A joint report from Bizo and Oracle Marketing Cloud shows email marketing isn’t enough when it comes to nurturing leads and suggests marketers should ...
View articleIn order to engage customers and avoid the dreaded delete button, brands need to wow consumers with their email marketing. Here are six reasons brands...
View articleHere are a few signs that can indicate whether your email program is contributing to a smooth or a bumpy ride for your customers. Read More...
View articleAdvertising on Outlook.com is now available in Hong Kong, in addition to the existing seven markets in Asia-Pacific. Read More...
View articleEmail innovation is clearly alive and well. Leverage the opportunities available to marketers to put some life back into your email campaigns today. R...
View articleA look at two organizations that will help email marketers stay connected and involved in the email marketing community. Read More...
View articleWhy does it pay for marketers and consumers to stick with email? Because no matter what, it's always going to win, place, or at least show. Read More...
View articleAs email marketing changes and matures, the old ways of measuring impressions don't always account for today's customers' actions. So how can we corre...
View articleWhat are the key behavior traits that define today's consumer? Columnist Katrina Conn shares these traits to assist marketers in better understanding ...
View articleThis guest post from Matt Vernhout explores the impact Canada's anti-spam legislation will have on email marketers, and offers tips for how to prepare...
View articleThe majority of email marketers and marketing problems simply don't require a big data solution. And that's a good thing. Read More...
View articleAs subscribers continue to evolve the ways they engage with the inbox, it is up to us as marketers to facilitate a positive experience that enhances t...
View articleResponsive email design and coding are here to stay. Whether you're a marketer, a designer, or a coder, increasing your responsive design and coding k...
View articleWith all the changes coming to the email channel, it's easy to lose sight of what you need to focus on to both optimize what you're doing today and st...
View articleDon't overlook the promise of segmentation, and don't let excuses like time and technology kill your potential. Read More...
View articleWith its acquisition of LiveRamp, a provider of data onboarding services, Acxiom is helping to usher in the age of the addressable consumer. Read More...
View articleThere are different ways to define success for email marketing campaigns, but what do they all mean, and which is the best for your company? Read More...
View articleSeveral leading email strategists and deliverability experts weigh in with their thoughts and advice on email engagement and deliverability. Read More...
View articleUse onboarding or email welcome programs to try to convert customers into loyal customers - but how do you define a loyal customer? Read More...
View articleTesting is extremely important for a successful email campaign, so here are some tips to make sure you're testing in the right ways. Read More...
View articleDigital hugging is the ability to surround your client with love across core channels and provide a relevant experience in the context and time most r...
View articleNew rigid standards for email authentication mean that marketers need to adjust their tactics in order to reach potential customers' inboxes. Read Mor...
View articleIf you don't take the time to make sure these email basics are covered, your more advanced email marketing strategies may suffer. Read More...
View articleAfter buying four marketing-related companies in less than 18 months, Oracle president Mark Hurd outlined the company's vision for an integrated Marke...
View articleHow email marketers and subscribers can deliver a win-win message every time. Read More...
View articleHaving an email marketing strategy is a very important part of a successful business. Here are some clues that you may not have a developed strategy ...
View articleThere are two possible responses to a marketing performance report - "Oh Yeah?" and "So What?" - so how should marketers react? Read More...
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