If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important. Rea...
View articleEarlier this year, a report from Consumer Intelligence Research partners (CIRP) pegged the sales of Amazon’s Echo at more than three million units. Ec...
View articleFilling in forms online can be a pain, but good design can make a lot of difference to the user experience. To coincide with our new Marketer’s Guide...
View articleAmazon is the king of online commerce, but in an effort to become a real player in the grocery business, the company is reportedly preparing to build ...
View articleMicro-UX refers to the tiny interactions with a website or app that are designed to delight the user, by making their digital interactions easier, mor...
View articleThe use of virtual reality headsets is reaching a tipping point with increased opportunities for brands to exploit their growing popularity, according...
View articleAccording to Facebook, more than 450 million of its members visit groups on its social network where individuals buy and sell goods, and now Facebook ...
View articleHoliday shopping season is approaching and the marketers have to target consumers in the most relevant way. Which marketing and ecommerce trends shoul...
View articleYesterday, Amazon announced an update to its community guidelines that will put an end to incentivized reviews for products other than books. Accordin...
View articleSite search matters, yet many ecommerce sites are actually deterring customers through poor experiences. Indeed, a fifth of UK shoppers are not satisf...
View articleConsumer trust in brands is at an all time low. Research from Young & Rubicam and Edelman has identified a major decline in trust over the last 20...
View articleAmazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPu...
View articleA new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call for the majority...
View articleRetail success for the 2016 holiday season will be founded in mature, mobile-marketing programs and advanced mobile technologies. The most inescapable...
View articleOnline consumers with intent to purchase only find what they’re looking for in 50% of ecommerce searches. That needs to change. eBay has one. As do Se...
View articleThree years ago, Mark Knowles wrote a thorough checklist for testing a website prior to its live launch. It was a very helpful guide, so we thought we...
View articleIn today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them? Read More...
View articleIdentity and verification (ID&V) are two closely linked concepts that play an increasingly critical role in consumers’ day-to-day lives. Identific...
View articleRemember Ello? The social network formerly known as the ‘anti-Facebook’ has developed into a compelling platform for visual social media, and now it’s...
View articleA tale of two approaches: 1. let customers choose between mobile web and app; 2. block the mobile web service, to force app downloads. Read More...
View articleAs local marketing becomes more important, it’s time to focus on local search strategy in order to beat your competition. David Whatley, Founder...
View articleUbamarket is a new app which aims to help customers to plan their supermarket shopping trips based on the location of items on their shopping list. U...
View articleAdblockers have become a major challenge for publishers and advertisers alike. Adblock Plus is the most popular and has been downloaded on more than 5...
View articleChina is a world leader when it comes to social commerce. Here, JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's ...
View articleThe terms that customers type into your site search function can help you to gain an understanding of user behaviour and can be used to optimise your ...
View articleChris Bullick, Managing Director & Head of Marketing Services for Pull Digital, delivered an interesting presentation at Brighton SEO last week ab...
View articleOn September 9, Alibaba will add a 24-hour wine and spirit online shopping spree to its existing stable of popular consumer festivals. The new event h...
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