Highlights From fMC (Facebook Marketing Conference) in Japan

14y Andy Radovic

Highlights From fMC (Facebook Marketing Conference...

Facebook has 8 million users in Japan compared to Mixi's 22 million users, but the U.S.-based social network is gaining ground. Here is what marketers...

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Farmers Hash-Tag Combines NASCAR And Social
Financial Services

Farmers Hash-Tag Combines NASCAR And Social

14y Christopher Heine

Farmers Hash-Tag Combines NASCAR And Social

The insurance brand's hash-tag will appear on race car during nationally televised event. Read More...

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Making Your CRM Program More Social
Social

Making Your CRM Program More Social

14y Stephen Hay

Making Your CRM Program More Social

Consider these five ways to integrate social into your corporate CRM strategy. Read More...

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