Save the Date: 'One-Stop Digital' for Email Marketers
Email

Save the Date: 'One-Stop Digital' for Email Marketers

11y Jenny Howgate

Save the Date: 'One-Stop Digital' for Email Market...

ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on all things email marketing and...

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Email Re-Engagement Programs: Advice From Frank Underwood
Email

Email Re-Engagement Programs: Advice From Frank Underwood

11y Kara Trivunovic

Email Re-Engagement Programs: Advice From Frank Un...

Frank Underwood from Netflix's "House of Cards" may be a ruthless politician, but he might also just have some words of wisdom for the email marketing...

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Email as the Digital Workhorse in the Spotlight
Email

Email as the Digital Workhorse in the Spotlight

11y Simms Jenkins

Email as the Digital Workhorse in the Spotlight

Plus, seven killer stats that will never let you take email for granted again. Read More...

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3 Disturbing Industry Statistics on Abandonment + 7 Tips for Successful Cart Reminders
Email

3 Disturbing Industry Statistics on Abandonment + 7 Tips for Successful Car...

11y Jeanne Jennings

3 Disturbing Industry Statistics on Abandonment + ...

Cart reminder programs, set up through email and other digital channels, can help increase conversions. Are you using this technique? Read More...

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Facebook Ads and Email – A Chance for the Perfect Fit
Asia

Facebook Ads and Email – A Chance for the Perfect Fit

11y Ohad Hecht

Facebook Ads and Email – A Chance for the Perfect ...

By combining Facebook Ads with email addresses, automation, and predictive analytics, marketers can develop a strong social strategy. Read More...

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Square Helps SMBs Track Sales With New Email Marketing Tool
Email

Square Helps SMBs Track Sales With New Email Marketing Tool

11y Yuyu Chen

Square Helps SMBs Track Sales With New Email Marke...

The mobile payment brand expands its business to email marketing in an effort to help brick-and-mortar companies track in-store sales. Read More...

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4 Ways to Start Delighting Your Subscribers
B2C Email Marketing

4 Ways to Start Delighting Your Subscribers

11y Jim Davidson

4 Ways to Start Delighting Your Subscribers

Here are four tips for charming your active email subscribers, an often overlooked but extremely important group. Read More...

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A New Rule of Thumb for Email Marketers: Your Results Will Vary
Email

A New Rule of Thumb for Email Marketers: Your Results Will Vary

11y Scott Roth

A New Rule of Thumb for Email Marketers: Your Resu...

No matter how diligently you test your email campaign, the only rule of thumb that continues to hold true is that your results may vary. Read More...

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Creating the Perfect Email/Digital Marketing Program for Your Organization Part 2
Email

Creating the Perfect Email/Digital Marketing Program for Your Organization ...

11y Jeanne Jennings

Creating the Perfect Email/Digital Marketing Progr...

In part two of this look at how to create the ideal program for your brand, it's time to prioritize your wish list. Read More...

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Are You Smart Enough to Test Your Own Subject Lines?
Email

Are You Smart Enough to Test Your Own Subject Lines?

11y Dave Hendricks

Are You Smart Enough to Test Your Own Subject Line...

Although the email industry has been resistant to automation, machine learning may be better at testing subject lines than a human marketer could ever...

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Email Tales From the Trenches
Email

Email Tales From the Trenches

11y Simms Jenkins

Email Tales From the Trenches

Two savvy email marketers share some of the tips, tricks, and war stories that come with the territory. Read More...

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Planning Against an Email Strategy
Email

Planning Against an Email Strategy

11y Kara Trivunovic

Planning Against an Email Strategy

How can email marketers actually plan against the successful implementation of channel strategies? Read More...

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Creating the Perfect Email/Digital Marketing Program for Your Organization
Email

Creating the Perfect Email/Digital Marketing Program for Your Organization

11y Jeanne Jennings

Creating the Perfect Email/Digital Marketing Progr...

If money and time weren't issues, what kind of digital marketing program would you create for your brand? Read More...

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Engagement Matters
Email

Engagement Matters

11y Derek Harding

Engagement Matters

Regardless of what has been said throughout the industry, engagement still matters when it comes to email marketing. Here's a look at why. Read More...

