When it comes to email, a lot of direct marketers get it. They're excited about it, they understand that it's just another channel for one-to-one dire...
View articleWireless technologies that combine the benefits of the physical and virtual worlds and empower mobile users will prevail. The future of wireless for m...
View articleWhen links in a promotion are tracked individually, almost always a clear-cut winner emerges. That is, one piece of email real estate, above all other...
View articleThere is definitely something to learn from the prevailing attitudes of the opt-in as well as unsolicited bulk-mail community. Even the best email mar...
View articleMost start-ups have at least one thing in common -- the need to acquire new customers. Can you, like zipRealty.com, add more than a thousand registere...
View articleUnlike on the Internet, where banner advertising commands the lion's share of marketers' energy and budgets, advertising on wireless platforms will ne...
View articleDo you believe in the future of email marketing? If faith and intuition aren't enough, there's data out there for you to pore through. Either way, the...
View articleWe are all bombarded by emails. Some are legitimate business correspondence, many more are solicitations, personal mail, junk, jokes, spam... With all...
View articleYou're a respectable email marketer, an upstanding citizen of the permission-marketing space. You ask nice, you play nice. But you're surrounded by th...
View articleCharlwood eMarketing is an e-mail list broker that provides opt-in B2C and B2B e-mail lists within Canada and the United States. Read More...
View articleJewelry retailer ICE.com is an old pro at email marketing. It had built up a database of more than 700,000 names and was sending out thousands of mess...
View articleUsually it's the little guys who steal from the big players. But Debbie's here to tell you how the big guys can learn a thing or two about a low-cost,...
View article"Survivor": It's the word of the day in this age of reduced budgets and staffing cuts. So sometimes your team doesn't have the resources it needs for ...
View articleMedia buyers conducting email marketing campaigns need to ask lots of questions about email lists. Tig tells you where to start and how to find the ri...
View articleIf you have ever brought up a child, you know that a seven-year-old is not terribly experienced in the ways of the world. So let's not be too hard on ...
View articleDespite research on frequency preferences for permission- based email, marketers should ask customers directly how often they want to receive content ...
View articleHeidi has been a tireless chronicler of email marketing as it's practiced by companies large and small. Today she's stepping back from the front lines...
View articleOne of the best ways to spend your email marketing dollars right now is to place a sponsorship text ad in a targeted e-newsletter. Here’s how to get t...
View articleThe Magnificent U.K. Seven are getting ready to ride off into the sunset, their mission over. They've shared their hard-won experience and dispensed t...
View articleThe tried-and-true. It's hard not to stick with it. Problem is, that can leave you stuck in one place. Take some lessons from email marketers who step...
View articleMore and more media buyers are conducting email marketing campaigns along with online media campaigns. Tig starts this series by breaking out email ma...
View articleRemember Maslow's Hierarchy of Needs from psychology class? Now there's the Curmudgeon's Hierarchy of Net Needs. Think of it as a way to shape your em...
View articleAn email campaign that generated a 20 percent click-through rate and saw fewer than 0.5 of recipients unsubscribe. Fantasy? No. Awesome? Totally. Read...
View articleNo matter what you've heard about the "killer app," it's the sustained, high-quality execution of an email program that will get you results. Step one...
View articleDespite a slow start, is China poised to win the online race? As any punter will tell you, appearances can be deceiving -- it's the numbers that matte...
View articleWhat’s the secret to creating strong copy? Copy that grabs the reader’s attention and doesn’t let go till a sale is made? Alas, a magic formula doesn’...
View article"Information wants to be free." Last time the Curmudgeon checked, information hadn't actually voiced this preference. But never mind that. Sometimes t...
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