Early U.S. iPad Users are Mostly Male, Aged 21 to 44
Data insights

Early U.S. iPad Users are Mostly Male, Aged 21 to 44

16y Jack Marshall

Early U.S. iPad Users are Mostly Male, Aged 21 to ...

Yahoo has released demographic data on visitors to its properties from the Apple device three months after its U.S. launch. Read More...

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Early U.S. iPad Users are Mostly Male, Aged 21 to 44
Audience

Early U.S. iPad Users are Mostly Male, Aged 21 to 44

16y Jack Marshall

Early U.S. iPad Users are Mostly Male, Aged 21 to ...

Yahoo has released demographic data on visitors to its properties from the Apple device three months after its U.S. launch. Read More...

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Top 10 U.S. Search Terms by Category, May 2010
Ad Industry Metrics

Top 10 U.S. Search Terms by Category, May 2010

16y Jack Marshall

Top 10 U.S. Search Terms by Category, May 2010

The top search terms by search volume, according to data by Hitwise. Read More...

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Budweiser's World Cup Sponsorship Drives U.K. Searches
Ad Industry Metrics

Budweiser's World Cup Sponsorship Drives U.K. Searches

16y Jack Marshall

Budweiser's World Cup Sponsorship Drives U.K. Sear...

U.K. searches for the beer brand grew 25 percent week-over-week for the seven days ending June 19. Read More...

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Yahoo's World Cup Traffic Victories Score For Audi and Visa
Audience

Yahoo's World Cup Traffic Victories Score For Audi and Visa

16y Christopher Heine

Yahoo's World Cup Traffic Victories Score For Audi...

Yahoo Sports is beating rival ESPN.com for traffic that's specific to the global soccer event. But each have benefited from the unprecedented American...

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Hispanic Web Users More Likely to Visit World Cup Content
Audience

Hispanic Web Users More Likely to Visit World Cup Content

16y Kate Kaye

Hispanic Web Users More Likely to Visit World Cup ...

According to Hitwise, three segments of the U.S. Hispanic population were more likely to visit World Cup-related content than the overall online popul...

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RIM and Android Eat into Apple's Mobile Ad Dominance
Data insights

RIM and Android Eat into Apple's Mobile Ad Dominance

16y Jack Marshall

RIM and Android Eat into Apple's Mobile Ad Dominan...

Share of ad impressions to Apple smartphone devices from Millennial Media's network falls below 50 percent in May. Read More...

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Searches for World Cup Sponsors Surge in U.K.
Audience

Searches for World Cup Sponsors Surge in U.K.

16y Jack Marshall

Searches for World Cup Sponsors Surge in U.K.

Brands sponsoring the World Cup and its competing teams witness growth in searches from U.K. users. Read More...

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Visits to Social Sites Surpass Those to Search Engines in U.K.
Audience

Visits to Social Sites Surpass Those to Search Engines in U.K.

16y Jack Marshall

Visits to Social Sites Surpass Those to Search Eng...

U.K. users visited social networking sites more than they did search engines during May, according to Hitwise. Read More...

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Facebook Grows Video Audience as Hulu and Others Lose Viewers
Audience

Facebook Grows Video Audience as Hulu and Others Lose Viewers

16y Jack Marshall

Facebook Grows Video Audience as Hulu and Others L...

Video content on the social network continues to reach more users, while audiences on Hulu, Yahoo, AOL and Microsoft contract. Read More...

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Facebook Ranked Most Important Site for Social Media Marketing
Ad Industry Metrics

Facebook Ranked Most Important Site for Social Media Marketing

16y Jack Marshall

Facebook Ranked Most Important Site for Social Med...

Majority of marketers’ social media efforts are focused on Facebook and Twitter, survey suggests. Read More...

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Time Spent on Facebook, Microsoft, and Yahoo Dips in April
Audience

Time Spent on Facebook, Microsoft, and Yahoo Dips in April

16y Jack Marshall

Time Spent on Facebook, Microsoft, and Yahoo Dips ...

Google sees a gain in usage during April thanks largely to YouTube, according to Nielsen. Read More...

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Social Networks and Online News Drive U.K. Internet Growth
Audience

Social Networks and Online News Drive U.K. Internet Growth

16y Jack Marshall

Social Networks and Online News Drive U.K. Interne...

Time spent on social networking sites grew 159 percent in a three year period. Read More...