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4 Ways to Stop Annoying Your Subscribers
B2C Email Marketing

4 Ways to Stop Annoying Your Subscribers

11y Jim Davidson

4 Ways to Stop Annoying Your Subscribers

Your email marketing program may work for most of your subscribers, but may still be annoying a few of them. Here are some tips for keeping everyone h...

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What If You Could Predict Subscriber Value With a Single Message?
Email

What If You Could Predict Subscriber Value With a Single Message?

11y Scott Roth

What If You Could Predict Subscriber Value With a ...

How valuable are welcome messages to an email marketing program? Can they really predict the success of an entire campaign? Read More...

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Are We Seeing an E-Newsletter Renaissance?
Email

Are We Seeing an E-Newsletter Renaissance?

11y Kevin Miller

Are We Seeing an E-Newsletter Renaissance?

Email newsletters are staging a comeback. Here's a look at why they can be a good idea and how to make sure they're successful. Read More...

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Email Marketers Are the New Keymasters of Digital Experience
Advanced Email Marketing

Email Marketers Are the New Keymasters of Digital Experience

11y Shawn Myers

Email Marketers Are the New Keymasters of Digital ...

Email marketing isn't going anywhere. In fact, it's becoming more important than ever, as it increasingly gives marketers the means for creating digit...

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Strategic Resends: Working Smarter, Not Harder
Email

Strategic Resends: Working Smarter, Not Harder

11y Jeanne Jennings

Strategic Resends: Working Smarter, Not Harder

Resending similar emails throughout a campaign could allow you to cut down on the work required and increase your return on investment. Read More...

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Are Your Subscribers "Swiping Left"?
Email

Are Your Subscribers "Swiping Left"?

11y Dave Hendricks

Are Your Subscribers "Swiping Left"?

If your email marketing campaigns aren't resulting in a lot of "right swipes," or engagement, then maybe it's time to look into CRM retargeting soluti...

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Capitalizing on Behavioral Anomalies
Email

Capitalizing on Behavioral Anomalies

11y Kara Trivunovic

Capitalizing on Behavioral Anomalies

Not every day in your customers' lives is exactly the same, and marketers should make sure that their email marketing campaigns are prepared to adapt ...

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Why in the (Digital) World Would We Need Another Email Service Provider?
Email

Why in the (Digital) World Would We Need Another Email Service Provider?

11y Simms Jenkins

Why in the (Digital) World Would We Need Another E...

A look at what two intriguing entrants could bring into a crowded and mature market. Read More...

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5 Ways to Target Email Users With Display Ads
Display Advertising

5 Ways to Target Email Users With Display Ads

11y Liz Rutgersson

5 Ways to Target Email Users With Display Ads

A look at new ways to target audiences within different email environments, including Gmail, Yahoo, Outlook, and LinkedIn. Read More...

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The Fine Art of Building Inbox Anticipation
Advanced Email Marketing

The Fine Art of Building Inbox Anticipation

11y Catherine Magoffin

The Fine Art of Building Inbox Anticipation

These tips can help marketers get consumers excited about their email marketing campaigns. Read More...

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Email Newsletters Done Right: Tips From The Skimm
Email

Email Newsletters Done Right: Tips From The Skimm

11y Jeanne Jennings

Email Newsletters Done Right: Tips From The Skimm

Sending an email newsletter is an important part of a brand's marketing strategy. Here's a look at one company that's doing it quite well. Read More...

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Why Was My Email Blocked?
Email

Why Was My Email Blocked?

11y Derek Harding

Why Was My Email Blocked?

Oftentimes absolutely no one knows why your email got blocked or bulked, but that isn’t necessarily a problem. Read More...

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8 Spring Cleaning To-Dos for E-Commerce Marketers
B2C Email Marketing

8 Spring Cleaning To-Dos for E-Commerce Marketers

11y Jim Davidson

8 Spring Cleaning To-Dos for E-Commerce Marketers

Spring cleaning isn't meant to be all fun and games, but these tasks can help you vastly improve your e-commerce program. So get your chore list ready...

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