18% U.S. Smartphone Users Access Location-Based Services
Data insights

18% U.S. Smartphone Users Access Location-Based Services

15y Jack Marshall

18% U.S. Smartphone Users Access Location-Based Se...

Thirteen- to 34-year-olds account for over two-thirds of users. Read More...

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Google Attracts 65 Percent of U.S. Searches in April
Data insights

Google Attracts 65 Percent of U.S. Searches in April

15y Jack Marshall

Google Attracts 65 Percent of U.S. Searches in Apr...

Microsoft and Yahoo gain slight market share. Read More...

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Mitsubishi Creates 360-Degree Test Drive on 'Most Dangerous Road'
Data insights

Mitsubishi Creates 360-Degree Test Drive on 'Most Dangerous Road'

15y Amara Mastronardi

Mitsubishi Creates 360-Degree Test Drive on 'Most ...

Viewers can interact with 360-degree videos. Read More...

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Yahoo Expands Dynamic Ads Program
Data insights

Yahoo Expands Dynamic Ads Program

15y Zachary Rodgers

Yahoo Expands Dynamic Ads Program

Smart Ads placement comes to homepage, video version in the works. Read More...

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7 Tools to Track Your Digital Footprint and Shadows
Data insights

7 Tools to Track Your Digital Footprint and Shadows

15y Erik Qualman

7 Tools to Track Your Digital Footprint and Shadow...

These free tools will help you understand and enhance what image you are projecting online. Read More...

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Facebook Served a Third of Display Impressions in Q1
Data insights

Facebook Served a Third of Display Impressions in Q1

15y Jack Marshall

Facebook Served a Third of Display Impressions in ...

Facebook served 347 million impressions in Q1. Read More...

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Tourism Queensland Travels Far With LinkedIn Ads
Data insights

Tourism Queensland Travels Far With LinkedIn Ads

15y Christopher Heine

Tourism Queensland Travels Far With LinkedIn Ads

Award-winning team focuses on networking site to target company execs. Read More...

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Is Facebook Marketing Behind Macy's Online Sales Jump?
Data insights

Is Facebook Marketing Behind Macy's Online Sales Jump?

15y Christopher Heine

Is Facebook Marketing Behind Macy's Online Sales J...

Retailer's 50 percent increase in e-commerce revenue follows heavy rotation of social and online marketing. Read More...

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10% of Search Ad Clicks From Mobile
Data insights

10% of Search Ad Clicks From Mobile

15y Jack Marshall

10% of Search Ad Clicks From Mobile

Mobile search ad clicks grew 230 percent in the past year, according to Performics. Read More...

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Finance Search CPCs Grew Substantially in March
Data insights

Finance Search CPCs Grew Substantially in March

15y Jack Marshall

Finance Search CPCs Grew Substantially in March

Advertisers in the finance category spent 40 percent more on search ad clicks in March. Read More...

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Greater U.S. Reach for Apple iOS Than Google Android Across Devices
Data insights

Greater U.S. Reach for Apple iOS Than Google Android Across Devices

15y Jack Marshall

Greater U.S. Reach for Apple iOS Than Google Andro...

Though Android powers more smartphones, Apple's reach is boosted by iPod and iPad. Read More...

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ValueClick Acquires Mobile Ad Network Greystripe
Data insights

ValueClick Acquires Mobile Ad Network Greystripe

15y Jack Marshall

ValueClick Acquires Mobile Ad Network Greystripe

Company hopes mobile expansion will attract branding dollars from its existing performance clients. Read More...

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Audi and American Airlines Post Best on Facebook
Data insights

Audi and American Airlines Post Best on Facebook

15y Christopher Heine

Audi and American Airlines Post Best on Facebook

Study finds the brands to be leaders in creating engagement. Read More...

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Easter Candy Brands Hop With Twitter Parties and Gooey Promos
Data insights

Easter Candy Brands Hop With Twitter Parties and Gooey Promos

15y Lisa Lacy

Easter Candy Brands Hop With Twitter Parties and G...

Iconic candy brands use social campaigns and contests to ensure Easter baskets are filled with their goodies. Read More...

