Senior shoppers shouldn't be ignored when it comes to your email marketing campaigns. It pays to learn how to market to this segment and turn them int...
View articleAlthough many have said email is dying, there are just as many who insist it's here to stay. Here are four ways you can keep your email marketing camp...
View articleBy using existing metrics and subscriber behavior to remarket to your consumers, your email marketing campaigns can become much stronger and more effe...
View articleImplementing product review campaigns may be more challenging than other types of triggered messages, which you can mostly set and forget. Columnist M...
View articleAs indicated by a new report, email has a bright future as the hub of integrated, cross-channel marketing efforts. How can marketers use new innovatio...
View articleAs customers increasingly diversify where they are opening emails, spending time online, and making purchases, it's harder for marketers to keep track...
View articleThis guest post from Abigail Boswell provides new research on subject lines, courtesy of Touchstone, a new tool from Alchemy Worx. Read More...
View articleKnowing the basic information about a customer is no longer enough. Now, marketers need to be able to understand the context surrounding their custome...
View articleData-onboarding is poised to revolutionize the digital marketing space. But you must have the appropriate rights to use "your" data in third-party cha...
View articleYour email marketing strategy shouldn't be an afterthought. It should be planned and executed in the same way as other channels in order to achieve a ...
View articleEmail continues to rock and this week special guest contributor Jay Jhun provides some reasons why email is as powerful as ever - maybe even better th...
View articleAfter analyzing nine of the top email marketing vendors in its most recent Wave, Forrester Research found StrongView to be the strongest. Read More...
View articleWhile 2014 saw the highest average email open rates in several years, the year also saw historic lows for both click-through rates and click-to-open r...
View articleThe newly introduced Canadian Anti-Spam Legislation has many adamant detractors, but if we don't take action in the U.S., we may be left with some "in...
View articleWhen deciding which measurement models to use, consider adopting aspects of the study of correlation, which may allow you to discover connections that...
View articleA successful email marketing campaign needs to incorporate both triggered and targeted emails. However, since targeted emails will most likely have a ...
View articleMany consumers use the shopping cart to help them move their purchase process from one device to another. Don't treat this as shopping cart abandonmen...
View articleSummer is high season for email blacklisting. What can marketers do to avoid being put on the dreaded blacklist, which could effectively ruin their em...
View articleThe scattered data "dots" of your email marketing strategy need to be connected and put into action in order to create a successful, contextual email ...
View articleIf handled correctly, "inactives" still have the potential to convert and produce revenue. How can marketers best reconnect with these inactive email ...
View articleA new study shows that automated email messages achieve higher open and click-through rates than their manual counterparts. With that in mind, it's ti...
View articleIf email marketers aren't leading the way in designing not just for a mobile-friendly world, but for a mobile-first one, they are missing out on huge ...
View articleAs an email marketer, you can't live by the "set it and forget it" mindset. You must instead monitor the emails you send to your consumers and underst...
View articleThis week, we have a love letter with straightforward instructions on how to deliver - and receive - more love in the inbox. Read More...
View articleAs an email marketer, it's important to stay up to date with the latest in the industry. These six influencers can help you do just that. Read More...
View articleEmail is still alive and well in the marketing world, but what can you do as a marketer to ensure your emails are engaging consumers today? Read More...
View articleIt's time for marketers and their partners to work together to enhance email and e-commerce programs. How can you connect the seemingly separate group...
View article