Taking time to revisit the beauty of data fundamentals can help you find efficiencies for more involved initiatives while increasing subscriber engage...
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View articleTake a look at where your email sign-up call-to-action appears and, if it's below the fold, test making it more prominent and see what kind of a boost...
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View articleIt's imperative to discover the value of your email addresses, as that is your currency to win more budget dollars and perhaps even respect within you...
View articleThe rules of mobile email are ever-changing, so don't forget to add these to your list. Read More...
View articleTaking time and making efforts now to think about the mobile email experience and get your mobile optimization strategy in place will help you continu...
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View articleBy looking at ways to mail less but earn more for each email you send, you can improve performance without fatiguing your list. Read More...
View articleEmail trends marketers should embrace for the year. Read More...
View articleWill the phrase "big data" ever make it into the Oxford English Dictionary? And why it should. Read More...
View articleDespite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effecti...
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View articleConsumers are increasingly fatigued on email clutter. But there may be a solution to it. Read More...
View articleThinking of marketing to a third-party list? Here are a few tips you may want to check out first. Read More...
View articleThe four possible endings to our three-act play that is the lifecycle of our email list. Part three in a three-part series. Read More...
View articleConsider these six ways to more effective email marketing. Read More...
View articleHow devices are becoming the new portals and how changing interfaces will affect marketers. Read More...
View articleThis year you must commit to sweating the details, testing, and finding ways to make your emails more in line with what subscribers want. Part one in ...
View articleYou have a year's worth of data at your fingertips, and if you're not putting that to work for you, then you're seriously missing out. Read More...
View articleSometimes it's difficult to figure out what to test to improve performance. But sometimes the hard part comes after the test, in determining the winne...
View articleIn the new year, stop hoping that someone will mistakenly "click" on your mobile or tablet app pop-up ad. Read More...
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