Although the number of advertisers on the Web has grown approximately 62 percent since January of 2000, a sizable portion of online companies are stil...
View articlePlenty of money will be thrown at online advertising in the coming years, despite a number of hurdles and a slowing growth rate, according to a pair o...
View articleWord of mouth is largely responsible for the online success of Hotmail, Matt Drudge, and even the early days of Amazon.com, but how can you ensure wor...
View articleHigh-value mobile advertising will be a major reason that the market for interactive advertising will be worth $83.24 billion within five years, accor...
View articleA study on children and Web privacy by the Annenberg Public Policy Center found the information age hasn't changed something most of us already knew: ...
View articleE-mail marketing is big business, according to research by Jupiter Communications, and its growth will come at the expense of direct marketing. Commer...
View articleOnline consumers are not averse to revealing personal information, rather they are primarily concerned with how companies use the information collecte...
View articleIn perhaps its first year as a true medium of the masses, Internetadvertising expenditures climbed to $4.62 billion, growing 141 percent overthe $1.92...
View articleIn perhaps its first year as a true medium of the masses, Internetadvertising expenditures climbed to $4.62 billion, growing 141 percent overthe $1.92...
View articleOnly 15 percent of Web users would be unwilling to provide personal information to Web marketers if that information improved their online service exp...
View articleAn increasing share of advertising dollars has given a boost to the online segment of the computer publishing industry, as it begins to steal the show...
View articleAs business-to-business transactions continue to outpace business-to-consumer transactions in e-commerce, it should come as no surprise that online ad...
View articleFeeling like every e-mail you get is trying to sell you something? You ain't seen nothing yet. By 2004, the average household will receive nine pieces...
View articleLower production costs, faster development times, and more flexible ad delivery systems for online advertisements are causing a proliferation in the n...
View articleAmerica Online would gain direct access to 26.8 million Time Warner Cable channel viewers who are already online but not current AOL subscribers, afte...
View articleThe fourth quarter of 1999 saw an explosion in ad spending by dot com companies as they geared up for the holidays, according to data compiled by Comp...
View articleAverage CPM rates slipped four percent in 1999, yet the number of sites seeking to advertise grew 135 percent last year, according to Engage Technolog...
View articleAs firms seek greater returns on their investments, ad dollars will follow the Web traffic and head to vertical sites and networks, according to Forre...
View articleA study by Cyber Dialogue on the return on investment from Internet pharmaceutical ads found online ads are more effective and give more bang for the ...
View articleAdvertisers are beginning to notice that the Internet, long regarded as a hangout for men, is becoming is becoming a place where they can reach women ...
View articleThe full 468 x 60 banner, which goes for $15 to $35 CPM on most sites, is by far the most popular size on the Web, but few sites rely solely on full b...
View articleAdvertising by dot com companies in traditional media saw explosive growth over the first three quarters of 1999 with spending at $1.4 billion, accord...
View articleThe rate of growth in online advertising will slow during the next five years, but it will reach $13.3 billion in the US by 2003. Read More...
View articleIn the race to get shoppers into their stores this holiday season, retailers have doubled their online advertising buys since July, according to Inter...
View articleSurveys by Privacy & American Business , IBM, and @plan found that consumers will give up information for personalization, companies must take car...
View articleThe third quarter Online Advertising Report from AdKnowledge found that marketers need to track repeat business to quantify their online ad returns. I...
View articleAccording to a survey by personal finance Web site Quicken.com, companies are exploring more creative Web marketing tools, including new technologies ...
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