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P&G's E-commerce Play Includes Facebook
Data insights

P&G's E-commerce Play Includes Facebook

16y Christopher Heine

P&G's E-commerce Play Includes Facebook

CPG giant's Pantene brand is piloting a shopping app that allows product orders on the social site, while employing new eStore platform. Read More...

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Growth in Visits to Facebook Outpaces Twitter in U.S.
Audience

Growth in Visits to Facebook Outpaces Twitter in U.S.

16y Jack Marshall

Growth in Visits to Facebook Outpaces Twitter in U...

Unique visits to Facebook grew by an estimated 69 percent between March 2009 and March 2010, according to Nielsen. Read More...

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U.K. Online Video Views up 37 Percent in a Year
Audience

U.K. Online Video Views up 37 Percent in a Year

16y Jack Marshall

U.K. Online Video Views up 37 Percent in a Year

Facebook was fastest growing site in terms of views. Read More...

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Online Video Ads More Effective Than TV Among U.S. Viewers
Ad Industry Metrics

Online Video Ads More Effective Than TV Among U.S. Viewers

16y Jack Marshall

Online Video Ads More Effective Than TV Among U.S....

Research also finds repurposed TV spots perform better than tailored online ad creative. Read More...

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Online Ads Influence Most Grocery Shoppers
Ad Industry Metrics

Online Ads Influence Most Grocery Shoppers

16y Jack Marshall

Online Ads Influence Most Grocery Shoppers

Web ads were particularly influential on entertainment, CPG and food related purchases, according to a Burst Media study. Read More...

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Facebook Continues Growth in U.K. as Bebo and MySpace Losses Continue
Audience

Facebook Continues Growth in U.K. as Bebo and MySpace Losses Continue

16y Jack Marshall

Facebook Continues Growth in U.K. as Bebo and MySp...

Facebook continues to dominate over Bebo and MySpace in visits to all Web sites in the U.K. Read More...

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Hulu Continues to Grow Share of Video Streams in February
Audience

Hulu Continues to Grow Share of Video Streams in February

16y Jack Marshall

Hulu Continues to Grow Share of Video Streams in F...

Hulu users streamed a record amount of video during February, according to data from comScore. Read More...

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IAB Report: Ad Spending Rebounded in Q4 And Fuels Industry Hopes
Ad Industry Metrics

IAB Report: Ad Spending Rebounded in Q4 And Fuels Industry Hopes

16y Christopher Heine

IAB Report: Ad Spending Rebounded in Q4 And Fuels ...

Internet ad spend declines by 3.4 percent in 2009 compared to prior year. But strong fourth quarter softens the blow. Read More...

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Smartphones to Outnumber Feature Phones in U.S. by 2011
Audience

Smartphones to Outnumber Feature Phones in U.S. by 2011

16y Jack Marshall

Smartphones to Outnumber Feature Phones in U.S. by...

Growth in sophisticated handsets presents growing opportunity for advertisers. Read More...

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Google Continues to Dominate U.S. Online Video Space, Hulu Best of the Rest
Audience

Google Continues to Dominate U.S. Online Video Space, Hulu Best of the Rest

16y Jack Marshall

Google Continues to Dominate U.S. Online Video Spa...

Google sites accounted for 39.5 percent of all videos viewed in January, according to data from comScore. Read More...

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Microsoft Upped Display Ad Spend for Bing in December
Ad Industry Metrics

Microsoft Upped Display Ad Spend for Bing in December

16y Jack Marshall

Microsoft Upped Display Ad Spend for Bing in Decem...

Spend on display media for Bing almost doubled month-over-month, according to Kantar Media. Read More...

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U.S. Users Don't Mind Ads, Don't Click On Them Either
Ad Industry Metrics

U.S. Users Don't Mind Ads, Don't Click On Them Either

16y Jack Marshall

U.S. Users Don't Mind Ads, Don't Click On Them Eit...

Eighty percent of users claim they do not click on online ads. Read More...

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MTV, Microsoft, and ABC Grew Web Video Streams in January
Audience

MTV, Microsoft, and ABC Grew Web Video Streams in January

16y Jack Marshall

MTV, Microsoft, and ABC Grew Web Video Streams in ...

Overall U.S. unique viewers up 3.8 percent versus December 2010. Read More...

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Two Thirds of U.S. Users Have Broadband, Says FCC
Audience

Two Thirds of U.S. Users Have Broadband, Says FCC

16y Jack Marshall

Two Thirds of U.S. Users Have Broadband, Says FCC

Socio-economic and demographic factors dictate broadband access, says FCC. Read More...

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