Suppose the reservation agent at an airline or hotel was invariably friendly and helpful. Then, upon arriving at the gate or resort, the weary travele...
View articleEmail acquisition campaigns are scary enough to strike fear into the hearts of even the most intrepid marketers. Lynne shares some pointers to ease yo...
View articleJeanne helps you identify three common -- but easily correctable -- things that may be limiting your success. Read More...
View articleEducational information provider creates efficient, high-performance email delivery system with BoldFish’s technology. Read More...
View articleYou may not get free millions out of the classic Nigerian scam email, but there’s certainly value worth extracting. Read More...
View articleIntegrating on- and offline creative efforts is important, but making sure each medium expresses the core message in the most effective way possible i...
View articleIf this History Channel email campaign is any indication, the lure of games are unmatched in enticing people to click through. Read More...
View articleThe technology may be user friendly, but the methodology required to put together a useful online survey isn't as easy as it looks. Read More...
View articleIt's an arena fraught with peril -- and with so much possibility. What's keeping you from implementing killer email marketing programs? Read More...
View articleConcluding a 12-part series on newsletter publishing, Alexis Gutzman discusses how to find potential sponsors and advertisers for your newsletter. Rea...
View articleYou test everything else -- creative, message, offer -- on your email marketing communication, so why does the subject line so often get overlooked? R...
View articleOnce you've adopted and used the best practices for email marketing, it's time to calculate the results. Read More...
View articleHachette Filipacchi combined technology, timing, and travel incentives to lure media buyers into considering its new network of Web sites. Read More...
View articleThe Roman god Janus had it right: Looking back while looking forward is the best way to take stock. Read More...
View articleWhen your business phone rings, you answer it. So why are all those emails from customers sitting unanswered? Read More...
View articleAs you start 2002 rested and renewed, it's the perfect time to refresh your memory about the ABCs of email marketing. Read More...
View articleThe eleventh of a multi-part series: Before sending out your newsletter, test, test, and then test some more. Alexis Gutzman outlines some common mist...
View articleLooking for the best email list? You may already have it. Here’s how to use and grow your house list. Read More...
View articleChris likes economists. Like him, they are, as often as not, wrong. Read More...
View articleTechnology made it easy and cheap for people to send spam. Technology can also help legitimate marketers dig consumers out from under the mire. Read M...
View articleA look back at the best -- and most successful -- email campaigns of the year. Read More...
View articleThinking about personalizing your business newsletter? Alexis Gutzman discusses what you need to know about your subscribers and their privacy before ...
View articleThe HTML breakthrough! Tune in as Debbie shares more trials, tribulations, and triumphs in this true-life saga of launching and publishing an e-newsle...
View articleWant to know who is reading your newsletter? Alexis Gutzman explains how to track your newsletter, determine who opens it, how many timesit gets opene...
View articleWith the relative maturation of email marketing and the surprising growth in online shopping this holiday season, you might think we've reached the pi...
View articleChris learned early in his career that accountable marketing gets no respect and branding is where it's at, but his perspective is a little different ...
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