Sun launches poppy app to keep remembrance "alive in digital world"
Acquisition

Sun launches poppy app to keep remembrance "alive in digital world"

11y Huw Jenkins

Sun launches poppy app to keep remembrance "alive ...

Popular British tabloid The Sun has launched My Poppy, a new smartphone app that allows users to create their own virtual poppy to adorn their smartph...

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Sony tests battery endurance with Brownlee brothers
Acquisition

Sony tests battery endurance with Brownlee brothers

11y Huw Jenkins

Sony tests battery endurance with Brownlee brother...

In this campaign physical stamina meets phone stamina, as the Brownlee Brothers take on the Xperia Z3 from Sony. The boys were tested over two days, s...

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Toyota comedians prank passersby for new campaign
Acquisition

Toyota comedians prank passersby for new campaign

11y Leighann Morris

Toyota comedians prank passersby for new campaign

In our favourite campaign video of the week, four musical comedians hide in a Toyota Aygo and improvise songs about the people they see passing a spot...

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Netflix's reactive outdoor GIF campaign is COOL!
Acquisition

Netflix's reactive outdoor GIF campaign is COOL!

11y Huw Jenkins

Netflix's reactive outdoor GIF campaign is COOL!

Netflix's latest outdoor campaign in France "transformed a pop-culture trend into an innovating media idea". Read More...

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Beyoncé and Topshop launch joint sportswear brand
Acquisition

Beyoncé and Topshop launch joint sportswear brand

11y Huw Jenkins

Beyoncé and Topshop launch joint sportswear brand

Global super-diva Beyonce and global mega-chain Topshop have joined forces to establish an athletic street-wear brand - Parkwood TopShop Athletic Ltd....

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Oasis launches campaign with social boutique e-commerce tool
Acquisition

Oasis launches campaign with social boutique e-commerce tool

11y Leighann Morris

Oasis launches campaign with social boutique e-com...

As part of a wider ploy to boost its current social strategy, Oasis has launched a social commerce drive using Buyapowa’s social boutique e-commerce t...

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Mercedes lets users configure cars on Instagram
Acquisition

Mercedes lets users configure cars on Instagram

11y Huw Jenkins

Mercedes lets users configure cars on Instagram

Mercedes, with help from Razorfish, is introducing a feature on Instagram called ‘Build Your Own GLA’ through which users can create custom versions o...

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Ad of the week: Kit Kat 'Splactor'
Acquisition

Ad of the week: Kit Kat 'Splactor'

11y Huw Jenkins

Ad of the week: Kit Kat 'Splactor'

Kit Kat, the chocolate biscuit with a satisfying snap has introduced “splacting” – the art of acting two characters at once. Read More...

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Camelot real-time social push to promote mobile instant win games
Acquisition

Camelot real-time social push to promote mobile instant win games

11y Huw Jenkins

Camelot real-time social push to promote mobile in...

To celebrate and drive awareness for a new mobile offering, The National Lottery’s Facebook and Twitter fans will be asked a simple question – where w...

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Introducing Snapchat's first ad
Acquisition

Introducing Snapchat's first ad

11y Leighann Morris

Introducing Snapchat's first ad

Universal Pictures served Snapchat users a spooky ad. The first company to distribute an advertisement on social-media app, the ad promoted new film “...

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Dove utilises Snapchat to expand on digital platforms
Acquisition

Dove utilises Snapchat to expand on digital platforms

11y Leighann Morris

Dove utilises Snapchat to expand on digital platfo...

For the brand's 'self-esteem' campaign, Dove has encouraged fans to send themed Snap pictures to the site, and interact with Dove ambassadors of the p...

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Could you endure this 6-hour commercial with BLAH Airlines?
Acquisition

Could you endure this 6-hour commercial with BLAH Airlines?

11y Huw Jenkins

Could you endure this 6-hour commercial with BLAH ...

Filmed from the perspective of one passenger, the film from Virgin America recreates a hellish flight from Newark Liberty International Airport to San...

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Lenovo launches real-time ad featuring London commuters
Acquisition

Lenovo launches real-time ad featuring London commuters

11y Huw Jenkins

Lenovo launches real-time ad featuring London comm...

Ever fancied yourself as a star of the big screen? Well Lenovo’s new campaign is giving London’s commuters a chance to feature in a real-time ad on th...

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Watch: Universal employ 'Ouija psychic terror' to promote new flick
Acquisition

Watch: Universal employ 'Ouija psychic terror' to promote new flick

12y Huw Jenkins

Watch: Universal employ 'Ouija psychic terror' to ...