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Over 1,400 People Get Inside Evian's Baby Inside Video
Data insights

Over 1,400 People Get Inside Evian's Baby Inside Video

15y Ken Liebeskind

Over 1,400 People Get Inside Evian's Baby Inside V...

Over 1,400 people have inserted their images into Evian's new "Baby Inside" campaign video since launch. Read More...

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Amex and Facebook's 'Boot Camp' Contest Targets SMBs
Data insights

Amex and Facebook's 'Boot Camp' Contest Targets SMBs

15y Christopher Heine

Amex and Facebook's 'Boot Camp' Contest Targets SM...

Winners will get $25,000 and attend Facebook marketing training in Palo Alto, CA. Read More...

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Red Wings Celebrate Goal With Radio Tactic on Facebook
Data insights

Red Wings Celebrate Goal With Radio Tactic on Facebook

15y Christopher Heine

Red Wings Celebrate Goal With Radio Tactic on Face...

Detroit hockey club shows how popular social sites can act like broadcast channels. Read More...

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AOL Video Reach Explodes in March
Data insights

AOL Video Reach Explodes in March

15y Jack Marshall

AOL Video Reach Explodes in March

Huffington Post acquisition helps boost AOL's video audience, as Google continues to dominate the space. Read More...

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Google Readies Behavioral Ads in Mobile Apps
Data insights

Google Readies Behavioral Ads in Mobile Apps

15y Jack Marshall

Google Readies Behavioral Ads in Mobile Apps

The company will tie user behavior to unique device IDs collected from iOS and Android handsets. Read More...

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Wrigley Brand Uses Twitter to Push Coachella Live-Stream
Data insights

Wrigley Brand Uses Twitter to Push Coachella Live-Stream

15y Christopher Heine

Wrigley Brand Uses Twitter to Push Coachella Live-...

5 Gum runs Promoted Trend to drive traffic to YouTube channel for music festival. Read More...

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Yahoo, Bing Search Alliance Makes No Progress in March
Data insights

Yahoo, Bing Search Alliance Makes No Progress in March

15y Jack Marshall

Yahoo, Bing Search Alliance Makes No Progress in M...

Pair loses ground versus market leader Google, when measured by share of U.S. searches. Read More...

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Google's Q1 Revenue Lift Aided by Display And Mobile
Data insights

Google's Q1 Revenue Lift Aided by Display And Mobile

15y Jack Marshall

Google's Q1 Revenue Lift Aided by Display And Mobi...

Technology giant's 27 percent growth was fueled by search and an emphasis on display and mobile. Read More...

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Facebook Ad Prices Rose 40 Percent in Q1
Data insights

Facebook Ad Prices Rose 40 Percent in Q1

15y Jack Marshall

Facebook Ad Prices Rose 40 Percent in Q1

Advertisers are investing more in Facebook ads, according to Efficient Frontier. Read More...

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Criteo Nabs Greg Coleman, Ex-Sales Chief at HuffPo, AOL, Yahoo
Data insights

Criteo Nabs Greg Coleman, Ex-Sales Chief at HuffPo, AOL, Yahoo

15y Zachary Rodgers

Criteo Nabs Greg Coleman, Ex-Sales Chief at HuffPo...

Coleman joins retargeting specialist after rat-a-tat exits from Yahoo, AOL, and HuffPo. Read More...

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Google's Android OS Live on One Third of U.S. Smartphones
Data insights

Google's Android OS Live on One Third of U.S. Smartphones

15y Jack Marshall

Google's Android OS Live on One Third of U.S. Smar...

Google's Android continues its growth, while Apple's hovers around the 25 percent mark. Read More...

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Google's '+1' Lets Users Recommend Ads and Content
Data insights

Google's '+1' Lets Users Recommend Ads and Content

15y Jack Marshall

Google's '+1' Lets Users Recommend Ads and Content

Search giant follows Facebook's lead, allows users to recommend content and ads with "+1" button. Read More...

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Google Loses Ground in Video Ad Volume Race
Data insights

Google Loses Ground in Video Ad Volume Race

15y Jack Marshall

Google Loses Ground in Video Ad Volume Race

Despite video monetization goals, Google serves fewer video ads than competitors. Read More...

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