What’s one way to fine-tune your email marketing-campaign and increase sales revenue? Heidi tells you about a music club campaign that used technology...
View articleCreating a new and successful email marketing campaign on a regular basis is more science now than it ever has been. And not exactly an easy job. Whic...
View articleMuch of your wonderful email message will go unread by a good portion of your target audience. And with that assumption comes a set of rules that you ...
View articleCertain emails, we take a great deal of trouble over. We write them carefully and with a clear purpose in mind. But what about those automated ones --...
View articleIt was a surreal morning that made email marketing and e-newsletters seem at best irrelevant and at worst obscenely trivial. Still, with the phone lin...
View articleIf you are managing and deploying email campaigns, Jackie’s blow-by-blow list will help. It contains all the points that her agency covers for getting...
View articleThe number of worldwide e-mail mailboxes is expected to increase at a compound annual growth rate of 138 percent from 505 million in 2000 to 1.2 billi...
View articleHeidi shares how one company revamped its online newsletter and in the process doubled its subscriber base -- and saw some quantifiable results in ter...
View articleBefore you pooh-pooh this topic altogether and send Lynne scathing emails like "been there, done that," hear her out. She puts this age-old principle ...
View articleYou’ve been searching for that perfect email marketing technology, and you’ve finally found it. It’s a beauty, with sophisticated segmentation, dynami...
View articleMore and more companies send out "newsletters" that are simply virtual junk mail in disguise. This is bad news for commerce sites genuinely trying to ...
View articleMuch is being said about the promise of rich-email marketing, but the few practitioners thus far appear to be big companies with big budgets. If you’r...
View articleYou want to start email marketing, but the operations folks want the new relational database to be complete first so that all the data is in a single ...
View articleThe more consistently you can communicate your image, the better. If you get your image out there -- on your Web site, on business cards, in magazine ...
View articleLast week, Jackie G. gave some tips on making your message stand out to people nearly overwhelmed by email and other types of sales messages. This wee...
View articleWhen engaging your customers, it’s not just a matter of getting results; it’s about getting the right results. Determining which responses are most im...
View articleIn recent months, with every company online using email and newsletters as a form of promotion, the differences between emails and newsletters are blu...
View articleEvery B2B email marketer is struggling to pierce through the clutter of inboxes by sending relevant, targeted, personalized messages. And, let's admit...
View articleYour customers or prospects have to see a benefit, not just value, in what you are offering; focus on benefits, and then try to ensure that you make t...
View articleWhen banner ads, keywords, and an online newsletter don’t bring you enough ROI, what do you do? You reconsider. Maybe you redesign your newsletter and...
View articleLast week, Jackie G. gave us some tips on reviewing email communications to check for what may be ailing direct email efforts. This week, Lynne goes b...
View articleIs a copywriter, in the traditional, offline sense of the word, the individual best qualified to write a good online newsletter? What exactly is a cop...
View articleThe Internet has been positioned as a platform that will truly enable a one-to-one relationship between vendor/supplier and customer. Imagine if a mar...
View articleWhite papers may be your last, best chance to get the click- throughs you want in B2B email marketing, as it's being practiced today. By using them, y...
View articleEmail marketing should help you drive traffic to your Web site to build your business. Jackie gives you some tips on reviewing your email communicatio...
View articleToday, Heidi takes a look Down Under at an integrated campaign that could not have taken place in the United States. It used Cuban cigars to sell soft...
View articleAs a marketer, you may feel your relationship with your IT department is strained. As for your email marketing efforts, the IT department -- not the m...
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