Traditional trailers aren't enough anymore. Stunt viral's, such as the 'Devil Baby Attack', used to promote 'Devil's Due' has clawed in 48,204,575m vi...

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John Lewis increases digital spend by 25%
Acquisition

John Lewis increases digital spend by 25%

12y Leighann Morris

John Lewis increases digital spend by 25%

In partnership with media agency Manning Gottlieb OMD, John Lewis wants to evolve its digital strategy to add value to the customer experience. Read M...

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McDonald's to become biggest brand on Facebook with 14,500 page social push
Acquisition

McDonald's to become biggest brand on Facebook with 14,500 page social push

12y Huw Jenkins

McDonald's to become biggest brand on Facebook wit...

McDonald’s is poised to launch 14,500 Facebook pages in a bid to connect every US outlet to customers through social media. Read More...

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Best publicity stunt of 2014 goes to... The North Face, South Korea!
Acquisition

Best publicity stunt of 2014 goes to... The North Face, South Korea!

12y Leighann Morris

Best publicity stunt of 2014 goes to... The North ...

If your brand needs a bit of publicity, come up with a good enough stunt, film it, and it will go viral - like The North Face, in South Korea. Korean ...

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McCrowdsourced burgers go on sale
Acquisition

McCrowdsourced burgers go on sale

12y Huw Jenkins

McCrowdsourced burgers go on sale

McDonald’s UK has launched five new burgers, designed lovingly by the winners of ‘its My Burger’ crowdsourcing competition. Read More...

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Dove launch "Be Real" body confidence campaign across social
Acquisition

Dove launch "Be Real" body confidence campaign across social

12y Huw Jenkins

Dove launch "Be Real" body confidence campaign acr...

Dove has partnered with a number of charities, trade associations and businesses to launch "Be Real: Body Confidence for Everyone". Read More...

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Addison Lee refreshes digital channels in battle for London dominance
Acquisition

Addison Lee refreshes digital channels in battle for London dominance

12y Huw Jenkins

Addison Lee refreshes digital channels in battle f...

The six-figure campaign, titled “Cool, Calm and Collected”, is a contemporary advertising campaign created by Albion which “brings to life the ease, s...

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Documenting Content Marketing Delivers ROI Tracking Success for B2B Marketers
Acquisition

Documenting Content Marketing Delivers ROI Tracking Success for B2B Markete...

12y Jasmine Sandler

Documenting Content Marketing Delivers ROI Trackin...

If you can effectively track your content marketing success, you will be able to better use the strategy in your marketing efforts. Read More...

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ROI: The Tough Questions
Acquisition

ROI: The Tough Questions

12y Chris Pile

ROI: The Tough Questions

There's nowhere to hide when it comes to answering the tough questions about return on investment for content marketing. Read More...

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Mr Bean is back, fronting new snickers ad
Acquisition

Mr Bean is back, fronting new snickers ad

12y Huw Jenkins

Mr Bean is back, fronting new snickers ad

Mr Bean dithers back onto our screens playing the role of a "Kung Fu master", who comes undone in the face of hunger. Read More...

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DHL criticised for using F1 Bianchi crash for social media 'likes'
Acquisition

DHL criticised for using F1 Bianchi crash for social media 'likes'

12y Leighann Morris

DHL criticised for using F1 Bianchi crash for soci...

F1’s official logistics partner, DHL, has been criticised for posting photos of F1 driver Bianchi on their Facebook page along with the text, "Ghastly...

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Eat utilises YouTube skip button to promote breakfast roll range
Acquisition

Eat utilises YouTube skip button to promote breakfast roll range

12y Huw Jenkins

Eat utilises YouTube skip button to promote breakf...

Eat has made great use of YouTube's skip button, to remind viewers not to miss breakfast (and pop into their store for a bacon bap). Read More...

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Marketing fail: Airport parking site uses man's death to promote its services
Acquisition

Marketing fail: Airport parking site uses man's death to promote its servic...

12y Leighann Morris

Marketing fail: Airport parking site uses man's de...

Wow. This seems like a hoax, but it isn't. An airport parking website has apologised after using a man's death to promote their services. They even of...

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Lexus collab with digital leader Will.i.am to entice younger consumers
Acquisition

Lexus collab with digital leader Will.i.am to entice younger consumers

12y Leighann Morris

Lexus collab with digital leader Will.i.am to enti...

Lexus has launched an alternative and experimental marketing campaign for its new NX model, in collaboration with digital leader Will.i.am. The campai...

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