IAB-backed study coincides with small publisher show of force in Washington, DC. Read More...
View articleEstimate is more upbeat than IAB numbers released earlier this week. Read More...
View articleMcGoran leaps off Peer39 to Turn; Olivo to exit Yahoo; Mindshare's Andrews departs to plan new venture. Read More...
View articleGoogle Searches Mirror the Economy (Fortune) Google queries for terms like "investments" closely match the stock market's performance, according to a ...
View articleJust two weeks after she criticized Twitter's founders for apparently ruling out a sale ("Never is a long time," she said), you wouldn't expect Yahoo ...
View articleMicrosoft has reason to be cheerful as its new search brand makes waves with users, but the real test lies ahead. Read More...
View articleAs president of two-month old San Diego News Network, Chris Jennewein and his ad sales team are going after less-typical local advertisers. Read More...
View articleEVB-created site will introduce third-generation Prius; Peer39 brings on Warren Mays; SeeWhy hires a CEO.; MRW retains group creative director. Read M...
View articleHulu and YouTube help sites make headlines, but online video evolves in fits and starts. Read More...
View articleMedia reps will fight harder and give better deals to people they like and respect. Here are some quick tips to show the love. Read More...
View articleJudging by the reactions of many, Microsoft has come off as trying a bit too hard to transform its new search brand into an overnight success Read Mor...
View article"'Inventory, inventory, remnant, remnant.' I feel like I'm in a wholesaler's mtng on 7th ave." --Helen Klein Ross a.k.a Read More...
View articleOnline publishers deploy ads that connect consumers to commerce sites selling items seen on Angelina Jolie, Halle Barry, and other beautiful people. R...
View articleCompanies spent about $5.5 billion on Internet advertising during the first three months of 2009, a 5 percent decline from the same period in 2008. Re...
View articleA U.S. Department of Justice investigation serves as a backdrop to the steady stream of online ad industry executives moving to competitive firms. Rea...
View articleJust in time for the basketball finals, the NBA will get premium placement for special footage and features in TiVo's television recording platform. R...
View articleThe Federal Trade Commission alleges an obscure Internet service provider caused consumer harm by engaging in click fraud, phishing scams, and witting...
View articleLast month I had the pleasure of interviewing representatives of the FTC, Google's Public Policy division, and the Network Advertising Initiative abou...
View articleAccording to MySpace, the firm hired ex-Platform A exec Sam Wick as Senior Vice President of Strategy for MySpace Music Read More...
View articleIn a wide-ranging discussion regarding Yahoo's business, CEO Carol Bartz acknowledged the difficulty of buying online advertising, something many onli...
View articleThe firm will unveil a new advertorial-style ad unit that, like its content posts, lets users give them the proverbial thumbs up or thumbs down. Read ...
View articleA branding campaign focuses on travel, shopping, health, and local to woo users to the new search engine. Read More...
View articleCharlotte Russe selects Red Door Interactive; Yahoo names a global communications executive; HealthCastle.com joins the Doclix premium PPC ad network....
View articleThese versatile units can fulfill most any purpose while providing an engaging brand experience for consumers. Consider these examples. Read More...
View articleAl Gore came to New York on Wednesday to do some saber rattling at traditional ad agencies -- and to talk up his media company. Current, a cable and s...
View articleWhat's the best way for a business to participate on Facebook? Ellie Mirman, inbound marketing manager at software vendor HubSpot, offers some tips fo...
View articleThe Google advertising vet must convince agencies that AOL is a good place to spend more ad dollars, and generate more revenue worldwide for the firm....
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